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The Culturally Customized Web Site Paperback – December 7, 2011

6 customer reviews
ISBN-13: 978-0750678490 ISBN-10: 0750678496 Edition: 1st

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Editorial Reviews

Review

"Although Web globalization may be inevitable for most companies, successful Web globalization is not. Every culture and country is loaded with symbolism, slang and hidden meanings. It is critically important to fully understand the subtleties of each culture you are targeting before you launch your Web site. The Culturally Customized Website is a valuable tool for helping executives successfully localize their Web sites for countries and cultures around the world. It blends a wide array of anecdotal and research-based data to help executives be more effective in this increasingly global economy."
-- John Yunker, President, Byte Level Research;
Author of Beyond Borders: Web Globalization Strategies

"If the Web is to be truly World-wide, web sites cannot be designed with cookie-cutter templates with a "one style fits all" attitude. Rather, the web site must resonate with the cultural context it operates in and to do this what is needed is not cosmetic localization, but rather "cultural customization"--the topic of this book. Too often, one is confronted with web sites that are do not account for their intrinsic global access and potential appeal. Professors Singh and Pereira provide interested readers with a methodology to achieve cultural customization for their web site based on solid empirical research achieving that rare balance of rigor and relevance. Examples are used throughout the book to emphasize arguments and the book is accessible to readers at various levels. This is a must-read for anyone who wants to build brands in a global online marketplace."
-- Sandeep Krishnamurthy, Associate Professor of Marketing and E-Commerce, University of Washington, Bothell; author, Contemporary Research in E-marketing, and E-Commerce Management: Text and Cases


"This timely volume is clear and concise in writing and presentation. It is well organized and profusely illustrated with shots of various Web sites. This useful work is especially welcome as a harbinger of the future of e-commerce. Summing Up: Highly recommended. All collections."
- Choice

Book Description

Challenges the current thinking on global web marketing design and methods

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Product Details

  • Paperback: 176 pages
  • Publisher: Routledge; 1 edition (December 7, 2011)
  • Language: English
  • ISBN-10: 0750678496
  • ISBN-13: 978-0750678490
  • Product Dimensions: 9 x 6.4 x 0.4 inches
  • Shipping Weight: 12 ounces (View shipping rates and policies)
  • Average Customer Review: 4.3 out of 5 stars  See all reviews (6 customer reviews)
  • Amazon Best Sellers Rank: #491,062 in Books (See Top 100 in Books)

More About the Author

Dr. Nitish Singh is Associate Professor of International Business at the Boeing Institute of International Business at Saint Louis University.He holds a Ph.D. in Business from St. Louis University and MBA and MA from Universities in India and the UK. He developed and led one of the first university online Certificate Program in Ethics and Compliance Management. . His compliance education efforts have helped executives from AT&T, Boeing, Dunken Brands, Emirates National Oil, Johnson Controls, Monsanto, Northern Trust, Novartis, Suncor, Verisign etc. Dr. Singh is also the founder of Ethics and Compliance Consulting firm IntegTree LLC (www.integtree.com).

His educational efforts and programs have been supported by the US Department of Education, Qatar Foundation, Adobe, AT&T, Nestle Purina and other organizations. He has published more than 50 academic papers and 3 books.

Dr. Singh published several books:
1. "Compliance Management: A How-to Guide for Executives, Lawyers, and Other Compliance Professionals", Praege-2015.
Companion materials in form of multimedia presentation on each book chapter can be found at: http://compliancehandbook.integtree.com/
2. "Localization Strategies for Global e-Business" Cambridge University Press 2012.
3. "The Culturally Customized Website" which is highly recommended by ChoiceReviews.Online. Routledge, 2011
4. "Proliferation of the Internet Economy: E-Commerce for the Global Adoption, Resistance and Cultural Evolution" Information Science Reference,2009.


Customer Reviews

Most Helpful Customer Reviews

By AW on March 12, 2012
Format: Paperback Verified Purchase
The books is well written but to the point. It provides a good summary with references to other studies and lots recent statistics.
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1 of 3 people found the following review helpful By WineLuver on June 14, 2006
Format: Paperback Verified Purchase
The Culturally Customized Web Site is a must have for all web designers. Whether you are a first-timer, or an old pro, The Culturally Customized Web Site will have what you need. All too often, we forget that our sites are not being viewed only by Americans, and The Culturally Customized Web Site reminds us of this. It gives us the cultural know-how needed to create an effective localized site. Praise to Singh and Pereira for showing us the way!
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1 of 3 people found the following review helpful By Liam A. Gallagher Consultoria on January 30, 2007
Format: Paperback Verified Purchase
This work gets under the skin of the web site globalization industry. Highly recommended for students of international marketing, and extremely rich in references. Nitish Singh and Arun Pereira get down to the nitty-gritty of numbers, colors and other cultural aspects of web site globalization. They present an enormous wealth of well researched material, sprinkled with pearls of wisdom, in a very readable book.
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