—Jonah Berger, marketing professor at the Wharton School, and author of Contagious: Why Things Catch On
“Before reading this book, I was behind the curve. Now, I’m behind The Curve—as a supporter of Lovell’s provocative and important thesis that marketers have to think very differently today about the relationship between pricing and value.”
—Robert B. Cialdini, author of Influence
“In The Curve Nicholas Lovell adds the desperately needed perspective of dynamic pricing to the ongoing shift into today’s world of mass-customized offerings and experience-seeking consumers. It will show you how to find markets within each individual and thereby fill demand all along the curve.”
—B. Joseph Pine II, coauthor, The Experience Economy and Infinite Possibility
digital is transforming gaming—and how to apply that knowledge to other industries. His clients have included Firefly, nDreams, and Square Enix (creators of Tomb Raider), as well as Channel 4 and IPC Media. His articles have appeared in the Wall Street Journal, TechCrunch, and Wired. He lives in London.
We have seen that in the music business, in film and in the publishing industry.
If you want to understand at a high level why digital solutions took the world by storm I recommend to read this book.
To me this is another case of an idea that is better covered by an article or summary instead of a book.
A lot of writers are still very skeptical about giving their books away for free or worried about people stealing them. This is the solution. Read morePublished 6 months ago by Derek Murphy
I liked the book. Language is pretty simple and even more simpler is the point this book is trying to make. Read morePublished 10 months ago by parsec
The Curve inspired me to make immediate changes in the product and pricing strategy of multiple projects I work on, and we've seen the first positive results after even a few... Read morePublished 10 months ago by Amazon Customer
Sometimes it felt like I was re-reading chapters from some of my favorite books written by other authors. Read morePublished 12 months ago by Walkeen
I will eventually finish this book, but the idea and content was much more appealing on the few first dozens of pages, then I started to lose interest (too repetitive) and... Read morePublished 13 months ago by Pedro
This is a decent premise that could have been done as a term paper. Instead, it was padded out to book length.Published 15 months ago by studioprod.