Gerber has had great success with his previous E-Myth books, and this is the sixth in the series. The E-Myth posits that, because most professional business owners are successful in their field, they assume they are going to be successful entrepreneurs as well, and this assumption often leads to failure. In doctors' harried world, time is at such a premium that the ability to work
on their practice (Systems Thinking) is usually superseded by the need to continue working in
their practice (Tactical Thinking). As a result, the practice suffers, with patients frustrated by waiting, a tense and impatient staff, and poor cash flow. The E-Myth teachings show the doctor how to regain control over her practice, not by trying to manage people better (which is impossible) but by creating a repeatable system
that anyone can follow to success. By focusing and creating a sound business plan, the physician creates a supportive environment for himself, his staff, and his patients, which allows him to get back to what he does best--healing. David SiegfriedCopyright © American Library Association. All rights reserved
--This text refers to an out of print or unavailable edition of this title.
About the Author
Michael E. Gerber is a true legend of entrepreneurship. INC. magazine called him "the World's #1 Small Business Guru." He is the Co-Founder and Chairman of Michael E. Gerber Companies—a group of highly unique enterprises dedicated to creating world-class start-ups and entrepreneurs in every industry and economy—a company that transforms the way small business owners grow their companies and which has evolved into an empire over its history of nearly three decades.