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Glenn Griffin teaches courses in creativity and portfolio development and leads the Method Creative program at Southern Methodist University's Temerlin Advertising Institute in Dallas, Texas. His research has appeared in the Journal of Advertising, the Journal of Advertising Education and Journalism and Mass Communication Educator, among other publications. He is a frequent speaker at professional and academic conferences on the topics of creativity, advertising education and social responsibility.
Deborah Morrison teaches conceptual thinking and brand development and is the Chambers Distinguished Professor of Advertising at the University of Oregon in Eugene. She was one of the original architects of the world-renowned Texas Creative program at the University of Texas at Austin and is a board member of The One Club for Art & Copy in New York. She regularly judges awards shows and consults with agencies and other organizations about creative capacity and ideation.
Instead, this book provides fresh focus on accomplished practitioners and their creative processes.
It gives those INSIDE the ad industry a look at how the leaders and members of some of the biggest and best agencies do their work.
If you're looking for a more serious, text-only book I recommend Millman's How to Think Like a Great Graphic Designer.
Full disclosure: I am not in modern advertising in any way professionally. I do spend a lot of time in the arena of creativity-for-money.
In the knitting world, E. Read more
This collection gives those outside of the advertising industry a look into the incredible, odd, wonderful creative process that goes on while making those damn advertisements. Read morePublished on November 7, 2010 by AdLandJones
It is unusual to find an in-depth summation of major creativity theories embedded in a text focused in a related discipline. Read morePublished on October 2, 2010 by Fredricka K. Reisman