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The E-Myth Manager: Why Management Doesn't Work - and What to Do About It [Paperback]

Michael E. Gerber
3.5 out of 5 stars  See all reviews (25 customer reviews)

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Book Description

October 14, 2004

More than ten years after his first bestselling book, The E-Myth, changed the lives of hundreds of thousands of small business owners, Michael Gerber椮trepreneur, author, and speaker extraordinaire楩res the next salvo in his highly successful E-Myth Revolution. Drawing on lessons learned from working with more than 15,000 small, medium-sized, and very large organisations, Gerber has discovered the truth behind why management doesn′t work and what to do about it. Unearthing the arbitrary origins of commonly held doctrines such as the omniscience of leader (Emperor) and the most widely embraced myth of all擨e E-Myth Manager offers a fresh, provocative alternative to management as we know it. It explores why every manager must take charge of his own life, reconcile his own personal vision with that of the organisation, and develop an entrepreneurial mind-set to achieve true success.


Frequently Bought Together

The E-Myth Manager: Why Management Doesn't Work - and What to Do About It + The E-Myth Revisited: Why Most Small Businesses Don't Work and What to Do About It + E-Myth Mastery: The Seven Essential Disciplines for Building a World Class Company
Price for all three: $37.11

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Editorial Reviews

From Publishers Weekly

To become an E-Myth manager, it's essential to know what you want, to discover your "Primary Aim," asserts Gerber in this sequel to The E-Myth: Why Most Small Businesses Don't Work and What to Do About It. He spells out what he thinks is needed: the E-Myth manager should have an entrepreneurial mind-set, be committed to making choices and must exercise full accountability. Some managers, he maintains, are on autopilot. He sets forth seven steps to establish a conscious organization in which conscious people can find meaning and success. The conscious organization manifests its vision through a high sense of purpose, order, integrity and meaning. A revolution in the "idea" of management is essential, Gerber stresses, one that helps people grow beyond their perceived limitations. The underpinnings of the mind-set of E-Myth managers is to think of their company as a small business, no matter its size. E-MythAi.e., entrepreneurial mythAhas become a buzz word in the corporate world, with good reason as Gerber reaffirms here.
Copyright 1998 Reed Business Information, Inc. --This text refers to an out of print or unavailable edition of this title.

Review

"Michael Gerber's E-Myth [Mastery Program] has been a valuable tool in creating an exciting and viable corporate vision and bringing Dale Carnegie Training into the next millennium." -- Michael Crom, vice president, Dale Carnegie Training

"The system [in the E-Myth Mastery Program] first helped me build the 'basics' of my business and create a real and successful organization. It has also enabled me to explore what personal 'freedom' and 'joy' can mean as chairman of our now profitable business." -- William Coleman, William H. Coleman, Inc.


Product Details

  • Paperback: 256 pages
  • Publisher: HarperBusiness (October 14, 2004)
  • Language: English
  • ISBN-10: 0887309593
  • ISBN-13: 978-0887309595
  • Product Dimensions: 0.6 x 5.2 x 7.9 inches
  • Shipping Weight: 7.2 ounces (View shipping rates and policies)
  • Average Customer Review: 3.5 out of 5 stars  See all reviews (25 customer reviews)
  • Amazon Best Sellers Rank: #357,682 in Books (See Top 100 in Books)

More About the Author

Michael E. Gerber is a true legend of entrepreneurship. Inc. Magazine
called him "the World's #1 Small Business Guru." He started over 40 years
ago addressing a significant need in the small business market: businesses
owned primarily by people with technical skills but few business skills, and
no place to go to get meaningful help. Over the years, Michael E. Gerber's
companies have helped tens of thousands of small business owner-clients
to successfully transform their businesses into world-class operations.

Mr. Gerber's latest books are The Most Successful Small Business in the
World, Awakening the Entrepreneur Within, The E-Myth Enterprise, The E-Myth
Mastery, The E-Myth Manager, along with co-authored E-Myth Vertical books
The E-Myth Attorney, The E-Myth Accountant, The E-Myth Optometrist, The
E-Myth Chiropractor, The E-Myth Financial Advisor, The E-Myth Landscape
Contractor, The E-Myth Architect, The E-Myth Real Estate Brokerage,
The E-Myth Insurance Store and soon to be released The E-Myth Real
Estate Investor, The E-Myth Dentist and The E-Myth Nutritionist.

