The Designer's Guide To Marketing And Pricing and over one million other books are available for Amazon Kindle. Learn more
Qty:1
  • List Price: $27.99
  • Save: $5.25 (19%)
FREE Shipping on orders over $35.
In Stock.
Ships from and sold by Amazon.com.
Gift-wrap available.
The Designer's Guide To M... has been added to your Cart
FREE Shipping on orders over $35.
Used: Like New | Details
Sold by bookoutlet1
Condition: Used: Like New
Comment: fba item might have slight shelf wear
Have one to sell? Sell on Amazon
Flip to back Flip to front
Listen Playing... Paused   You're listening to a sample of the Audible audio edition.
Learn more
See all 2 images

The Designer's Guide To Marketing And Pricing: How To Win Clients And What To Charge Them Paperback – March 2, 2008


See all 3 formats and editions Hide other formats and editions
Amazon Price New from Used from
Kindle
"Please retry"
Paperback
"Please retry"
$22.74
$4.43 $1.98

Frequently Bought Together

The Designer's Guide To Marketing And Pricing: How To Win Clients And What To Charge Them + Creative, Inc.: The Ultimate Guide to Running a Successful Freelance Business + Graphic Artist's Guild Handbook of Pricing and Ethical Guidelines
Price for all three: $58.01

Buy the selected items together

Customers Who Bought This Item Also Bought

NO_CONTENT_IN_FEATURE

Shop the New Digital Design Bookstore
Check out the Digital Design Bookstore, a new hub for photographers, art directors, illustrators, web developers, and other creative individuals to find highly rated and highly relevant career resources. Shop books on web development and graphic design, or check out blog posts by authors and thought-leaders in the design industry. Shop now

Product Details

  • Paperback: 288 pages
  • Publisher: HOW Books (March 2, 2008)
  • Language: English
  • ISBN-10: 1600610080
  • ISBN-13: 978-1600610080
  • Product Dimensions: 9 x 0.8 x 10.1 inches
  • Shipping Weight: 12.8 ounces (View shipping rates and policies)
  • Average Customer Review: 4.7 out of 5 stars  See all reviews (23 customer reviews)
  • Amazon Best Sellers Rank: #282,132 in Books (See Top 100 in Books)

Editorial Reviews

About the Author

A marketing consultant to creatives since 1988, Ilise Benun partnered with designer Peleg Top in 2004 to create Marketing Mentor, a company dedicated to teaching self-employed creatives how to market their work. Benun's marketing articles have been featur

More About the Author

Ilise Benun is an author, consultant and national speaker, the founder of Marketing-Mentor.com and the co-producer of the Creative Freelancer Conference.

Her books include "The Designer's Guide to Marketing and Pricing (HOW Books), "Stop Pushing Me Around: A Workplace Guide for the Timid, Shy and Less Assertive" (Career Press), "Self-Promotion Online," and "Designing Web Sites:// for Every Audience" (both HOW Books) and "The Art of Self Promotion." She also co-authored "Public Relations for Dummies, 2nd Edition" (John Wiley & Sons) with Eric Yaverbaum and Bob Bly.

Her work has been featured in national publications such as HOW Magazine, Inc. Magazine, Self, Essence, Crains New York Business, Dynamic Graphics and Working Woman, The New York Times, Toronto Globe and Mail, The Washington Post, The Denver Post and more.

Benun has given presentations for international organizations, including American Marketing Association, Business Marketing Association, the National Association of Women Business Owners, the HOW Design Conference, Freelancers Union, AIGA and Graphic Artists Guild, Registered Graphic Designers of Ontario, Advertising Photographers of America, ASMP, Editorial Freelancers Association, NY Public Library, the NYU Entrepreneurship Summit, the 92nd St. Y and many ad clubs around the country.

From her home office in Hoboken NJ, Benun spends her days coaching creative professionals who are serious about growing their business, one-on-one and in small groups. She started her business in 1988 and has been self-employed for all but 3 years of her working life. She has a B.A. in Spanish from Tufts University. More info here: http://www.marketing-mentor.com

Customer Reviews

4.7 out of 5 stars
5 star
18
4 star
4
3 star
0
2 star
1
1 star
0
See all 23 customer reviews
The book was easy to read, easy to understand, very concise, and easy to skim.
Kristen L. Fischer
So, this book for me is full of good tips that can help me set up my company, the best way I can with affordable means.
Nathalie
I enjoyed this easy read and I recommend it to those looking to add to their design book arsenal!
kindkoidesigns

Most Helpful Customer Reviews

39 of 44 people found the following review helpful By Patrick Mccoy Jr. on July 11, 2008
Format: Paperback Verified Purchase
When I first picked up this book it was because it was recommended to me by another designer that I respect and trust. I have to whole hearty admit that in the beginning I was very skeptically of what this book could offer to me. Over the past few months since I started my design business I have read tons and tons of marketing books only to find out that the basic marketing principle seems to be the more you do the better the results. In the end marketing is one thing I have seen most designers struggle with on many of the forums I visit and websites I look over. The fact is most people are not natural marketers or good at pricing themselves. But in the end is this book going to change that?

