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The Curse of the Mogul: What's Wrong with the World's Leading Media Companies Hardcover – Bargain Price, October 15, 2009
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From Publishers Weekly
Copyright © Reed Business Information, a division of Reed Elsevier Inc. All rights reserved.
-The New York Times
"Moguls aside, the author's analysis...provides a sharp reminder of the importance of focusing on competitive advantage and on the barriers that enable it."
-The wall Street Journal
"the authors argue lucidly that the cadre of media moguls who dominated headlines for much of the past two or three decades have been deal junkies chasing rivals out of misguided notions about how to achieve long-term success."
"a shrewdly titled analysis"
"This book is the clearest, most valuable explanation of the evolving economic imperatives of the media industry-an industry whose impact is pervasive in our society today. It is essential reading for anyone with a serious interest in media."
-Joseph E. Stiglitz, recipient of the Nobel Memorial Prize in Economics in 2001
"Packed with vivid examples, The Curse of the Mogul dares to say what has long been staring us in the face: to understand the media business you need to be a psychotherapist. Mogul is an insider's view of how big egos often trump rational decision making, which is invaluable and hugely entertaining for anyone interested in the high-profile world of media."
-James B. Stewart, Pulitzer Prize-winning author of Disney War
"The Curse of the Mogul is a true blessing for anyone with a stake in the future of news, books, movies, music, TV, or any other branch of the entertainment-information complex. The authors' diagnosis of the malaise afflicting media companies is brilliant, and their conclusion that bad management decisions rather than inexorable economic trends are mostly to blame is compelling."
-Sylvia Nasar, author of A Beautiful Mind; Knight Professor of Business Journalism, Columbia University
"Knee, Greenwald, and Seave have written a must-read book for students of the media industry and strategy. Stressing the quest for margins over mogul status and a drive for efficiency over the best table at Michael's, they weave strong economic advice for those who would try to understand-or even make money in-the media business."
-Glenn Hubbard, dean and Russell L. Carson Professor of Finance and Economics, Columbia Business School
More About the Author
Top Customer Reviews
Aside from the business acumen offered in "The Curse of the Mogul", it's a very entertaining read! The authors write with a sharp wit and dry-humor, making the 300-or-so pages a surprisingly quick and enjoyable read.
If the media industry interests you (and judging by the fact that you are on Amazon.com, that is likely the case), I suggest you check out this book.
The authors fascinating facts finding efforts, significant depth of evaluating competitive advantages and the landscape of many media companies as well as numerous examples of the impact of changes, will enable the reader to have a framework to use to overcome the "pixie dust" spread by the moguls and discover the true value of a media company as a long term investment. Highly recommended for all who wish to learn and invest in the media industry.
Author of "Why do we sell low and buy high? The guide you must read BEFORE you invest"
It's ultimate aim is to provide some "guidelines" for the media industry, by surveying the industry over the last few decades. From interesting anecdotes to detailed analysis, it makes for easy, light reading and builds a strong case for their key points. What's most interesting is that their analysis indicates that conventional wisdom in the media industry is all wrong.
Whether you agree with their views or not, this book will definitely ask you to think some more about the media industry and the moguls that run it.
Most Recent Customer Reviews
The best book using competitive rationale to analyst media industry. Thoughtful as well as practical. Help me a lot. Thanks.Published on July 30, 2013 by Tiger Chen
I eagerly read the book from cover to cover and will do it again. Insightful, smart, well-informed, wise. Read morePublished on March 1, 2013 by Dane S. Claussen
Such a good read, I'm adding it as an entire session on media leadership for my organizational behavior class. Direct writing, well structured, the book moves quickly.Published on November 11, 2011 by paula landry
If it's $11 for a hardcover new from amazon how can you charge a kindle user $19 for the kindle version. This is utterly absurd. Stop trying to ripping off loyal customers.Published on January 14, 2011 by Sam Schauer
As a venture investor, this book has revealed the "common sense".
When management becomes arrogant and self-centered, then the downfall will follow. Read more
The Curse of the Mogul identifies step-by-step the systematic problems that result in poor shareholder returns at the world's leading media companies. Read morePublished on March 23, 2010 by J. Lin
If you work in Media, are studying the industry, or have any interest in competitive advantage and strategy for ANY industry, this is a must read. Read morePublished on January 20, 2010 by Edward Bogart
The Curse of the Mogul highlights that the media industry has been in general a horrible industry to invest in over the past few decades, and has consistently underperformed the... Read morePublished on November 16, 2009 by Ramsey Troughton