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The E-Myth Revisited [Kindle Edition]

Michael E. Gerber
4.5 out of 5 stars  See all reviews (1,129 customer reviews)

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Book Description

An instant classic, this revised and updated edition of the phenomenal bestseller dispels the myths about starting your own business. Small business consultant and author Michael E. Gerber, with sharp insight gained from years of experience, points out how common assumptions, expectations, and even technical expertise can get in the way of running a successful business.

Gerber walks you through the steps in the life of a business—from entrepreneurial infancy through adolescent growing pains to the mature entrepreneurial perspective: the guiding light of all businesses that succeed—and shows how to apply the lessons of franchising to any business, whether or not it is a franchise. Most importantly, Gerber draws the vital, often overlooked distinction between working on your business and working in your business.

The E-Myth Revisited will help you grow your business in a productive, assured way.



Editorial Reviews

Amazon.com Review

Michael Gerber's The E-Myth Revisited should be required listening for anyone thinking about starting a business or for those who have already taken that fateful step. The title refers to the author's belief that entrepreneurs--typically brimming with good but distracting ideas--make poor businesspeople. He establishes an incredibly organized and regimented plan, so that daily details are scripted, freeing the entrepreneur's mind to build the long-term success or failure of the business. You don't need an M.B.A. to understand or follow its directives; Gerber takes time to explain buzzwords and complex theories. Read in a clear and well-paced manner, listening to The-E Myth is like receiving advice from an old friend. --Sharon Griggins

From Library Journal

Indicating that 40 percent of small businesses fail within their first year, Gerber, a small business expert, talks about how to be successful. In this revision of his 1986 book, he describes the "E-Myth," which basically states that a person with technical but few management skills can do well in business. Gerber describes developing a precise business system that produces consistent results because it has been tested and refined. He says that businesses thrive because of innovation, quantification, and orchestration. Visualize what is true success to you as a person, Gerber advises, and work from the ideal to the specific. While the author is a consumate salesman who reads his material in soothing tones, he offers too many abstract ideas and too few concrete plans. There is little useful content here. Not recommended.
Mark Guyer, Stark Cty. Dist. Lib., Canton, Ohio
Copyright 1995 Reed Business Information, Inc.

Product Details


Customer Reviews

Most Helpful Customer Reviews
889 of 915 people found the following review helpful
4.0 out of 5 stars Stop Running Around in Circles November 3, 2004
Format:Paperback
This book is a guide to success for small business owners. Gerber is the founder of a consulting company for small businesses. In the beginning of the book, Gerber cites the well-known failure-rate statistics for small business: 40% fail in 1 year. Of those who survive 1year, 80% fail in 5 years, and of those who survive 5 years, another 80% fail. Over the years, Gerber has observed that the small business owners who fail often share a number of characteristics, while those who succeed do so not by luck, brains, or perseverance, but by taking a different approach. This book explains the approach that is necessary for a business to survive and thrive.

One of Gerber's most striking observations is that most small businesses are started by "technicians", that is people who are skilled at something and who enjoy doing that thing. (A technician can be anything from a computer programmer to plumber to a dog groomer to a musician or lawyer.) When these technicians strike out on their own, they tend to continue doing the work they are skilled at, and ignore the overarching aspects of business. Without clear goals and quantification benchmarks, they soon find themselves overworked, understaffed, and eventually broke. Worst of all, they may come to hate the work they do. Rather than owning a business, they own a job, and they find themselves working for managers who are completely clueless about how to run a business- -themselves.

The solution, Gerber argues, is for every business owner, especially the technician-owners, to balance their business personalities. According to Gerber, every business owner needs to simultaneously be an entrepreneur and a manager as well as a technician. The technician is the worker-bee, the one who produces the product.
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209 of 214 people found the following review helpful
3.0 out of 5 stars Good book overall, but it has some problems January 2, 2006
By DougA
Format:Paperback
I teach Entrepreneurial Marketing, so I'm always on the lookout for good books on this topic. I have started many businesses and I can tell you from first-hand knowledge that this is an important book for budding entrepreneurs to read.

First the good news: Gerber is exactly right. Most new businesses fail because of poor planning, a lack of organization and what I call "entrepreneurial disillusionment" -- in other words, the owner of the business discovers that running a business doing what he or she loves is not what they thought it would be. It's clear Gerber knows what he's talking about. He hits most (if not all) of the salient drawbacks to starting and running a business. It's an easy weekend read and it is an entertaining book.

Now the bad news: The way Gerber goes about conveying his message might turn people off to the book. He is overly verbose, some of his examples don't make sense and he takes too long to come to the point. In one passage, Gerber wrote for five pages describing "opportunity cost," (and never mentions that term) when a sentence or a paragraph would have sufficed. Seasoned businesspeople and grisled entrepreneurs will find this book repetitive, pedestrian and more than a little frustrating as they wait for Gerber to make his point. I think Gerber's editor failed him on this book.

