Joseph Turow is Robert Lewis Shayon Professor of Communication, Annenberg School, University of Pennsylvania. He lives in Bala-Cynwyd, PA.
One area that is of great importance is his discussion of the merits, faults and fallacies of the industry's attempt at self-regulation.
We are secretly being labeled by others with various digital "scarlet letters" symbolizing our worth to the commercial marketplace (and the political one as well).
The book is primarily intended for a lay audience to understand the current advertising industry and how it will impact your future as a citizen.
An important look into how advertising works today and how we got to this state. Raises important questions about privacy, social equality and the intersection of technology and... Read morePublished 13 months ago by Jonathan Cohen
The book is eye opening and extremely relevant to those looking to understand the history of advertising and what got the industry to where it is today. Read morePublished 14 months ago by Rita
would recommend for anyone doing research on social networking sites or digital media in general
great timeline drawn to explain how online advertising became what it is today
It was really useful for the background of my research with blogs and marketing, specially chapter 5. Read morePublished on February 16, 2013 by Graziela Rodrigues
Why is it easy to lead sheep to the slaughterhouse? Two reasons: they are not intelligent creatures and they are ignorant of what awaits them inside. Read morePublished on December 22, 2012 by John T. OFarrell
You can read this book two ways, depending on your perspective: If you are a marketer or businessperson selling goods or services, you can marvel at the skill and genuine... Read morePublished on December 20, 2012 by Rolf Dobelli
Nice job of laying out how we are followed on and off line and what that means in terms of how we get marketed and pursued.Published on December 14, 2012 by Jim Wittebols