From Publishers Weekly
Copyright © Reed Business Information, a division of Reed Elsevier Inc. All rights reserved.
--Warren Bennis, Distinguished Professor of Business, University of Southern California and author of On Becoming a Leader
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Insightful look into how campaigns are designed. Rapaille does a great job breaking down how some of the biggest campaigns were conceived and brought to market. Read morePublished 5 days ago by Michael Saul
I originally ordered this for a college paper, it was one of my options for a business course. I saw the high reviews, but I was sure I would be bored and struggle to finish it. Read morePublished 5 days ago by Tiffany M
A very interesting perspective on U.S. culture. Enlightening and well written.Published 2 months ago by Pierre A. David
Fascinating read - with implications and applications far beyond commercial marketing of products. A true insight into how attitudes are created and based on subliminal codes.Published 3 months ago by Kern Lewis
An EYE-OPENER! Brilliant, and at times, 'shocking' to know how we Americans think, and how other countries view the same actions/words/products. Read morePublished 4 months ago by Rebecca Brown
Unique prospect of the world around us and what makes us different from other countries. Great read for people who are interested in psychology.Published 4 months ago by Shivali