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The Dip: A Little Book That Teaches You When to Quit (and When to Stick) Hardcover – May 10, 2007
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From Publishers Weekly
Copyright © Reed Business Information, a division of Reed Elsevier Inc. All rights reserved.
About the Author
More About the Author
His book, Tribes, was a nationwide bestseller, appearing on the Amazon, New York Times, BusinessWeek and Wall Street Journal bestseller lists. It's about the most powerful form of marketing--leadership--and how anyone can now become a leader, creating movements that matter.
His book Linchpin came out in 2008 and was the fastest selling book of his career. Linchpin challenges you to stand up, do work that matters and race to the top instead of the bottom. More than that, though, the book outlines a massive change in our economy, a fundamental shift in what it means to have a job.
Since Linchpin, Godin has published two more books, Poke the Box and We Are All Weird, through his Domino Project. He followed these with The Icarus Deception via Kickstarter, which reached its goal in less than three hours. Joined by Watcha Gonna Do With That Duck and V is for Vulnerable, those books are now widely available. In late 2014, he announced his latest, What To Do When It's Your Turn, sold directly from his website.
In addition to his writing and speaking, Seth was founder and CEO of Squidoo.com,. His blog (find it by typing "seth" into Google) is the most popular marketing blog in the world. Before his work as a writer and blogger, Godin was Vice President of Direct Marketing at Yahoo!, a job he got after selling them his pioneering 1990s online startup, Yoyodyne.
You can find every single possible detail that anyone could ever want to know at sethgodin.com
Top Customer Reviews
- Winners quit (regroup. cut their losses, switch gears) whenever necessary on the path to winning.
- Be the best, and the world comes knocking at your door.
- Work through the pain, because the reward is waiting for you further down the road.
If any of these comments/suggestions seem unclear, take at look at The Dip.
If you understand already, you've just saved $12.95.
This is not a "how-to" book. It is meant to be a motivational piece of writing. Work hard... the financial rewards are greatest for the hardest worker. Work through "the dip," or that period where the gains don't seem to be coming as quickly as you'd like. Don't stop running the marathon at mile 25.
Look, the very successful don't read these books. The barely successful can't read these books. So it is written for the somewhat successful, or the person who is looking for "something" else. Here's the shortened version: "Work and study hard. Don't give up. Persevere. However, consider alternatives. Share this book with others."
Don't get me wrong... this is not, in any sense, a bad book, or a book giving bad advice. To me, the advice seems pretty obvious.
Work hard, play hard, and be well.
Those who focus on a market or skill do reap greater rewards than those who generalize. Among scholars, picking a tiny slice and expanding will reap big rewards. Remove distractions from your life.
Godin's power curves are very convincing. There is a huge difference between Number 1 and Number 2 when you look at ice cream flavors and box office sales. But sometimes a decision to rank lower can be strategic. Some gurus advise against aiming to be Number 1 or 2 on a search engine, because you'll get more tire-kicking clicks.
Much of Godin's advice makes sense for individual as well as corporate career planning. Most careers have dips. Many people find themselves in cul de sacs. What he calls "the cliff" resembles a comfort zone: "The longer you do it, the harder to quit." As a career consultant, I think the cliff is far more common than Godin suggests.
Two problems with this book:
(1) In real life, it's often hard to distinguish between a cul de sac and a dip and careers often morph from one to the other without warning.
In fact, the book's examples inadvertently demonstrate this ambiguity. On page 38, Godin suggests that the helpful mailroom clerk might rise to CEO. On page 62, Doug gets branded because he's been with the company too long: everyone remembers when he started.
We should note that Jeffrey Pfeffer's book, What Were They Thinking, actually contradicts Godin's tips on pages 38-39: Pfeffer suggests that CEO wannabes *not* suck it up but instead stand out.Read more ›
This book in my opinion is in the dip. It had a good start, but is far, far from being the best in the world on this important life changing subject. What the book needed badly is tools for evaluating when you should quit and when you should stick it out. This book felt like more of a rant then a serious study from an expert on the subject who has real life experience or who has worked through the process with a good number of people and learned effective tools to share with others.
It seem like Godin quit while still in the dip with writing this book. Maybe he should have followed his own advise and stuck it out and created something great, or quit before he published this book.
Most Recent Customer Reviews
I was so bummed out by this book! I like Seth Godin. I run a small business. I think every entrepreneur I know have moments of wanting to quit, and many just keep going. Read morePublished 7 days ago by I Know like I know
This is the kind of book that shifts the viewpoint of the reader, helping them come to terms with "healthy" quitting over a cup or two of coffee.Published 8 days ago by Nik Baumgart
This was a, great book that really mde you think about the consequences and straregies of when to quit something..or when not to quit something.Published 8 days ago by Mark Elmo Ellis
Really makes you think about you situation, and which direction you should take. Great job, I would definitely recommend this to any goal setters!Published 27 days ago by Dr. S
I couldn't put this book down and ended up highlighting the whole thing. This is a pretty dang remarkable book!!Published 27 days ago by Reader10928
This book rendered nothing of value. I believe Godin establishes a thinly crafted stencil for the mechanics behind why certain processes present seemingly insurmountable... Read morePublished 1 month ago by Thanks Nietzsche
A mist read. Seth Godin hits a home run in a small package. It's easy reading, but the content is compelling. I have personally recomendd this book to many others. Read morePublished 1 month ago by CTSIA-100
A provoking book.
Gives you a broader vision about the path you are now, and gives you the knowledge to decide to keep going or quit.