From Publishers Weekly
Copyright © Reed Business Information, a division of Reed Elsevier Inc. All rights reserved.
--Warren Bennis, Distinguished Professor of Business, University of Southern California and author of On Becoming a Leader
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The "culture code" idea is the strongest element of the book. However, I wish the actual writing about the Codes was done by someone else who has a better idea on where... Read morePublished 13 days ago by John Ericson
Excellent insight into American culture codes and culture code comparison from other countries! It's given me new perspective As to why we individually and collectively do the... Read morePublished 21 days ago by Claire F.
A great story of person who believes to be born in wrong country.
An eye opening lesson about the psychology behind everyday words and their true meanings. Read more
A MUST READ for any serious marketer Get the 'inside' story on Why People Buy.Published 1 month ago by Advanced BioCell
I really enjoyed how this took a lot of controversial views and explained them through the worlds perspective. Overall great read!Published 2 months ago by Zistrol
Fascinating read! Very logical and understandable. I look forward to his book due in September.Published 2 months ago by William L Butler
This book offers some compelling arguments on why certain marketing campaigns, political campaigns and products work and others do not. Read morePublished 3 months ago by Paul