The Curse of the Mogul and over one million other books are available for Amazon Kindle. Learn more
Buy Used
$4.28
+ $3.99 shipping
Used: Acceptable | Details
Sold by AZ_Fulfillment
Condition: Used: Acceptable
Comment: [Heavily used Paperback. Not pretty but usable reading copy. May be minor water damage or staining. May contain large amounts of writing/markings. May be ex-library copy. Expedited Shipping Available]
Have one to sell? Sell on Amazon
Flip to back Flip to front
Listen Playing... Paused   You're listening to a sample of the Audible audio edition.
Learn more
See this image

The Curse of the Mogul: What's Wrong with the World's Leading Media Companies Paperback – Bargain Price, February 22, 2011


See all 5 formats and editions Hide other formats and editions
Amazon Price New from Used from
Kindle
"Please retry"
Paperback, Bargain Price, February 22, 2011
$4.38 $4.28

This is a bargain book and quantities are limited. Bargain books are new but could include a small mark from the publisher and an Amazon.com price sticker identifying them as such. Details
Best%20Books%20of%202014

Special Offers and Product Promotions

NO_CONTENT_IN_FEATURE

Best Books of the Month
Best Books of the Month
Want to know our Editors' picks for the best books of the month? Browse Best Books of the Month, featuring our favorite new books in more than a dozen categories.

Product Details

  • Paperback: 320 pages
  • Publisher: Portfolio Trade (February 22, 2011)
  • Language: English
  • ISBN-10: 1591843901
  • ASIN: B0057DC5YY
  • Product Dimensions: 5.6 x 0.9 x 8.4 inches
  • Shipping Weight: 9.6 ounces
  • Average Customer Review: 4.5 out of 5 stars  See all reviews (17 customer reviews)
  • Amazon Best Sellers Rank: #1,658,350 in Books (See Top 100 in Books)

Editorial Reviews

From Publishers Weekly

The media industry is facing multiple financial and operational crises on an unprecedented scale. Rampant overpaying for acquisitions and strategic investments make incompetent corporate leaders as complicit in media's decline as the difficult economy. The authors, professors at the Columbia Business School, focus their sights broadly but home in on the usual suspects—Ted Turner, Rupert Murdoch, Disney and an alphabet of flailing companies (e.g., TBS, CNN, TNT). They discuss the dilemma of new media vs. old, the difficulty of establishing efficient operations, mergers that worked and mergers that didn't, and attempt to debunk any number of media myths, most assiduously the content is king platitude—considering especially that the movie, music and book industries are all floundering. An interesting subject in theory, but this treatment has the feeling of a homework assignment rather than an exposé and plods along to its meandering conclusion at a snail's pace. Dull writing and a complete lack of human interest detail make this a tough read and a tougher sell. (Oct.)
Copyright © Reed Business Information, a division of Reed Elsevier Inc. All rights reserved. --This text refers to an out of print or unavailable edition of this title.

Review

"Its [a] disciplined, cogent analysis of what does and doesn't constitute real competitive advantage."
-The New York Times

"Moguls aside, the author's analysis...provides a sharp reminder of the importance of focusing on competitive advantage and on the barriers that enable it."
-The wall Street Journal

"the authors argue lucidly that the cadre of media moguls who dominated headlines for much of the past two or three decades have been deal junkies chasing rivals out of misguided notions about how to achieve long-term success."
-Fortune

"a shrewdly titled analysis"
-Variety

"This book is the clearest, most valuable explanation of the evolving economic imperatives of the media industry-an industry whose impact is pervasive in our society today. It is essential reading for anyone with a serious interest in media."
-Joseph E. Stiglitz, recipient of the Nobel Memorial Prize in Economics in 2001

"Packed with vivid examples, The Curse of the Mogul dares to say what has long been staring us in the face: to understand the media business you need to be a psychotherapist. Mogul is an insider's view of how big egos often trump rational decision making, which is invaluable and hugely entertaining for anyone interested in the high-profile world of media."
-James B. Stewart, Pulitzer Prize-winning author of Disney War

"The Curse of the Mogul is a true blessing for anyone with a stake in the future of news, books, movies, music, TV, or any other branch of the entertainment-information complex. The authors' diagnosis of the malaise afflicting media companies is brilliant, and their conclusion that bad management decisions rather than inexorable economic trends are mostly to blame is compelling."
-Sylvia Nasar, author of A Beautiful Mind; Knight Professor of Business Journalism, Columbia University

"Knee, Greenwald, and Seave have written a must-read book for students of the media industry and strategy. Stressing the quest for margins over mogul status and a drive for efficiency over the best table at Michael's, they weave strong economic advice for those who would try to understand-or even make money in-the media business."
-Glenn Hubbard, dean and Russell L. Carson Professor of Finance and Economics, Columbia Business School

--This text refers to an out of print or unavailable edition of this title.

More About the Author

Discover books, learn about writers, read author blogs, and more.

