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The E-Myth Accountant: Why Most Accounting Practices Don't Work and What to Do About It Unabridged Edition

32 customer reviews
ISBN-13: 978-1441710864
ISBN-10: 1441710868
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Editorial Reviews


Praise for Michael E. Gerber's works:

''Gerber's powerful insights have given thousands of entrepreneurs new control over their businesses.'' --Success magazine

''Gerber loves to exhort people to develop powerful visions for their companies.'' --Fortune

From the Inside Flap

Running a successful small accounting firm is a juggling act. You need expertise in your practice area to provide services to clients. You also need the know-how to run a small business. You've probably been well prepared by your education and experience for the technical ins and outsof accounting. Yet what training has prepared you to run a business?

The E-Myth Accountant fills this knowledge gap, giving you a complete toolkit for either starting a successful practice from scratch or maximizing an existing practice's performance. Full of useful, powerful advice you can implement easily, this soup-to-nuts guide enables you to reap all the benefits that come with a thriving accounting services firm.

Combining the wisdom of renowned business development expert Michael E. Gerber and the accounting knowledge of M. Darren Root, The E-Myth Accountant equips you to:

  • Liberate yourself from the predictable and often overwhelming tyranny of unprofitable, unproductive, and time-consuming routines
  • Transform yourself from a successful technician (accountant) into a successful accountant-manager-entrepreneur
  • Rethink your practice, shifting from tactical thinking (working "in" your business) to strategic thinking (working "on" your business)
  • Stop trading time for dollars
  • Manage those processes through which people get things done, which becomes your management system—for everything you do
  • Implement innovative systems to produce consistent results as your practice grows
  • Take the sanctity of time seriously, blocking time for entrepreneurial work and using a weekly planning tool
  • Create the story about your practice; this story becomes the heart of your practice

Leading an accounting practice can seem like a daunting task, with too few hours in the day, too many petty management issues, and problems accountants at Big Four and similar large accounting firms don't seem to face. The E-MythAccountant offers you a clear road map to create a business that's self sufficient, growing, and highly profitable. Take your practice to levels you didn't think possible with this unique guide!

--This text refers to the Hardcover edition.

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Product Details

  • Audio CD
  • Publisher: Blackstone Audio, Inc.; Unabridged edition (April 1, 2011)
  • Language: English
  • ISBN-10: 1441710868
  • ISBN-13: 978-1441710864
  • Product Dimensions: 0.5 x 5 x 5.8 inches
  • Shipping Weight: 4.8 ounces (View shipping rates and policies)
  • Average Customer Review: 3.7 out of 5 stars  See all reviews (32 customer reviews)
  • Amazon Best Sellers Rank: #1,588,089 in Books (See Top 100 in Books)

More About the Author

Michael E. Gerber is a true legend of entrepreneurship. Inc. Magazine
called him "the World's #1 Small Business Guru." He started over 40 years
ago addressing a significant need in the small business market: businesses
owned primarily by people with technical skills but few business skills, and
no place to go to get meaningful help. Over the years, Michael E. Gerber's
companies have helped tens of thousands of small business owner-clients
to successfully transform their businesses into world-class operations.

Mr. Gerber's latest books are The Most Successful Small Business in the
World, Awakening the Entrepreneur Within, The E-Myth Enterprise, The E-Myth
Mastery, The E-Myth Manager, along with co-authored E-Myth Vertical books
The E-Myth Attorney, The E-Myth Accountant, The E-Myth Optometrist, The
E-Myth Chiropractor, The E-Myth Financial Advisor, The E-Myth Landscape
Contractor, The E-Myth Architect, The E-Myth Real Estate Brokerage,
The E-Myth Insurance Store and soon to be released The E-Myth Real
Estate Investor, The E-Myth Dentist and The E-Myth Nutritionist.

