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Michael Gerber's The E-Myth Revisited should be required listening for anyone thinking about starting a business or for those who have already taken that fateful step. The title refers to the author's belief that entrepreneurs--typically brimming with good but distracting ideas--make poor businesspeople. He establishes an incredibly organized and regimented plan, so that daily details are scripted, freeing the entrepreneur's mind to build the long-term success or failure of the business. You don't need an M.B.A. to understand or follow its directives; Gerber takes time to explain buzzwords and complex theories. Read in a clear and well-paced manner, listening to The-E Myth is like receiving advice from an old friend. --Sharon Griggins --This text refers to an out of print or unavailable edition of this title.
Indicating that 40 percent of small businesses fail within their first year, Gerber, a small business expert, talks about how to be successful. In this revision of his 1986 book, he describes the "E-Myth," which basically states that a person with technical but few management skills can do well in business. Gerber describes developing a precise business system that produces consistent results because it has been tested and refined. He says that businesses thrive because of innovation, quantification, and orchestration. Visualize what is true success to you as a person, Gerber advises, and work from the ideal to the specific. While the author is a consumate salesman who reads his material in soothing tones, he offers too many abstract ideas and too few concrete plans. There is little useful content here. Not recommended.
Mark Guyer, Stark Cty. Dist. Lib., Canton, Ohio
Copyright 1995 Reed Business Information, Inc. --This text refers to an out of print or unavailable edition of this title.
This book did not help me one bit with my business. We have a small business and there was nothing in this book that helped me get that love back for my business. Read morePublished 1 day ago by Lisa K. Sexton
I wish I had this book years ago. This is a great book for every entrepreneur to read.Published 2 days ago by BelieverInJesus
This book is the answer. Period. On another note I got this book quick and it has that new book smell!Published 3 days ago by shannon
This book gave me great insight into business. It is a great read!Published 5 days ago by Derek Pereira
I can't say enough about this book. I believe it should be required ready for any business owner BEFORE getting a license. Read morePublished 6 days ago by lovesbooks86
Gerber hits the nail on the head. If you don't get it after reading this book, look me up and I'll help you; for a price of course.Published 8 days ago by Bryan Broedel
Great read! I needed the personalised perspective to help me figure out where I was heading with my company and create a new vision to thrive from and have a balanced life.Published 11 days ago by Shaina Smith