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The Cult of Mac (Paperback edition) Paperback – November 18, 2006

ISBN-13: 978-1593271220 ISBN-10: 1593271220
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Editorial Reviews

Review

"A fun addition to the coffee-table genre." -- Netsurfer Digest, November 15, 2004 http://www.netsurf.com/nsd/

"Fun book that any Mac addict will delight in displaying if he can keep wiping the drool off the pages." -- MacNN http://reviews.macnn.com/review.php?id=62

"If your favorite Mac geek has every Mac-related doodad, try the compelling new book ‘The Cult of Mac.’" -- San Antonio Express-News, December 12, 2004 http://www.mysanantonio.com/business/stories/MYSA121204.2R.themacguy.103f5b0.html

"Illustrates a culture of Apple Computer devotees still very alive." -- CNET, December 15, 2004 http://news.com.com/Photos+The+art+of+being+a+Mac+fan/2009-1041_3-5491302.html?tag=st.num

"Kahney crawls into every crevice where Mac addicts lurk, with tales (and images) of tattoos, evangelism, hoarding, and Deadhead-style conventions." -- Village Voice, November 30, 2004 http://www.villagevoice.com/issues/0448/press.php

"Kahney embarked on his journey to chronicle the weird world of Mac addicts, and I think he nailed it." -- San Francisco Chronicle, December 12, 2004 http://www.sfgate.com/cgi-bin/article.cgi?file=/chronicle/archive/2004/12/12/BUG7BA9Q791.DTL&type=business

"We challenge you to open to any page and not learn something about the Mac’s history or its fanatical devotees." -- MacAddict, January 2005

5/5 rating "A wonderful book to look at and read… put together with loving care by the author." -- MyMac.com http://www.mymac.com/showarticle.php?id=1840

Does an excellent job of documenting the breadth of the community. -- TechWorld, August 3, 2005,

Magazine cover story "We’re all nuts about Apple, but Kahney has found some people at the ragged edge of Mac-fandom." -- MacWorld UK, MacExpo bonus issue, November 2004 --This text refers to the Hardcover edition.

About the Author

Leander Kahney is the Managing Editor at Wired News, where he originated the wildly popular Cult of Mac blog. He treats his subjects with insight and humor and his experiences interacting with Mac fanatics and attending Mac events around the world are highly entertaining. Before joining Wired, Kahney was a senior writer at MacWeek, and he has written for numerous publications, including Wired Magazine, Scientific American, and the London Guardian. Kahney is also the author of The Cult of iPod (No Starch Press).

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Product Details

  • Paperback: 280 pages
  • Publisher: No Starch Press (November 18, 2006)
  • Language: English
  • ISBN-10: 1593271220
  • ISBN-13: 978-1593271220
  • Product Dimensions: 8 x 0.8 x 10 inches
  • Shipping Weight: 2.2 pounds (View shipping rates and policies)
  • Average Customer Review: 4.8 out of 5 stars  See all reviews (37 customer reviews)
  • Amazon Best Sellers Rank: #666,461 in Books (See Top 100 in Books)

More About the Author

Leander Kahney is the editor and publisher of Cult of Mac.com, and bestselling author of four books about technology culture: Jony Ive: The Genius Behind Apple's Greatest Products; Inside Steve's Brain, the New York Times bestseller about Steve Jobs; Cult of Mac; and Cult of iPod.

Leander has been covering computers and technology for almost 20 years. He was previously news editor at Wired.com and a senior reporter at Wired and MacWeek. He has written for many publications, including Wired, Scientific American, and The Guardian in London. Follow Leander on Twitter @lkahney

Customer Reviews

4.8 out of 5 stars
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Most Helpful Customer Reviews

44 of 47 people found the following review helpful By Jack D. Herrington on November 6, 2004
Format: Hardcover
This is the first tech-themed coffee table book that I have seen, and it's a nice one. The book is laid out like a thick hard-covered version of Wired magazine. Thick with pictures and clever layout, with relatively sparse text.

There is a little something to love for almost any fringe Macintosh group or phenomenon. There is a section on tattoos, Apple wear, the iPod, the Newton. Another small section links the Mac to pot. And a very cool section shows prototype Macintoshs of the future designed by enthusiasts. Another interesting section analyses Macintoshes in movies and tv, where the good guy is always Mac and the bad guy always uses a PC.