I am proud to announce that this book should change many of the things you do. If your a firm believer in hating marketing books that try to sell you other pieces of marketing junk from the authors website then you will love this book. Both of the author's are very clear in their goals and it's obvious that they have the experience and know how of running a business and making it successful without you having to buy anything else they sell. Some people judge books by nuggets of real solid information and I have to say this book is one of the few that I dared not to skip any pages for fear of not getting another good tip or piece of advice to make my business better.

For those who are looking for the guts of the book, the book is separated by two portions: Marketing and Pricing. Two huge issues on a designers plate when they are trying to start a business. The marketing chapters are really well thought out, anyone who has run a design business is going to shake their head through this chapter as they cover many of the things that most of us DON'T DO but should.
Read more ›
Comment Was this review helpful to you? Yes No Sending feedback...
Thank you for your feedback. If this review is inappropriate, please let us know.
Sorry, we failed to record your vote. Please try again
7 of 7 people found the following review helpful By Kayle Simon on April 4, 2009
Format: Paperback Verified Purchase
I have several times ordered books or tapes that I thought would help me with making decisions about how to move my company forward, how to price, how to market, etc. They have all fallen short with too-general advice or off-subject musings. This one is actually doing what it says it will do...I'm finding it's almost like a road map, helping me to pick my direction, pushing me to think differently, and clarifying things that used to confuse me. Bravo!
Comment Was this review helpful to you? Yes No Sending feedback...
Thank you for your feedback. If this review is inappropriate, please let us know.
Sorry, we failed to record your vote. Please try again
6 of 6 people found the following review helpful By John Hood-Fysh on October 30, 2009
Format: Paperback
I love the just plain common sense approach used in this book. It covers all the subject matter needed to help you win customers (the marketing) and then determine what to charge them, and how to have the dreaded money conversations. I have actually read the book once through, and am now working through the material. Ilise and Peleg did a great job. Well worth the price.
Comment Was this review helpful to you? Yes No Sending feedback...
Thank you for your feedback. If this review is inappropriate, please let us know.
Sorry, we failed to record your vote. Please try again
3 of 3 people found the following review helpful By Amazon Customer on July 26, 2008
Format: Paperback Verified Purchase
If your a freelancer of any sort, not just a designer, and you need help with your marketing then this is a book you should read. The information supplied could readily apply to almost any entrepreneur regardless of the profession.

One thing about this book, it really forces you to think about what your doing and what you want to become. There are many many fill in the blanks throughout the book causing some deep introspection for the reader.

The pricing section has some good points as well that you should read. But, I think the heart and soul of this book and the one that will have the biggest impact will be the marketing section.
Comment Was this review helpful to you? Yes No Sending feedback...
Thank you for your feedback. If this review is inappropriate, please let us know.
Sorry, we failed to record your vote. Please try again
3 of 3 people found the following review helpful By Maria Stashenko on May 23, 2009
Format: Paperback
This book is one of the most practice-oriented I've ever read. It's structured in a "question-answer" way to give useful advices and tools for starting and managing creative business in design. To help readers following authors advices they included fill-in blank forms which makes reading this book an interactive and involving process. I would strongly recommend Marketing and Pricing for starting enterpreneurs as well as mature ones to review thier existing practice and to get broader view on managing creativity and design.
Comment Was this review helpful to you? Yes No Sending feedback...
Thank you for your feedback. If this review is inappropriate, please let us know.
Sorry, we failed to record your vote. Please try again
3 of 3 people found the following review helpful By Amazon Customer on May 5, 2009
Format: Paperback
Good foundation for the Design industry and the entrepreneur. I really enjoyed the information on pricing. Very easy to understand, and very important to understand from a designer standpoint. Very good worksheets to track your efforts. I recommend.
Comment Was this review helpful to you? Yes No Sending feedback...
Thank you for your feedback. If this review is inappropriate, please let us know.
Sorry, we failed to record your vote. Please try again
2 of 2 people found the following review helpful By sangli1 on July 18, 2009
Format: Paperback Verified Purchase
I like the way it's written...it's clear and concise. The success stories focus a bit more on the benefits and not as much on the anxities...but still great encouragement that takes the sting out of marketing yourself and your work.
Comment Was this review helpful to you? Yes No Sending feedback...
Thank you for your feedback. If this review is inappropriate, please let us know.
Sorry, we failed to record your vote. Please try again
2 of 2 people found the following review helpful By Guillermina Manon-gonjon on May 24, 2009
Format: Paperback Verified Purchase
Concepts are express in a very clear way. It goes straight to the point.
The design is very good. I am very happy with it!
Comment Was this review helpful to you? Yes No Sending feedback...
Thank you for your feedback. If this review is inappropriate, please let us know.
Sorry, we failed to record your vote. Please try again

Most Recent Customer Reviews