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French-born marketing consultant and psychoanalyst Rapaille takes a truism—different cultures are, well, different—and expands it by explaining how a nation's history and cultural myths are psychological templates to which its citizens respond unconsciously. Fair enough, but after that, it's all downhill. Rapaille intends his theory of culture codes to help us understand "why people do what they do," but the "fundamental archetypes" he offers are just trumped-up stereotypes. He often supports jarring pronouncements ("The Culture Code for perfection in America is DEATH") with preposterous generalizations and overstatements, e.g., Japanese men "seem utterly incapable of courtship or wooing a woman." Writing with the naïveté of someone who has learned about the world only through Hollywood films, he seems unaware that every person living within a nation's borders doesn't necessarily share the same cultural biases and references. Rapaille's successful consulting career is evidence that he's more convincing in the boardroom than he is on the page. Amid the overheated prose and dubious factoids, it's easy to overlook the book's scattered marketing proposals and employee-management tips. (June 6)
Copyright © Reed Business Information, a division of Reed Elsevier Inc. All rights reserved. --This text refers to an out of print or unavailable edition of this title.
“This book is just plain astonishing! Filled with profound insights and ideas that have enormous consequences for today’s organizations. If you want to understand customers, Constituencies, and crowds, this book is required reading.”
--Warren Bennis, Distinguished Professor of Business, University of Southern California and author of On Becoming a Leader
An EYE-OPENER! Brilliant, and at times, 'shocking' to know how we Americans think, and how other countries view the same actions/words/products. Read morePublished 5 days ago by Rebecca Brown
Unique prospect of the world around us and what makes us different from other countries. Great read for people who are interested in psychology.Published 1 month ago by Shivali
Very interesting take on cultures but mainly how much better the French culture is than the American. We already know this! Also the author is french. Read morePublished 1 month ago by sayre shallow
This book was recommended to me by my business/life coach over at Breaking Life's Blueprint.
Kristian said it would change my perspective on business and boy was he... Read more
The "culture code" idea is the strongest element of the book. However, I wish the actual writing about the Codes was done by someone else who has a better idea on where... Read morePublished 2 months ago by John Ericson
Excellent insight into American culture codes and culture code comparison from other countries! It's given me new perspective As to why we individually and collectively do the... Read morePublished 3 months ago by Claire F.
A great story of person who believes to be born in wrong country.
An eye opening lesson about the psychology behind everyday words and their true meanings. Read more