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I brought this for my class and i was surprised that it was actually good. i really enjoyed it becuase it was not like a regular academic book.Published 5 months ago by Shemeeka Gentry
An engaging piece of work for anyone interested in business strategy. Would recommend coupling this book with "Seizing the White Space" by Mark JohnsonPublished 7 months ago by Prasantha Fernando
This book is a must for any business that wants to survive in a rapidly changing world. Roger Martin explains the difficulty of design thinking very well and all the conundrums. Read morePublished 8 months ago by M. J. Janse Rensburg
Excellent clear explanation why design thinking can be applied in all what we do, not just in the design business but also in any business as well as in life.Published 18 months ago by Teresa Skubel
Great new way to view the conflict between the need to innovate and the need to stay the course. I enjoyed all of the examples of great companies and how they have maintained,... Read morePublished 19 months ago by dc
When i bought is book i was thinking "great i have to read this perspective about e new design and business aplications". Read morePublished 20 months ago by Salvador Guzmán
Read this, if you have any reason to. Designers, developers, anyone in a design/service industry should read this book. Anyone with an interest in business, read this book. Read morePublished 22 months ago by Merne A.