Consultants and business strategists Treacy and Wiersema provide the conceptual model for companies to attain and sustain market leadership. Their plan is simple: put unmatched value (best product, best total solution, or best total cost) in the marketplace while meeting threshold standards in other dimensions of value. Making the improvement of the chosen value to customers the focus of the entire company will result in corresponding shareholder value. The authors follow up their theory with practical guidelines for constructing an appropriate operational model, and offer many examples using well-known companies. A landmark work in market strategy that goes beyond TQM principles, this volume is essential for entrepreneurs and for public, academic, and corporate libraries.
Nancy Myers, Univ. of South Dakota Lib., Vermillion
Copyright 1995 Reed Business Information, Inc. --This text refers to an out of print or unavailable edition of this title.
Great Book. It's very important to reach the focus to attack the market.Published 8 months ago by Carlos H. C. Correa
Outdated, seems very boxed into one business paradigm (WalMart style). Was used to help provide some focus in a seminar at work, and failed miserably. Read morePublished 9 months ago by W. E. Beck
The thesis is terrific, and the supporting material is still somewhat relevant.Published 10 months ago by J. Ferron
This is an easy read - which gets you thinking about how to focus your organization and culture on a value
Operational excellence... Read more
Our business world is full of stories of corporations and their executives who, once reaching the top, failed to maintain a competitive advantage. Read morePublished 11 months ago by M. Bell
I read this book as part of my HR Business Strategy graduate course. Interesting, easy read.... A little outdated with its references and examples.Published 14 months ago by Karron Pitcock
Doesn t matter it is from the last century this book can be very usefull now a days. I think it is great.Published 15 months ago by Svetozar