This is not a serious history of the development of the Macintosh. Other books have covered that. The book rarely gets deep into issues. It's about a phenomenon. About defining the phenomenon and rallying behind it, as opposed to decomposing it. It's a fun, self-validating read for Mac lovers.

This would make a perfect Christmas gift for your favorite Mac enthusiast. And it may make a good read for any Windows lover who is puzzled by the cult-like Mac owners.
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64 of 71 people found the following review helpful By Tim Robertson VINE VOICE on November 28, 2004
Format: Hardcover
The Cult of Mac

By Leander Kahney

Publisher: No Starch Press

Price: 39.95 US

ISBN: 1886411832

I review quite a few computer books, most of which are technical how-tos and the like. I read a ton of other books, though, most of which are fiction or historical in nature. But the books reviewed here at MyMac.com are Mac focused books, most of which end up on a shelf before I donate them to the local library. So it was a pleasant surprise to find Leander Kahney's hard cover The Cult of Mac in my mailbox last week.

The Cult of Mac is a beautiful hard cover book with a slipcover. It has color pages throughout, and the text is clean, crisp, and easy to read. Not all books are presented in such loving detail as The Cult of Mac is. It really is a nice total package.

What is The Cult of Mac about? Writer Kahney explores many subjects that can fall into the "Mac Users Cult" umbrella, including subjects such as the Newton, people who collect old Macs, the Macworld Expos, and any other oddball Mac user story that Kahney found interesting.

The term "Cult" is not used in a derogatory manner here, even though the term does carry negative connotations. The term really comes from Kahney's Wired columns in which many of these stories originated. There were a few times while reading a particular story in this book that I remembered reading the same thing, albeit in an abbreviated form, on the Wired.com website.

Kahney hits upon many subjects, though usually the book is focused on the extreme examples or subjects.
Read more ›
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24 of 25 people found the following review helpful By Go Green DM on April 22, 2005
Format: Hardcover
Reading the Cult of Mac was the most fun and interesting material I have read in a long time. Ever since buying my own 15" PowerBook G4 last July, I have joined what is nothing short of a cult-like group of people. Parts of the book use images to describe what it is like to be obsessed with the world's best computer company and do so, for the most part, completely void of text. (Please no comments on how Mac users think they're superior because that is ridiculous. P.S.: Where are the `XP fan books?) When I purchased the book, I was under the impression that not only would it portray how some people communicate feelings of their Mac ownership, but also give a fairly detailed description of the history of the legendary computer company. I was wrong. Don't be mistaken, the book does go fairly into depth regarding the computers manufactured by Apple in the company's beginning. It uses its coffee-table-book-like appearance for visual aid, examples and reinforcement of statements and creates a sort of "where are they now" type format; talking about what people are doing to keep first generation Apples alive, etc. However, there is no in depth analysis of the up and coming of the infamous two Steves - Jobs and Wozniak - the father figures of Apple. With the recent buzz over the release of Apple's fourth major installment to their OS X operating system, Tiger (following the line of big cat names), it is easy to see why so many people go to extreme lengths to show off their dedication to Macs. I would recommend this book to Mac users, new and old alike, as well as Windows users. The way I think of it, this book is the perfect way for XP-ers to really see what they're missing, and maybe make them a bit jealous while we're at it!
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11 of 11 people found the following review helpful By John Matlock on January 18, 2005
Format: Hardcover
I simply cannot imagine anyone getting the Microsoft logo tatooed on their butt, but MacFreaks, yeah it figures. See page 57.

And what about the marketing study recently conducted by Chicago's DePaul University who researched the people who still use (and love) their Apple Newton's. (You can find Newton's on E-Bay for $150-200 if you want to join the group.)

This book is an unabashed love afair with the Mac. It's really a coffee table picture book about the Mac. From user group meetings to Jay Leno's Macquarium where the tube doesn't show pictures of fish but real ones, or paper models that you can use as Christmas tree ornaments; but why go on. By now you know the contents of this book. It's by MacPeople, about Mac's and for MacLovers.

It's a delight to see this book, it doesn't take itself too seriously, and has a lot of fun.
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The Cult of Mac (Paperback edition)
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