Two years ago, consultant Tom Connellan used Disney as a model in his Inside the Magic Kingdom: Seven Keys to Disney's Success
. Whereas Connellan focused on customer service, Capodagli and Jackson hold up Disney as a standard for its management methods and corporate culture. Like Connellan, these two authors are enchanted by the "Disney magic." In neither case did the Walt Disney Company provide sponsorship or even cooperate with the authors. Capodagli and Jackson are consultants who use the Disney model in their work. They have distilled the essence of Disney into the exhortation "Dream! Believe! Dare! Do!" and they identify 10 beliefs that "are at the heart of the Disney methodology." Interwoven throughout their book are examples of how they have successfully applied this credo in their work with other companies. Their primary, recurring illustration is that of their work with a successful restructuring at Whirlpool and the building of its Global No-Frost Team. David Rouse
From the Back Cover
Dream. Believe. Dare. Do.
These are the four pillars upon which the phenomenally successful Walt Disney Company is based. And these are the concepts that can help any business harness the magic of Disney and soar beyond the limits of traditional management. Transfrom your company using the magic of Disney.
"As Bill and Lynn's string of successful clients attest, the principles of good management that form The Disney Way can work their magic on any organization, including yours."From the foreword by Fred Wiersema, Business strategist and coauthor of best-selling The Discipline of Market Leaders
"This book is all about the real magic: simulating and harmonizing the collective energy of your people. What works for the world's most famous mouse can work for you."Kenneth H. Blanchard, best-selling author