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Customer Reviews

Most Helpful Customer Reviews

72 of 84 people found the following review helpful By Gesualdo on February 23, 2011
Format: Hardcover
This concoction, half marketing pamphlet, half Accounting for Dummies, is another sorry addition to Michael Gerber's so-called "vertical" E-Myth series that offers watered-down replicas of what Gerber thinks is the root cause of small business failures: that business owners act as domain specialists ("technicians") rather than dream the dream of true "entrepreneurs." Sounds catchy, but is all wrong. While it's clearly not enough to be a great cook to run a successful restaurant, the bigger problems have always been: (1) lack of sufficient money, and (2) lack of thorough planning. Many surveys have shown this for years. And by the way, some of the greatest companies were founded by "technicians": HP, Microsoft, Apple, Google - even the company man Gerber seems to like, junk-food king Ray Kroc of McDonald's, began by making, as a ground meat technician, his fatty burgers. After making those, just like after building i-Phones, you need of course more: marketing, selling, distribution, service, financial control, lawyers - you name it. And to orchestrate this motley of responsibilities you need, above all, a business plan and money to implement it.

According to Gerber, all you need is sing the ditty "work on your company, not in your company", and all will be well. Ah yes: AND you must hire him or attend his outrageously expensive seminars (ludicrous "dreaming rooms"), or at least: Buy His Books! And soon you'll be successful and rich. But beware: As Christopher Buckley once observed: "The only way to get rich from a self-help book is to write one."

As for the tone, structure & content, and pretensions of this book, it follows by and large the recipe of earlier Gerber works:

TONE: Gerber knows everything, and you are hopeless, if you don't agree.
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17 of 22 people found the following review helpful By David Huff CPA on March 6, 2011
Format: Hardcover Verified Purchase
I am disappointed in this book. I was expecting more of a road map to creating an accounting firm that is a true business instead of a job. Darren Root, who I know provides advice to firms on how to improve processes adds insight to each chapter that is watered down. This book provides no real guidance on how to improve your firm. Everything you are goiong to learn from this book is offered in the first chapter or two. After that is a lot of filler and confusing information.

Particularly disappointing to me was the chapter on planning. The authors present a "Planning Triangle" which consisted of business plan at the base, practice plan at the next level, then at the peak, the completion plan. When I saw the diagram I though for sure there would be some sort of useable outline or worksheet to help me. The descriptions that followed of each part of the triangle were generic and unhelpful. There were no good examples given and no real guidance provided on what items I should address like staffing issues, how to best delegate etc.

I plan to continue searching for books and other practice management advice. This one didnt accomplish what I needed.
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14 of 19 people found the following review helpful By S. Trojan on February 18, 2011
Format: Hardcover
After anxiously awaiting the new book addressing the accounting firm, I have to say I was disappointed. Unfortunately, as with most books of this nature, there was too much buildup of what the book was going to tell me and not enough detail. I was really hoping there would be more case studies, actual results, and more specifics. This was too "consultant-like" where I can't wait to read what the book is going to tell me, and all of a sudden I'm on page 140 and the book is ending.

I couldn't help thinking about the marketing Intuit does with their QuickBooks products. They have a base product called QuickBooks, then they have "industry specific" versions of their software that are really all the same; it's just that the reports are titled differently. I felt the same with this book. I've read the other Gerber books with fascination; this seemed like the same book with some of the words changed to make it appear it was written to the accounting firms.

I respect Darren Root from what I have read in other venues; I was expecting a lot more out of this book.
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10 of 14 people found the following review helpful By Terry Santore on February 26, 2011
Format: Hardcover
I enjoyed this book. Yes, sometimes I was left wanting more substance. Yes, some of it is a rehash of Gerber's other books, but I truly believe that having the subject relate only to the field of accounting and having Darren's input to each area was great. He was speaking to me on several levels.

I could truly see myself when I first started my practise, and also judge myself against how far we have come. I was reminded of areas we still need to work on, and was pleased when I realized that some of their suggestions we are already implementing well.

For me, the book came at a great time, as I just bought back 100% of my company, and am going back to our original roots, which was a true accounting and teaching firm. We will definitely be doing some of the excercises that are in the book, and since the book is not long, I will also ask my employees to read it so that everyone is involved and taking responsibility to make the business run best.

I believe you need to constantly review where you are in the scheme of things, and this book helps you take that step and analyze how far you have come, and what you need to do next. That technology is truly our friend, and having systems in place is key to our capability to move towards having a true 'business'that runs well. Even if you already know the basics of this book, it always help to read and review.

I will be giving this book to several of my CPA friends, who I think could use this as a reference point to start moving away from technician. I believe this book would help the accountant who is realizing he started a company to have freedom, and doesn't have any.

T. Santore
Quicksilver Business Solutions LLC
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