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The Culture Map: Breaking Through the Invisible Boundaries of Global Business Hardcover – May 27, 2014


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Product Details

  • Hardcover: 288 pages
  • Publisher: PublicAffairs (May 27, 2014)
  • Language: English
  • ISBN-10: 1610392507
  • ISBN-13: 978-1610392501
  • Product Dimensions: 9.4 x 6.1 x 1.2 inches
  • Shipping Weight: 1.1 pounds (View shipping rates and policies)
  • Average Customer Review: 4.9 out of 5 stars  See all reviews (15 customer reviews)
  • Amazon Best Sellers Rank: #13,941 in Books (See Top 100 in Books)

Editorial Reviews

Review

“A helpful guide to working effectively with people from other cultures…Meyer delivers important reading for those engaged in international business.” —Kirkus Reviews

“With business becoming ever global, there are a raft of books available on dealing with cultural differences. If you only read one, make it INSEAD professor Erin Meyer’s…Skillfully blend[s] real-life examples.. with an analytical framework… What brings this book to life are the numerous examples Meyer has encountered, both in her own life as an American living in Paris, and in her experience as running the Managing Virtual Teams module at INSEAD."—HR Magazine, 5 star review

"Amusing"—Financial Times

"Although we live in an increasingly digitally connected and virtual business world, this book reminds us that understanding cultural differences in human interactions still matters. Global leaders know that blending cultural and individual diversity in teams is a sure recipe for better business outcomes. But this diversity needs to be first understood and then proactively managed. Meyer presents a brave, research-based, analysis of how to do just that. With clear and practical frameworks, The Culture Map will help business leaders become “cultural bridge builders” to the benefit of their teams and organizations."—Dr. Didier CL Bonnet, Global Head of Practices, Capgemini Consulting

“I highly recommend this book to both the professional and leisure reader. Erin has shown to be one of the main representatives of the next generation scholars who combine deep conceptual models with very practical applications. A must-read!”—Fons Trompenaars, Author of Riding the Waves of Culture

“Whether you are sitting at a desk in Boston or eating at a restaurant in Beijing, communicating across cultures is the great challenge of the global economy. Getting it right will be the the difference between success and failure. Erin Meyer shows you how to get it right in this very important book. Managers everywhere should read it.”—Des Dearlove and Stuart Crainer, Founders of the Thinkers50

About the Author

Erin Meyer is a professor at INSEAD, one of the world’s leading international business schools. Her work focuses on how the world’s most successful global leaders navigate the complexities of cultural differences in a multicultural environment. Living and working in Africa, Europe, and the United States prompted Meyer’s study of the communication patterns and business systems of different parts of the world. Her framework allows international executives to pinpoint their leadership preferences, and compare their methods to the management styles of other cultures. Her work has appeared in Harvard Business Review, Singapore Business Times, and Forbes.com. In 2013 Erin was selected by the Thinkers50 Radar list as one of the world’s up-and-coming business thinkers. Follow her on Twitter: @ErinMeyerINSEAD


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Customer Reviews

4.9 out of 5 stars
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Very relevant and insightful.
soyyo
This book brings cross cultural affairs to life through anecdotes, case studies and Erin's own rich professional experience.
Jan Henson
Meyer has provided us with a smart, practical model/framework, i.e., culture map, for addressing that challenge.
Ben Ziegler

Most Helpful Customer Reviews

4 of 4 people found the following review helpful By LKL in Santa Fe on June 1, 2014
Format: Hardcover
As a manager and executive, and more recently a writer about leadership and performance, I’ve watched teams increasingly struggle with the impact of globalization. To understand how to deal with the challenges of cultural differences, I’ve tracked and relied on the various books that claim to help team managers and members navigate these difficult waters. Erin Meyer's just-published "The Culture Map" stands out as the best I’ve seen in this group for the practical clarity of its approach and insights. Her eight key dimensions let you map your team members (and yourself) against each other and find ways to bridge the chasms of misunderstanding that can sabotage everyone’s best intentions. "The Culture Map" reflects her deep experience at INSEAD and inside companies working with leaders from around the world.
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Format: Hardcover
As I began to read this book, I was again reminded of the challenges that the great explorers throughout history faced. Somehow they and their associates broke through what must have been for them invisible boundaries. Today, all manner of companies are struggling to navigate their way through different cultures, overcoming boundaries that had been previously invisible, barriers more numerous and daunting than any that Marco Polo, Christopher Columbus, ‎Meriwether Lewis and William Clark, and Ferdinand Magellan had encountered.

According to Erin Meyer, "I provide a systematic step-by-step approach to understanding the most common business communication challenges that arise from cultural differences, and offer steps for dealing with them more effectively." She recommends and explains several strategies to increase her reader's effectiveness when addressing issues and resolving problems caused by cross-cultural misunderstandings, if not avoid them altogether.

Meyer shares her thoughts about how to achieve these strategic objectives:

o How to communicate effectively across cultures
o How to evaluate individual performance
o How to evaluate organizational performance (i.e.
Read more ›
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1 of 1 people found the following review helpful By Frank Garten on June 9, 2014
Format: Hardcover Verified Purchase
This book is highly recommended to anybody working frequently with people from other cultures. While most books in this field are theoretical and abstract, Erin Meyer makes the intercultural workplace come to life. Full of real-life examples and lively - often humorous - anecdotes, ’The Culture Map’ becomes an essential tool that can be applied directly in the workplace. A rare combination of well-researched concepts and entertaining storytelling, I highly recommend Erin’s book to any professional dealing with other cultures!

The highest possible rating fits this book, as it is such a practical guide for use in any international business or organization.
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Format: Hardcover
This book brings cross cultural affairs to life through anecdotes, case studies and Erin's own rich professional experience. It is a totally pragmatic and even humoristic book for anyone who wishes to learn more about this currently under-explored topic. From the international business people, foreign students or ex-pat families through to the simply curious I cannot recommend this book highly enough ! The subject is often tackled in a very dry, academic or abstract/ technical even philosophical manner which may detract from the importance of the subject. I could identify with many situations from my own working experience and felt the "business first" approach was perfect way to make the point!
Thank you Erin!
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Format: Hardcover
This is a great book for people involved in business as well as the average reader. I thoroughly enjoyed learning about the social patterns of the countries discussed in the book. Although I'm not involved in business, I found the topics very applicable and engaging. It was definitely interesting to be able to better understand the social processes of my own American culture from a new perspective, as well as many other cultures from around the world. I would highly recommend this book.
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Format: Kindle Edition Verified Purchase
Insightful and practical when working in multi cultural environment. There are certain dependency on the context if course, e.g. even within Asian culture the communication between the leader and his team can be very direct. However the overall trending is pretty much in line in my personal interactions with colleagues and clients at my work place. Highly recommended
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Format: Hardcover
This book is perfect for people who travel abroad, work abroad, or prepare employees to work in another country. i wish i would have had this resource when i began traveling to Asia on business. the materials available were not as thorough in conveying the depth of communication and behavioral differences.

and for those of us who teach on this subject, this book is incredibly useful in explaining behavior - our own and that of those from other countries.
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