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The Art of Creating Collectors Paperback – June 10, 1994


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Editorial Reviews

Review

I made $80,000 the first time I tried a mail/phone campaign taken directly from this book. This is a valuable companion to Zella's The Art of Selling Art. --Marketing Director, Colette Gauthier, Sopel Studio Inc.

I am writing to thank you for the wonderful results we have had since using your services at our Soho gallery and publishing firm. We are ahead 45% over last year! I am certain that we would not have achieved this growth without your help. Your Creating Collectors Program really works. I have had my entire staff read your books. --Owner, Marvin Carson, Gallery Revel

When we started working together, I had over twenty years of experience selling fine art and already grossed seven figure revenues per year. But just one year of working with you, I doubled my sales! This just goes to show -- you can teach an old dog new tricks. Your instructional system for art consultants to successfully sell and create collectors is extremely effective. --Co-Owner, Mark Smith, Greenhouse Gallery

From the Author

What is a collector? Gallery personnel often use the term collector less precisely than I use it in this book. A client is not a collector, under my definition, unless they leave your gallery with the with their desire for art unfulfilled. Collectors do not cease acquiring art when the walls of their home or office are filled. True collectors add to their collections even when it requires them to store art under the bed, or hopefully in a less perilous area of their home or office. World class collectors have a mindset that psychiatrists might label as an addiction. I wrote this book to assist you in creating collectors and to make these collectors "your collectors". While someone who makes a single acquisition from you may be a collector, he or she is not your collector. A collector who is your collector is not only a source of repeat business but a source of referrals. Your collectors will require personal attention. Throughout this guide you will find repeated references to multiple personalized contacts by phone and mail. Do not underestimate the value of creating a relationship with your collectors. You may share nothing in common but an appreciation of art, but that can be a strong bond! The key statistic for you to remember is that collectors and other prior clients are six times more likely to buy from you than a first time visitor to your gallery.
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Product Details

  • Paperback: 128 pages
  • Publisher: Consultant Pr; 2nd edition (June 10, 1994)
  • Language: English
  • ISBN-10: 0913069493
  • ISBN-13: 978-0913069493
  • Product Dimensions: 0.2 x 8.8 x 11 inches
  • Shipping Weight: 14.4 ounces (View shipping rates and policies)
  • Average Customer Review: 5.0 out of 5 stars  See all reviews (1 customer review)
  • Amazon Best Sellers Rank: #2,177,785 in Books (See Top 100 in Books)

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0 of 1 people found the following review helpful By Smitty on January 23, 2013
Format: Paperback Verified Purchase
The Art of Creating Collectors is a must have for all artist seeking to not just persue the field as a hobby but as a profession. In some of the other reviews you'll notice people discussing the fact that Zella Jackson doesn't articulate well..... Don't get it twisted, the information is presented well. Don't get distracted by misarticulation. As an artist focus more on if or how the material will benefit you.
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