Out of Print--Limited Availability.
Have one to sell?
Flip to back Flip to front
Listen Playing... Paused   You're listening to a sample of the Audible audio edition.
Learn more

The Creative Brain Hardcover – August 20, 1999


See all 4 formats and editions Hide other formats and editions
Amazon Price New from Used from
Hardcover, August 20, 1999
--This text refers to an out of print or unavailable edition of this title.
NO_CONTENT_IN_FEATURE

Image
Teacher Supplies
Browse our Teacher Supplies store, with everything teachers need to educate students and expand their learning.

Product Details

  • Hardcover
  • Publisher: Atlantic Books (August 20, 1999)
  • ISBN-10: 0685587401
  • ISBN-13: 978-0685587409
  • Average Customer Review: 4.6 out of 5 stars  See all reviews (11 customer reviews)
  • Amazon Best Sellers Rank: #12,617,964 in Books (See Top 100 in Books)

Editorial Reviews

About the Author

Ned Herrmann, founder of Herrmann International and the originator of Whole Brain® Thinking first pioneered the study of the brain in the field of business while working as Manager of General Electric Corporation s Management Education. Herrmann wrote a widely acclaimed book, The Creative Brain, tracing the scientific and historical roots of his innovative Whole Brain® Thinking approach. In 1995, McGraw Hill published Herrmann s next groundbreaker: The Whole Brain Business Book, creating a new benchmark in the hot arena of mind research and its applications to business. --This text refers to an out of print or unavailable edition of this title.

More About the Author

Discover books, learn about writers, read author blogs, and more.

Customer Reviews

4.6 out of 5 stars
5 star
9
4 star
1
3 star
0
2 star
1
1 star
0
See all 11 customer reviews
Better understand yourself & others.
Margaret C. Copeman
Me, I learned why that one lady in my class drove me crazy...and that I probably drove her crazy, too...and how to better understand where she was coming from.
DutchTouch1
The genius of the man was his great humanity.
Philip Henderson

Most Helpful Customer Reviews

23 of 23 people found the following review helpful By A Customer on March 9, 1997
Format: Paperback
Ned Herrmann is a man with a mission -- to help people understand their own mental makeup and to use it effectively. The Brain Book is a story of a personal journey in self discovery, that is at the same time, both scientific and creative.
Herrmann had a 20 year business career at General Electric as director of Management Education. He also enjoyed an active career as an artist -- first as a singer and later as a painter. An illness forced him to abandon singing and take up painting and his dual success as business leader and creative type led him to a study of the brain itself.Moving from a physiological model, he has devised a four quadrant metaphorical model to define thinking styles which are measurable through a simple test -- the Herrmann Brain Dominance Instrument.
The book has enormous benefits for self understanding but goes beyond that to provide a means of dealing with others in the world of work and life. It also provides a schema for the enhancement of personal and organizational creativity.
The book practises what Ned Herrmann preaches. It is filled with solid data, charts and validation. It is well organized and moves sequentially through an understanding of his findings. It is filled with personal anecdotes, entertaining cartoons and drawings which reveal the author's considerable talent and it presents a vision of a world that uses all human thinking modes effectively. His four quadrants are aptly illustrated and represented to educate and inspire the reader.
It is a particularly useful book for those charged fostering creativity in the business community and provides solid directives that are at the same time sensible and visionary.
Comment Was this review helpful to you? Yes No Sending feedback...
Thank you for your feedback. If this review is inappropriate, please let us know.
Sorry, we failed to record your vote. Please try again
8 of 8 people found the following review helpful By A Customer on June 3, 1996
Format: Paperback
Ned Herrmann, while working at GE, conducted studies on the
preferred thinking modes of various groups of people with
different areas of brain dominance. As a result of these
studies he arrived at a circular model of the brain divided
into four quadrants (instead of the two halves formerly
associated with "right brain-left brain" thinking) Each of
the four quadrants represents a thinking mode such as
"analyze","Organize","personalize" and "strategize". This
represents a breakthrough, of international importance, in
our understanding of brain dominance and the thinking brain.

Submitted by Robert H. Herrmann.
Comment Was this review helpful to you? Yes No Sending feedback...
Thank you for your feedback. If this review is inappropriate, please let us know.
Sorry, we failed to record your vote. Please try again
Format: Paperback
This wonderful book was my first brain book that helped me to understand my learning, thinking & decision making preferences - my brain dominance, to be precise. It came with a valuable assessment tool, the Herrmann Brain Dominance Instrument. I felt very good after learning about my scored results (from the author's outfit in the United States) with the tool, which eventually allowed me to exploit my capabilities - & to overcome my limitations - in both professsional & personal terms.

The book also had an interesting story about the author, Ned Herrmann, & his amazing journey of personal self-discovery. He was trained as a physicist & worked at General Electric in a management function. Yet, he also enjoyed an active career as a performing artist - first as a singer & later as a painter/sculptor.

It was rather a thick book, printed in large format, with 400 odd pages, but it was filled with personal anecdotes, solid data, & useful charts.

I had enjoyed reading - & reflecting upon - the book very much at the time I had bought it in the late 80's. I was then working as a General Manager of a high- technology laboratory (Real Time Graphics) from Sweden, with a research focus in developing value-added applications with their proprietary real-time man-machine communication software, designated as 'EyesScream'. In reality, Ned Herrmann's book game me a lot of valuable application insights, particularly from the standpoint of cognitive ergonomics. The experiences allowed me to work efficiently & effectively with many customers.

Subsequently, I went on to acquire the author's second book, The Whole Brain Business Book, in the mid-90s. WOW, another wonderful book from Ned Herrmann!
Read more ›
Comment Was this review helpful to you? Yes No Sending feedback...
Thank you for your feedback. If this review is inappropriate, please let us know.
Sorry, we failed to record your vote. Please try again
4 of 4 people found the following review helpful By A Customer on May 18, 1996
Format: Paperback
"The Creative Brain" is many things. It is a revealing
grand tour of the four corners of the brain and it is
a lucid treatment on how those specialized parts of the
brain interact. It also not only enlightens us to the
exciting notion of thinking preferences, but it
introduces us to the the HBDI which acurately measures
individual preferences. If you desire to understand
yourself, the people around you, or why people do the
things they do the way they do them, READ THIS BOOK.

I have a lot more to say about Ned Herrmann and his book(s),
check out my web site at:

[...]
Comment Was this review helpful to you? Yes No Sending feedback...
Thank you for your feedback. If this review is inappropriate, please let us know.
Sorry, we failed to record your vote. Please try again
6 of 9 people found the following review helpful By A Customer on March 17, 1999
Format: Paperback
This book is easy to read for either hemisphere dominant people. It is extremely useful for creative group projects and your personal life. Most definently a five star, must have book!
Comment Was this review helpful to you? Yes No Sending feedback...
Thank you for your feedback. If this review is inappropriate, please let us know.
Sorry, we failed to record your vote. Please try again
Format: Paperback Verified Purchase
I love this book! Better understand yourself & others. Appreciate the gifts and talents we all have to form better fits.
Comment Was this review helpful to you? Yes No Sending feedback...
Thank you for your feedback. If this review is inappropriate, please let us know.
Sorry, we failed to record your vote. Please try again

Customer Images

Search

What Other Items Do Customers Buy After Viewing This Item?