Top positive review
42 people found this helpful
A much needed book in a sea of Marketing books!
on July 11, 2008
When I first picked up this book it was because it was recommended to me by another designer that I respect and trust. I have to whole hearty admit that in the beginning I was very skeptically of what this book could offer to me. Over the past few months since I started my design business I have read tons and tons of marketing books only to find out that the basic marketing principle seems to be the more you do the better the results. In the end marketing is one thing I have seen most designers struggle with on many of the forums I visit and websites I look over. The fact is most people are not natural marketers or good at pricing themselves. But in the end is this book going to change that?
I am proud to announce that this book should change many of the things you do. If your a firm believer in hating marketing books that try to sell you other pieces of marketing junk from the authors website then you will love this book. Both of the author's are very clear in their goals and it's obvious that they have the experience and know how of running a business and making it successful without you having to buy anything else they sell. Some people judge books by nuggets of real solid information and I have to say this book is one of the few that I dared not to skip any pages for fear of not getting another good tip or piece of advice to make my business better.
For those who are looking for the guts of the book, the book is separated by two portions: Marketing and Pricing. Two huge issues on a designers plate when they are trying to start a business. The marketing chapters are really well thought out, anyone who has run a design business is going to shake their head through this chapter as they cover many of the things that most of us DON'T DO but should. They even provide worksheets to be filled out at the end of most areas so that you can keep track and build. The pricing chapters are also solid and help you to think about pricing in a new light through the eyes of seasoned designer which I honestly thought was going to be a waste of the book but wasn't.
PROS: Decent amounts of information, good worksheets that help you to build your prefect business, NO in book marketing like Guerrilla marketing or any of those other marketing guys who write books and not really understand what they sell and it feels good to buy from a REAL designer.
CONS: NO printable worksheet on the website (I hate marking up my books), no real talk about what happens if you don't have trade organizations in your market, no real talk about expanding your marketing across the country or internationally.
OVERALL: The book is very well worth the money you pay. While a few glitches in my mind kept it from being a 5 star I feel that it is still the best on the marketing for designers. It has become my recommended book of choice and I really enjoyed reading it and I'll enjoy going back to fill out the worksheets when I read it again.