Customer Reviews

3.5 out of 5 stars
(25)
3.5 out of 5 stars
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Most Helpful Customer Reviews
88 of 92 people found the following review helpful
2.0 out of 5 stars A Glorified Brochure for Gerber's Consulting Services September 18, 1999
By A Customer
Format:Hardcover|Verified Purchase
This book was a real disapointment. I really enjoyed Gerber's "E-Myth Revisited", and I was expecting something similar in this book -- wrong. After summarily lambasting practically every management practice, he offers his solution; which was written in a "One-minute Management" -story style. The book was little more than an expensive promotional piece for his consulting services. It told just enough to get you interested in learning more, but there was nothing tangible that you could really take and use in your business practice. Lots of philisophical fluff -- little substance.
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40 of 41 people found the following review helpful
4.0 out of 5 stars A big surprise for managers and business owners November 17, 2001
Format:Paperback
This book is less enjoyable than Michael Gerber's original E-Myth Revisited super-success. However, it still has extremely valuable lessons to share with its readers.

In my opinion, you really NEED to read E-Myth Revisited BEFORE you get and read this book, as much of it's content and teachings requires a good understanding of the concepts and ideas he talks about in his previous bestseller. Believe me when I say that reading E-Myth Revisited will be worth your time and effort, so please do get your hands on it.

E-Myth Manager deals with the subject of Management in a way that most managers would probably never have thought of. He suggests managers need to think of themselves as mini-entrepreneurs within their organisation, and act accordingly. I suspect most managers (and business owners) reading this book will be somewhat horrified at Gerber's heretical ideas, but if you take the time to read the book fully and truly understand what it's trying to teach you, you will (hopefully) come to a realisation that Gerber's ideas are not as dumb as you may initially have thought. :-)

It took me time to understand that what he was recommending was a PARADIGM shift in the thinking of managers and business owners - one that would empower and respect all of them as both individuals AND business people.

In my opinion, MANY business owners and managers have set up an adversarial environment in their workplace, which explains why their staff are never as dedicated, loyal, accurate and hard working as they would like. Yet the STUPID thing is that many businesses continue to perpetuate that self-destructive model, all in the pursuit of the short-term buck!
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24 of 27 people found the following review helpful
3.0 out of 5 stars Wife of an Entrepreneur February 9, 2001
By A Customer
Format:Paperback
First of all, the E stands for Entrepreneur, not anything to do with E-commerce. I bought this book and the "E-Myth Revisited" to better understand my husband and his approach to business. He took the "E-Myth Manager" on a business trip, and immediately ordered a copy for each of his managers. The tools and concepts in this book will be the topic for his next management retreat. What did I get out of the book? A much better understanding of how to work and live with an Entrepreneur.
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16 of 17 people found the following review helpful
1.0 out of 5 stars The word-to-content ratio is dismal. May 22, 2005
Format:Paperback
I was hired as a cable subcontractor last summer, under the assumption that the contract owner was going to make me his company manager and crew supervisor. Knowing more about public relations, marketing and journalism than management, I did what any good college student would do - I ordered some books and got to studying.

Michael Gerber's books sounded good in the summaries and had promising endorsements and blurbs on the jackets, but they were misleading. His books (Manager and Contractor) have little in the way of tangible methods and practices that you can jot down into notes and use. The book seemed to focus on anecdotes and points that were spread out over so many meaningless paragraphs that their consistency was almost that of vapor.

As I said, I tried taking notes. Or, more accurately, I sat there with a pad of paper and pen on the verge of jotting something down. None of it seemed worthy of the effort and what little of value there was was spread out over so many pages of verbosity that the undertaking would have been headache inducing.

This book, and his others, seem to be aimed at managers who need self-help assistance to fix their life away from management. In this case, the subtitles should read "The E-Myth Manger: Why your life sucks as a manager - and what to do about it" and "The E-Myth Contractor: Why most contractors' marriages don't work and what to do about it."

