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A big surprise for managers and business owners
on November 17, 2001
This book is less enjoyable than Michael Gerber's original E-Myth Revisited super-success. However, it still has extremely valuable lessons to share with its readers.
In my opinion, you really NEED to read E-Myth Revisited BEFORE you get and read this book, as much of it's content and teachings requires a good understanding of the concepts and ideas he talks about in his previous bestseller. Believe me when I say that reading E-Myth Revisited will be worth your time and effort, so please do get your hands on it.
E-Myth Manager deals with the subject of Management in a way that most managers would probably never have thought of. He suggests managers need to think of themselves as mini-entrepreneurs within their organisation, and act accordingly. I suspect most managers (and business owners) reading this book will be somewhat horrified at Gerber's heretical ideas, but if you take the time to read the book fully and truly understand what it's trying to teach you, you will (hopefully) come to a realisation that Gerber's ideas are not as dumb as you may initially have thought. :-)
It took me time to understand that what he was recommending was a PARADIGM shift in the thinking of managers and business owners - one that would empower and respect all of them as both individuals AND business people.
In my opinion, MANY business owners and managers have set up an adversarial environment in their workplace, which explains why their staff are never as dedicated, loyal, accurate and hard working as they would like. Yet the STUPID thing is that many businesses continue to perpetuate that self-destructive model, all in the pursuit of the short-term buck! One of the very reasons trade unions exist (and cause problems for many companies) is solely because of this adversarial model (just for the record: by no means am I implying or saying that trade unions are perfect either!), and until managers and business owners understand that EVERY SINGLE PERSON in their company is a individual human being first, and treat them with basic respect and value their contribution, things probably won't improve much.
E-Myth Manager, while not a thesis on worker/management matters, does cover the value created when all employees are given basic respect and treated as individuals, and vice versa. Managers are often the people implementing these policies and procedures, so it's valuable for them to see the big picture.
Gerber paints a picture that shows current day management as archaic and ineffective. In fact, he even goes so far as to say it is partially responsible for some of the more common problems in many businesses today, and why.
Now, don't go getting all defensive on me. Gerber is NOT taking cheap shots at managers, just for the sake of selling his book. Rather, he is trying to show current managers and owners a better way - one that will improve everybody's life in business.
As I said at the top of this review, while I found this book less enjoyable than his original E-Myth Revisited, it was still an extremely valuable read, and it deserves a 4 star rating, if only for it's ideas, if not for its delivery.