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Yet another easily digestible social marketplace commentary from the blogger/author who penned Purple Cow and Small is the New Big, Godin prescribes a cleverly counter-intuitive way to approach one's potential for success. Smart, honest, and refreshingly free of self-help posturing, this primer on winning-through-quitting is at once motivational and comically indifferent, making the lofty goal of "becoming the best in the world" an achievable proposition-all you need is to "start doing some quitting." The secret to "strategic quitting" is seeking, understanding and embracing "the Dip," "the long slog between starting and mastery" in which those without the determination or will find themselves burning out. As such, Godin demonstrates how to identify and quit your "Cul-de-Sac" and "Cliff" situations, in which no amount of work will lead to success. Godin provides tips for finding your Dip, taking advantage of it and becoming one of the few (inevitably valuable) players to emerge on the other side; he also provides guidelines for quitting with confidence. Quick, hilarious and happily irreverent, Godin's truth-that "we fail when we get distracted by tasks we don't have the guts to quit"-makes excellent sense of an often-difficult career move.
Copyright © Reed Business Information, a division of Reed Elsevier Inc. All rights reserved.
Seth Godin is an entrepreneur, a sought-after lecturer, a monthly columnist for Fast Company, and an all-around business gadfly. He’s the bestselling author of Permission Marketing, Unleashing the Ideavirus, The Big Red Fez, Survival Is Not Enough, and Purple Cow.
On one hand I liked the message, but another it was a difficult read for me. It was short and to the point but didn't grab me. Read morePublished 19 days ago by Stacey L. Cummings
I read this book then quit my job. The best decision I've ever made.Published 21 days ago by Chris Schelzi
Good analysis of dip. Did learn something about when to quit and when not to quit. Overall liked it. Will recommend.Published 25 days ago by Balaji Parthasarathy
Seth would want to give this book out for free if He could. If he could see people quitting the irrelevant and pursuing with vigor, their calling. But the gatekeepers out a $9. Read morePublished 1 month ago by Christian U Unogu
This book is so inspiring to read, and very true to life. The dip is what separates great success from giving up and mild exposure. Read morePublished 1 month ago by Amazon Customer
This book will help you think about the road ahead in whatever goals you are trying to achieve. Which makes the thought of the journey a little more manageable.Published 1 month ago by Ekemba
An interesting read. Helpful in terms of knowing that there is a wrong and a right time to quit. Informative in the sense of the graphs and other info.Published 1 month ago by abro