Having written that, I plan to put this book on the suggested reading list for my Entrepreneurial Marketing classes. I think it might save more than a few new entrepreneurs from making big, hairy, expensive mistakes.
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85 of 91 people found the following review helpful
By A Customer
Format:Paperback
Despite the pessimistic subtitle, the author of this little book is a champion for the small business owner. As a lawyer representing mainly small businesses, I have seen many businesses that deserved to prosper, run out of capital and luck. This book helps explain why, and offers a constructive mechanism to maximize a business's chances for success.
The "e"(for entrepreneur) myth is that hard work and perseverance -- plowing ahead against the odds -- will alter the statistical odds that doom most new businesses. Gerber uses as an example, a woman who had begun a small bakery business because of her legendary piemaking skills. Since she knew how to bake great pies, shouldn't it follow that that skill could be the basis for a successful business? Back in the real world, while the business hadn't exactly failed, it hadn't exactly succeeded, either. Gerber shows how the overwrought business owner can turn the idea into a successful venture.
The author advocates looking for guidance to the large franchise model (McDonald's is an example he cites frequently). The distinctive characteristic of the large franchise-based business is a detailed, finely tuned system that can be run successfully by non-experts. Gerber takes the reader through the steps to create a detailed small business model. Using this system, the business owner is transformed from a day to day operator to a sort of teacher whose success is achieved by training others in detail to use the very skills the owner brought to the business in the first place.
Few readers will have the time and discipline to adopt the entire soup-to-nuts program advocated in this book, but can still learn a great deal from it.
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103 of 113 people found the following review helpful
Format:Paperback
If you own a small business or are considering starting one, put this book at the top of your "must read list." As a personal coach, I recommend the E-Myth Revisited to our entrepreneurial clients, especially if the business has "taken over the client's life."
Gerber's E-Myth Revisited offers salient points with the most important being, "Work ON your business not IN it." We are introduced to three working personalities: 1) the entrepreneur who always has ideas, 2) the manager who keeps everything organized, and 3) the technician who knows that "If it's going to get done right, I'd better do it myself." Through the eyes of a business owner/client, Gerber unfolds the story that allows us to see the importance of each personality preference and the necessity for balance between them. We also see the different stages of business growth and come to appreciate the benefits of implementing systems at the beginning of developing a business.
Humor throughout the book makes this an enjoyable read, and as I tell my clients, savor your chuckles when you find Gerber describing you almost perfectly.
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Most Recent Customer Reviews
5.0 out of 5 stars You NEED to read this book
This book opened up my thinking and made my world larger because of it. Michael gerber knows his stuff. Read more
Published 13 hours ago by TheOriginalJaZz
1.0 out of 5 stars Big talking little substance
I really didn't find much here_much blather , little detail. Could likely be summarized in 5 pages. Not sure why this is recommended by anyone.
Published 1 day ago by AT
4.0 out of 5 stars A Great Read for the New Small Business Owner
What I like most is the story of the pie shop owner, Sarah.

Gerber chronicles his coaching with Sarah. Read more
Published 2 days ago by Joe Strandell
4.0 out of 5 stars Four Stars
Every Small or New business owner should read.
Published 2 days ago by Henry
4.0 out of 5 stars Four Stars
Great book, easy to read, great for rising leaders
Published 3 days ago by pablo aguayo
5.0 out of 5 stars Phenomenal book
He takes simple concepts and helps identify why systems are key in a business. His discussion on the three competing, yet complementary personalities as a business owner really... Read more
Published 5 days ago by Jeff Peterson
5.0 out of 5 stars Five Stars
Excellent book with a lot of great ideas.
Published 5 days ago by Mark
5.0 out of 5 stars So good I read it twice in one month!
My gosh! It was like he was writing about me.... I made all these mistakes he wrote about in the begging of the book, no wonder my business came close to failing. Read more
Published 6 days ago by Marcel Ceneviz
5.0 out of 5 stars Finally Learn How To Run a Successful Business!
Great, eye-opening and informative book. This book should be required reading for anyone that ever wants to start a business, seriously. Read more
Published 8 days ago by tommylinsley
4.0 out of 5 stars Entrepreneurial Classic
Classic book for entrepreneurs, helping them get out of the day-to-day minutiae of running a small business. Read more
Published 8 days ago by MLeland
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More About the Author

Michael E. Gerber is a true legend of entrepreneurship. Inc. Magazine
called him "the World's #1 Small Business Guru." He started over 40 years
ago addressing a significant need in the small business market: businesses
owned primarily by people with technical skills but few business skills, and
no place to go to get meaningful help. Over the years, Michael E. Gerber's
companies have helped tens of thousands of small business owner-clients
to successfully transform their businesses into world-class operations.

Mr. Gerber's latest books are The Most Successful Small Business in the
World, Awakening the Entrepreneur Within, The E-Myth Enterprise, The E-Myth
Mastery, The E-Myth Manager, along with co-authored E-Myth Vertical books
The E-Myth Attorney, The E-Myth Accountant, The E-Myth Optometrist, The
E-Myth Chiropractor, The E-Myth Financial Advisor, The E-Myth Landscape
Contractor, The E-Myth Architect, The E-Myth Real Estate Brokerage,
The E-Myth Insurance Store and soon to be released The E-Myth Real
Estate Investor, The E-Myth Dentist and The E-Myth Nutritionist.

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