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The Creative Professional's Guide to Money: How to Think About It, How to Talk About it, How to Manage It Paperback – March 1, 2011

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The Creative Professional's Guide to Money: How to Think About It, How to Talk About it, How to Manage It + The Designer's Guide To Marketing And Pricing: How To Win Clients And What To Charge Them + Creative, Inc.: The Ultimate Guide to Running a Successful Freelance Business
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Editorial Reviews

About the Author

Ilise Benun is the co-founder of Marketing Mentor, as well as an author and national speaker. Her books include The Designer's Guide to Marketing and Pricing, Stop Pushing Me Around, Designing Web Sites for Every Audience, and Self-Promotion Online. She has given presentations for national and international trade organizations, including The HOW Design Conference, American Marketing Association, Business Marketing Association, AIGA, Graphic Artists Guild, Registered Graphic Designers of Ontario and NY Designs.

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Product Details

  • Paperback: 240 pages
  • Publisher: HOW Books (March 1, 2011)
  • Language: English
  • ISBN-10: 144030243X
  • ISBN-13: 978-1440302435
  • Product Dimensions: 6 x 0.7 x 9 inches
  • Shipping Weight: 11.2 ounces (View shipping rates and policies)
  • Average Customer Review: 5.0 out of 5 stars  See all reviews (6 customer reviews)
  • Amazon Best Sellers Rank: #871,505 in Books (See Top 100 in Books)

More About the Author

Ilise Benun is the author of 7 business books for the "creatively self-employed," a national speaker and founder of Marketing-Mentor.com. During her 25+ years in business, she has developed and delivered programming for creative professionals, notably as co-founder/host of the Design Entrepreneurship/Creative Business track of HOW Design Live, the largest design conference in the U.S.

Her books include "The Creative Professional's Guide to Money," "The Designer's Guide to Marketing and Pricing (HOW Books), "Stop Pushing Me Around: A Workplace Guide for the Timid, Shy and Less Assertive" (Career Press), "Self-Promotion Online," and "Designing Web Sites:// for Every Audience" (both HOW Books) and "The Art of Self Promotion." She also co-authored "Public Relations for Dummies, 2nd Edition" (John Wiley & Sons) with Eric Yaverbaum and Bob Bly.

She also has an online store where she sells "tools" to help creative professionals grow their businesses, including:
* The Marketing Plan + eCalendar for Creative Professionals
* The Pick a Niche Kit
* The Proposal Bundle Series (34 sample proposals + best practices)
* The Package Pricing Bundle
* The Networking Bundle: "It's Who You Know"

Benun is the lead author on 2 blogs: The Marketing Mix Blog and the Creative Freelancer Blog, and publishes a bi-weekly email newsletter, "Quick Tips from Marketing Mentor," which is read by 15,000+. Her work has also been featured in national publications (both online and off), including Entrepreneur.com, HOW Magazine, Toronto Globe and Mail, Inc. Magazine, Nation's Business, Self, Essence, Crains New York Business, Dynamic Graphics, Working Woman, The New York Times, The Washington Post, The Denver Post and more.

Since 1993, Benun has been conducting marketing workshops for art schools and trade organizations that cater to creative professionals, including the Freelancers Union, HOW Design Conference, HOW Interactive Conference, Registered Graphic Designers of Ontario (Canada), Graphic Designers of Canada, NY Designs (LaGuardia Community College/CUNY), AIGA, Spark, Graphic Artists Guild, Savannah College of Art & Design (SCAD), Rhode Island School of Design (RISD), The School of Visual Arts (NYC), Pratt Institute, Kendall College of Art and Design, Sage College of Albany, New Jersey Creatives, Editorial Freelancers Association, International Freelancers Day, International Association of Business Communicators, Business Marketing Association, NYU Entrepreneurship Summit, the 92nd St. Y and many more. (More details here: http://marketing-mentor.com/speaking)

From her home office in Hoboken NJ, Benun spends her days coaching creative professionals who are serious about growing their business. She started her business in 1988 and has been self-employed for all but 3 years of her working life. She has a B.A. in Spanish from Tufts University. More info here: http://www.marketing-mentor.com

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1 of 1 people found the following review helpful By D Kendra Francesco on March 30, 2013
Format: Paperback
Do you want to let the client decide how much your time and creativity is worth - or do you want to make money? Are you ready to make a few changes in your thinking about money and creativity and professionalism?

Ilise Benun shows you how to think straighter about money and its place with creativity. She's blunt but never rude. She expects you to think ahead of time about how you'll respond to a client. Her gentle humor shows she's been at this stage, too. Her taking-stock-with-what-you-know and blending it with what-you-need-to-know helps you keep reading and thinking with an eye toward making money your friend, ally and in liveable amounts.

She's up-front about marketplace attitudes regarding creative people. She uses several methods in this book to help you think straighter (nothing knee-jerk in here). These are just a few:

** sidebars (more like aside-notes)
** half-pages with self-evaluation boxes to mark in
** questions that you - as a creative professional - need to ask yourself or your client.

She does some of the work for you, by cluing you into what kinds of clients you can expect beyond the "excellent, good, fair and don't-want-to" and how they view your value. She shows you how to deal with them. She also gives you methods to work with professional clients and amateur clients.

Most of the information, however, is designed to get YOU to think about each step of building your career - with the end goal of making money for yourself. If you're looking for a chart that says, "charge this much for this kind of proposal", you won't find it here. Instead, in the "Setting Your Prices" chapter, you'll find her explaining what goes into (or what needs to go into) actually setting your prices. As one side bar asks, "What exactly are you selling?"

Go ahead. Buy this. You owe it to yourself as a PAID creative professional!
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1 of 1 people found the following review helpful By T. Woods on January 8, 2012
Format: Paperback
I found this book engaging, informative, and thorough. It is essentially the book that I have been seeking for years to walk me through - step-by-step - the fundamentals of business & money-management in a creative market. It is my go-to guide when questions arise in many situations, whether regarding negotiation, development of a business model, the most effective ways to convey the value of a creative product, or many other challenges in forming and maintaining a business brand.
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1 of 1 people found the following review helpful By Ted A. Dobbs on February 10, 2012
Format: Paperback
I picked this book up a little over a year ago, and it has sat on my desk right by computer since then. It's not that I didn't read. In fact I read it, flagged sections of it, and refer to it daily. "The Creative Professional's Guide to Money" is well written and covers more than just the management of money. Ilise Benun provides an easy to use guide that teaches you how to find the right clients for your business, how to talk about money, and even how to manage it. She provides many great examples of how to engage with new prospects that I've begun using for my own business, and I've already started seeing results with more qualified prospects. The flow of the book is logical in that she begans by making you self-examine your relationship with finances which allows you to create a gameplan to a healthier business. The book is thorough, and touches on a wide range of topics. It's an easy read and it will leave you rethinking the way you build your business. I highly recommend reading "The Creative Professional's Guide to Money" by Ilise Benun. Just make sure to clear a little spot on your desk to keep it close by as you work.
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