About the Author
James Dalton, president of Strategic Counsel, is a management consultant to the nonprofit community, specializing in customer research, process improvement, strategic planning, and leadership development. In a previous position as CEO of the American Society of Landscape Architects, he instituted an ongoing member research program to gather information about member satisfaction, changing market dynamics, and emerging issues. He has authored or co-authored several books and participated in the task force that produced 7 Measures of Success: What Remarkable Associations Do That Others Don t
ASAE is a membership organization of more than 22,000 association executives and industry partners representing more than 11,000 organizations. ASAE members manage leading trade associations, individual membership societies and voluntary organizations across the United States and in nearly 50 countries around the world. ASAE is the preeminent source of knowledge, learning, community, and advocacy for the field of association management. ASAE s publishing imprint, Association Management Press, reflects the ASAE mission by publishing relevant, reliable content focusing on helping professionals tackle their organizational leadership and management challenges.