Customer Reviews

If you're a professional in the content industry or a student of it, this will be an invaluable read.
John J. Blossom
With thorough, well-supported analysis, as well as entertaining commentary and anecdotes, it's both an amusing and insightful book.
Edward Bogart
Knee, Greenwald and Seave have done investors a favor by developing such an example-rich book of media mogul's foolish pursuits.
Ramsey Troughton

Most Helpful Customer Reviews

8 of 11 people found the following review helpful By gr8shopper on October 23, 2009
Format: Hardcover
"The Curse of the Mogul" provides a clear, evidence-based approach to analyzing and understanding effective (and ineffective) media strategies. The book has profound implications with respect to how corporate executives of media companies should think about organic investment and M&A initiatives, how sector investors should evaluate sustainable barriers to enty, and how advisors could more effectively counsel their media clients regarding the defense and expansion of competitive advantages. Real stories, real companies and real names are brilliantly used to illustrate provactive viewpoints throughout this most engaging read.
Comment Was this review helpful to you? Yes No Sending feedback...
Thank you for your feedback. If this review is inappropriate, please let us know.
Sorry, we failed to record your vote. Please try again
3 of 4 people found the following review helpful By MediaStudent101 on November 11, 2009
Format: Hardcover
With a pending merger between NBC & Comcast, Knee/Greenwald/Seave's book is remarkably relevant for investors, analysts, would-be moguls and those interested in any and all aspects of the media industry. "The Curse of the Mogul" clearly outlines the common pitfalls of media conglomerates (ones that are consistently repeated today) and offers insightful alternatives for a healthier, more profitable industry. I can't image why any media company operating today would not require their executives and business leaders to read this book.

Aside from the business acumen offered in "The Curse of the Mogul", it's a very entertaining read! The authors write with a sharp wit and dry-humor, making the 300-or-so pages a surprisingly quick and enjoyable read.

If the media industry interests you (and judging by the fact that you are on Amazon.com, that is likely the case), I suggest you check out this book.
Comment Was this review helpful to you? Yes No Sending feedback...
Thank you for your feedback. If this review is inappropriate, please let us know.
Sorry, we failed to record your vote. Please try again
5 of 7 people found the following review helpful By John J. Blossom on October 20, 2009
Format: Hardcover
Knee, Greenwald and Seave have done an excellent job in this book of delving into the fundamental flaws in the management strategies for many of the major media companies in the past few decades. Most importantly, they are able to evaluate not just consumer media markets but enterprise content markets as well to show how the problems are truly universal. Put simply, the self-congratulatory posturing of many media "moguls" who insist on ignoring the basics of economics and sound business management in pursuit of dominance and scale for its own end, regardless of its effectiveness in returning value to the marketplace. It also does a brilliant job of dissecting key flaws in many companies' technology strategies, showing where companies failed to perceive that their presumed technology advantages were in fact commoditized or wasted as companies pursued diversification and "synergies" that drew investment away from key platforms. If you're a professional in the content industry or a student of it, this will be an invaluable read.
Comment Was this review helpful to you? Yes No Sending feedback...
Thank you for your feedback. If this review is inappropriate, please let us know.
Sorry, we failed to record your vote. Please try again
16 of 24 people found the following review helpful By Frederick S. Mandler on February 6, 2010
Format: Kindle Edition Verified Purchase
I picked up this book with great anticipation, as I work in the media business and have my own thoughts about "the moguls." Sadly, this book was ultimately nothing more than frustrating. It makes the very correct point that media mergers never fulfill the analysis done to justify them. This is well worn ground, and largely true for most mergers. Indeed, the core of this conclusion about media mergers is borrowed from a somewhat dated Wall St. analyst report, not written by any of the authors. While the skeptical tone about media business rationales for various acquisitions is very healthy, this book ultimately provides insufficient hard support for this skeptical tone. I came away feeling like the conclusions reached were likely correct, but that the analysis of the book really didn't support them. Ultimately, it seemed like the author's recommendation to the media moguls was to concede that they were not running growth businesses, should not be investing capital in growth that was unlikely to materialize, and instead should be raising their dividends and returning capital to shareholders. Something that would make the shareholders scream, as the value of their investments would plummet.
Comment Was this review helpful to you? Yes No Sending feedback...
Thank you for your feedback. If this review is inappropriate, please let us know.
Sorry, we failed to record your vote. Please try again
2 of 3 people found the following review helpful By Peter Ikladious on November 14, 2009
Format: Hardcover
If you're in any way interested or involved in the media industry, then this book makes for a compelling read.

It's ultimate aim is to provide some "guidelines" for the media industry, by surveying the industry over the last few decades. From interesting anecdotes to detailed analysis, it makes for easy, light reading and builds a strong case for their key points. What's most interesting is that their analysis indicates that conventional wisdom in the media industry is all wrong.

Whether you agree with their views or not, this book will definitely ask you to think some more about the media industry and the moguls that run it.
Comment Was this review helpful to you? Yes No Sending feedback...
Thank you for your feedback. If this review is inappropriate, please let us know.
Sorry, we failed to record your vote. Please try again
Format: Hardcover Verified Purchase
The Curse of the Mogul identifies step-by-step the systematic problems that result in poor shareholder returns at the world's leading media companies. Author Jonathan Knee provides a quick and inspiring read and offers six real suggestions to improve the performance of media companies. This book reinforces many beliefs I started to formulate in my head concerning the future of the media industry, particularly the thesis of content as king. The reason I find the book invaluable is that it builds a logical case study pointing out problems plaguing the media industry and attempts to offer solutions to overcome these problems.
Comment Was this review helpful to you? Yes No Sending feedback...
Thank you for your feedback. If this review is inappropriate, please let us know.
Sorry, we failed to record your vote. Please try again
By Tiger Chen on July 30, 2013
Format: Kindle Edition
The best book using competitive rationale to analyst media industry. Thoughtful as well as practical. Help me a lot. Thanks.
Comment Was this review helpful to you? Yes No Sending feedback...
Thank you for your feedback. If this review is inappropriate, please let us know.
Sorry, we failed to record your vote. Please try again

Most Recent Customer Reviews