Seriously, these books are that bad.
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12 of 12 people found the following review helpful
5.0 out of 5 stars Great addition to the series March 17, 2003
Format:Paperback
I have used the principles of this book along with several other books by Mr.Gerber to perfect my financial brokerage company. Mr.Gerber has written a phenomenal series of books that show you a better way of thinking about your business. I use this book to train my managers and employees so that they can have a better context of my business.
This book is one of the bible's of the entrepreneurial world, I believe that any entrepreneur that doesn't have this book is making their business harder than it should be.
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9 of 10 people found the following review helpful
3.0 out of 5 stars Innovative approach but a really hard read! April 25, 2005
Format:Paperback
I would have given this book 4 stars for the idea of allowing each manager to work towards his or her own personal aim in life, whilst helping to achieve the aims of the organization as a secondary concern.

However, as most people have already identified, the way the material is presented is quite sloppy: mostly casual and anecdotal in an effort to make the material more digestible. It simply doesn't work.

What makes the book especially infuriating is that the ideas seem to be really useful but are rehashed needlessly. He belabors each point repetitively. It was really difficult to tease out the essence of the various concepts. Also irritating is his almost biblical pronouncements as to how his approach will save the souls of the poor unfortunate employees who otherwise have no purpose in life.

Saying that, I did find the ideas useful enough to develop a short course for managers and CEO's. I managed to condense his entire book to approximately 140 paragraphs.

One of the most useful ideas is that if someone is working on his or her personal aspirations then he or she is far more likely to be motivated to succeed. The implications are that you only employ people who can personally benefit from working for your organization, meaning that the recruitment process becomes quite different.

It also changes the focus of the business to delivering a consistent and reliable *experience* for the customer in a way that also serves the personal aims of the individuals in the organization. The details of how this is done is somewhat vague; and there is little discussion of the typical issues that may arise when trying to implement this approach in practice.
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Most Recent Customer Reviews
5.0 out of 5 stars This is a great book for leaders and managers
This is a great book for leaders and managers. This book closely resembles Michael Gerbers E-Myth Revisited for entrepreneurs, and why not, within every business there are... Read more
Published 3 hours ago by Glen Andrews
2.0 out of 5 stars Disappointing in comparison to Michael's other work
This is a dissapointing attempt to put out another book. Most of the ideas are just re-hashed and re-named from Michael's other books, mainly the E-myth, which is a fantastic read. Read more
Published 29 days ago by nick Johnson
5.0 out of 5 stars An Easy-To-Read Distillation Of Fairly Obvious Business Principles
As it happens, I read this book because of the recommendation of my supervisor, although I ended up picking a different book in the series than he had originally recommended... Read more
Published 1 month ago by Nathan Albright
5.0 out of 5 stars Loved IT
This is an awesome book. It really helped me to understand my OWN vision and focus. I have managed for several years and yes, have always looked at the owners goals etc. Read more
Published 6 months ago by JT
5.0 out of 5 stars Gerber is great
I love all the E-Myth books by Michael Gerber! Read them all. Now I just gotta find my niche and go for it!
Published 10 months ago by Plow Man
3.0 out of 5 stars Fair Offering
This book follows in the vein of the E-Myth Revisited, which is fine and expected. I disagree with Mr. Read more
Published 13 months ago by Jim Hilburn
1.0 out of 5 stars Not as good as e-myth
I'm a engineering mgr. - this will not work for engineers simply because there data or counter points. I do not recommend this book
Published 15 months ago by Un-happy
1.0 out of 5 stars Confused Consultant
This is the 3rd E-Myth book I've read. The original E-Myth was very good. The "Revisited" version was a big step backward. Read more
Published on May 19, 2011 by James C. Bluntschly Jr.
4.0 out of 5 stars Interesting Insights into the Manager as well as Management
Another Gerber classic. While the E-Myth/E-Myth Revisited are the cornerstone of the franchise, and should be read before diving into this work, Gerber brings some fresh insights... Read more
Published on June 6, 2010 by Edward J. Barton
5.0 out of 5 stars The E Myth Manager
If you have ever read any other books or white papers on management, I'd wager that at the end you still had a nagging feeling that you STILL didn't get how to put their theories... Read more
Published on November 11, 2009 by Gatewaygirl
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