Even classics can be updated and improved
This book changed the field of design. As the pace of technological change accelerates, the principles in this book are increasingly important. The new examples and ideas about design and product development make it essential reading.”Patrick Whitney, Dean, Institute of Design, and Steelcase/Robert C. Pew Professor of Design, Illinois Institute of Technology
Twenty-five years ago The Design of Everyday Things was instrumental in orienting my approach to design. With this latest revised and expanded edition, Don Norman has given me a host of new ideas to explore as well as reminding me of the fundamental principles of great and meaningful design. Part operating manual for designers and part manifesto on the power of designing for people, The Design of Everyday Things is even more relevant today than it was when first published.”Tim Brown, CEO, IDEO, and author of Change by Design
Norman enlightened me when I was a student of psychology decades ago and he continues to inspire me as a professor of design. His new book underpins all essential aspects of interaction design, the mother of human creation. It equips designers to make the world a safer, more pleasant and more exciting place. The cumulated insights and wisdom of the cross-disciplinary genius Donald Norman are a must for designers and a joy for those who are interested in artifacts and people.”Cees de Bont, Dean, School of Design, and Chair Professor of Industrial Design, The Hong Kong Polytechnic University
About the Author
Donald A. Norman is co-founder of the Nielsen Norman Group, an executive consulting firm that helps companies produce human-centered products and services. He is Breed Professor of Design Emeritus at Northwestern University and Professor Emeritus at the University of California, San Diego, where he was founding chair of the Department of Cognitive Science and chair of the Department of Psychology. He has served as Vice President of Apple Computer's Advanced Technology Group, and his many books include Emotional Design, The Design of Future Things, and most recently, Living with Complexity.