Most helpful critical review
28 of 34 people found the following review helpful
on September 2, 2012
To be fair, my two-star rating may be overly harsh based on your different expectations of the book.
In working with CEOs and management teams, a well-developed graphic model often spurs creative thoughts that lead to new insights and solutions. Graphic frameworks also lead to clearer interaction and more engagement. The subtitle "50 Models for Strategic Thinking" sounded directly applicable to my management consulting. What I hoped to find were good examples and expositions of proven frameworks, along with new frameworks not yet encountered.
What I found instead were models mostly concerned with personal growth, and much of the writing was superficial. The section on Festinger's cognitive dissonance theory, for example, exhibited a shallow understanding of its key points. Writing on the well-understood and useful SWOT (Strengths, Weaknesses, Opportunities, Threats) analysis failed to identify influences as internal versus external, and helpful versus harmful. The graphic in the Wikipedia definition of SWOT is better, suggesting that the authors spent very little time researching their work.
Finally, to their credit, the authors encourage the reader to develop his/her own models. Sadly, though, the advice they offer is so imprecise and elementary as to be useless.