From Publishers Weekly
Copyright © Reed Business Information, a division of Reed Elsevier Inc. All rights reserved.
--Warren Bennis, Distinguished Professor of Business, University of Southern California and author of On Becoming a Leader
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A great story of person who believes to be born in wrong country.
An eye opening lesson about the psychology behind everyday words and their true meanings. Read more
A MUST READ for any serious marketer Get the 'inside' story on Why People Buy.Published 22 days ago by Advanced BioCell
I really enjoyed how this took a lot of controversial views and explained them through the worlds perspective. Overall great read!Published 2 months ago by Zistrol
Fascinating read! Very logical and understandable. I look forward to his book due in September.Published 2 months ago by William L Butler
This book offers some compelling arguments on why certain marketing campaigns, political campaigns and products work and others do not. Read morePublished 2 months ago by Paul
Started great but then he makes claims that are more guessing than academics. Waste of money.Published 2 months ago by Timothy Tucker
While many things, as an American, you'll realize and nod your head to. There are a couple of truly gob smacking thoughts that made me really sit back and wonder. Loved reading it.Published 3 months ago by Michael Dezso