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The Crowdfunding Revolution: How to Raise Venture Capital Using Social Media Hardcover – December 4, 2012


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The Crowdfunding Revolution:  How to Raise Venture Capital Using Social Media + The Kickstarter Handbook: Real-Life Success Stories of Artists, Inventors, and Entrepreneurs + The Secrets of Crowdfunding: A Step-by-Step Guide to Getting the Most From Your Kickstarter Campaign
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Product Details

  • Hardcover: 224 pages
  • Publisher: McGraw-Hill; 1 edition (December 4, 2012)
  • Language: English
  • ISBN-10: 0071790454
  • ISBN-13: 978-0071790451
  • Product Dimensions: 9.1 x 6.1 x 1.1 inches
  • Shipping Weight: 1.2 pounds (View shipping rates and policies)
  • Average Customer Review: 4.8 out of 5 stars  See all reviews (19 customer reviews)
  • Amazon Best Sellers Rank: #939,406 in Books (See Top 100 in Books)

Editorial Reviews

About the Author

KEVIN LAWTON is a progenitor of PC virtualization, many-time start-up entrepreneur, trend-caster, and business/technical blogger. He contributes to VentureBeat, SeekingAlpha, and Huffington Post.
DAN MAROM is a PhD candidate in finance at the Hebrew University of Jerusalem and a strategic consultant to leading institutions and companies.


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Customer Reviews

4.8 out of 5 stars
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This book nails it across the board!
Victoria Keoleian
I highly recommend this for anyone interested in the world of start ups.
Kristen
Reading this book feels like reading tomorrow's newspaper.
Bill's Kindle

Most Helpful Customer Reviews

5 of 5 people found the following review helpful By Bill's Kindle on January 14, 2013
Format: Kindle Edition
Reading this book feels like reading tomorrow's newspaper. Kevin and Dan are like modern-day Nostradamus'. They are among the first to recognize this new trend in raising money. Conveniently, they decided to write a book about it.

Well structured and unbiased (except towards progress, perhaps), "The Crowdfunding Revolution" provides the reader a solid understanding of both the current landscape of this emerging industry along with its future potential. Whether you are completely new to the concept or a crowdfunding vet, this book should be on your shelf (or Kindle).

Further, it's probable that the crowdfunding movement represents a paradigm shift in the business landscape. And these guys called it three+ years ago. I wouldn't be surprised to find this book sitting atop business school syllabuses within a few years. The power of the crowd, enabled by social media, represents a breakdown of traditional constraints imposed by governments, geographies and incumbent business leaders. Long story short, if you want to compete in the new age of business, you need to read this book.
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7 of 8 people found the following review helpful By EnergyGirl on March 9, 2013
Format: Hardcover Verified Purchase
A cottage industry has arisen around crowdfunding campaigns. Having purchased and read 6 of the leading ones on amazon's site, I can say that this is, hands down, the best one out there. In addition to the most useful advice I've found on doing a crowdfunding campaign, the author sets this advice in the fuller context of how companies get funding. His insights into the world of venture capital and its inevitable demise are eye-opening.
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3 of 3 people found the following review helpful By Todd Nordland on November 25, 2013
Format: Hardcover Verified Purchase
This book is bursting with ideas, tied together brilliantly. The authors are not content to lay out the past, present and future of crowdfunding, including the architecture of platforms to support it, They also busily being iconoclasts, breaking down rigid "incumbent" attitudes, technologies and practices, and identifying the flaws and frauds that the old world of technology and finance contain and encourage. This is also a book of "futurism", predicting near- and even long-term innovations and change. I highly recommend this to technologists of all sorts... this is how your next successful venture will be run and funded, and the brave new world may be better than the "Dilbert" world we are leaving behind. Forget "execute, execute, execute"... now it is "pivot, pivot, pivot". Thank you, Kevin and Dan.
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3 of 3 people found the following review helpful By Victoria Keoleian on November 24, 2013
Format: Hardcover
As a startup gal, I know how challenging the startup environment is. This book nails it across the board! Whether it's financing or getting your good ideas in front of the right people, the authors obviously draw on a ton of experience and prolific research for one of the best reads out there on development of early stage companies. The content is about much more than crowdfunding and has a solid economics and social networking perspective. College business courses should add this book to their required reading lists!
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3 of 3 people found the following review helpful By Jholly on January 17, 2013
Format: Hardcover
This book provides a wonderful overview into the world of crowd funding. The information is great for someone who just wants the basics of crowdfunding principles but also provides deeper insights for those more expert social fundraisers
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2 of 2 people found the following review helpful By EYellen on August 21, 2013
Format: Hardcover Verified Purchase
Starting a crowd-funding strategy for the non-profit I work for I looked at all of the books out there and this book was the top of the market. Kevin and Dan do a detailed job of explaining the history of crowd-funding, why it will take over many industries as the new and only way to bring communities together around certain causes and go through strategy and future. It's so well written, very detailed and incredibly socially innovative. They are fair in their assessments of platforms, strategies and campaigns. Can't wait to see what else they come out with!
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2 of 2 people found the following review helpful By Amazon Customer on August 12, 2013
Format: Hardcover Verified Purchase
This nicely researched book provides a good analysis into the next generation of funding and startups that uses the connections through social media to raise funds and reach customers. It covers the limits of current VC system - especially the inefficiency of VC's meeting and reviewing all the entrepreneurs. Through crowdfunding, the entrepreneurs build an interested community and customer base and develop symbiotically with their businesses. The newer economic model supports a full scale of potential new businesses from very small to larger than any existing today.
I especially liked Ch. 7 "The Artful Ask" and Chs. 13-14 about regulation. These chapters thoughtfully address a lot of the nagging doubts that build as you read through the book about personal transfer of money between un-official, un-incorporated groups. Yeah, corporations have their downsides, but they are tangible and can be held accountable in today's legal system - how do I know these homegrown entities will be enduring and/or accountable? These chapters address the built-in accountability that is developed while the community of funders/customers is developed. They also tell you how to get started if you genuinely want to build your own business.

A good read or instruction manual.
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1 of 1 people found the following review helpful By studioprod. on January 15, 2014
Format: Hardcover Verified Purchase
Again, another term paper padded out to be a book. The usable information could have filled no more than five double=spaced pages.
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