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Donald A. Norman is co-founder of the Nielsen Norman Group, an executive consulting firm that helps companies produce human-centered products and services. He is Breed Professor of Design Emeritus at Northwestern University and Professor Emeritus at the University of California, San Diego, where he was founding chair of the Department of Cognitive Science and chair of the Department of Psychology. He has served as Vice President of Apple Computer's Advanced Technology Group, and his many books include Emotional Design, The Design of Future Things, and most recently, Living with Complexity.
I had high hopes for this book, but was very disappointed. First, I found his writing style to be patronizing and even condescending at times. Read morePublished 2 days ago by Lori
Strange, I expected this book to be much better after hearing how good it is so many times. First half is too wordy and not interesting. Read morePublished 6 days ago by AGG
Author Norman popularized the term user-centered design and a proponent of design thinking. I believe these approaches to design make it seem like the product has been designed... Read morePublished 9 days ago by Jeffrey Swystun
Excellent! A must-read for anyone involved in software design or development process.Published 1 month ago by Maria Górska