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The media industry is facing multiple financial and operational crises on an unprecedented scale. Rampant overpaying for acquisitions and strategic investments make incompetent corporate leaders as complicit in media's decline as the difficult economy. The authors, professors at the Columbia Business School, focus their sights broadly but home in on the usual suspects—Ted Turner, Rupert Murdoch, Disney and an alphabet of flailing companies (e.g., TBS, CNN, TNT). They discuss the dilemma of new media vs. old, the difficulty of establishing efficient operations, mergers that worked and mergers that didn't, and attempt to debunk any number of media myths, most assiduously the content is king platitude—considering especially that the movie, music and book industries are all floundering. An interesting subject in theory, but this treatment has the feeling of a homework assignment rather than an exposé and plods along to its meandering conclusion at a snail's pace. Dull writing and a complete lack of human interest detail make this a tough read and a tougher sell. (Oct.)
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The best book using competitive rationale to analyst media industry. Thoughtful as well as practical. Help me a lot. Thanks.Published on July 30, 2013 by Tiger Chen
I eagerly read the book from cover to cover and will do it again. Insightful, smart, well-informed, wise. Read morePublished on March 1, 2013 by Dane S. Claussen
Such a good read, I'm adding it as an entire session on media leadership for my organizational behavior class. Direct writing, well structured, the book moves quickly.Published on November 11, 2011 by paula landry
If it's $11 for a hardcover new from amazon how can you charge a kindle user $19 for the kindle version. This is utterly absurd. Stop trying to ripping off loyal customers.Published on January 14, 2011 by Sam Schauer
As a venture investor, this book has revealed the "common sense".
When management becomes arrogant and self-centered, then the downfall will follow. Read more
The Curse of the Mogul identifies step-by-step the systematic problems that result in poor shareholder returns at the world's leading media companies. Read morePublished on March 23, 2010 by J. Lin
If you work in Media, are studying the industry, or have any interest in competitive advantage and strategy for ANY industry, this is a must read. Read morePublished on January 20, 2010 by Edward Bogart
The Curse of the Mogul highlights that the media industry has been in general a horrible industry to invest in over the past few decades, and has consistently underperformed the... Read morePublished on November 16, 2009 by Ramsey Troughton