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The ETF Trend Following Playbook: Profiting from Trends in Bull or Bear Markets with Exchange Traded Funds Hardcover – August 23, 2009


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The ETF Trend Following Playbook: Profiting from Trends in Bull or Bear Markets with Exchange Traded Funds + iMoney: Profitable ETF Strategies for Every Investor + ETF Trading Strategies Revealed (Trade Secrets (Marketplace Books))
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Product Details

  • Hardcover: 224 pages
  • Publisher: FT Press; 1 edition (August 23, 2009)
  • Language: English
  • ISBN-10: 0137029012
  • ISBN-13: 978-0137029013
  • Product Dimensions: 0.9 x 5.4 x 8.3 inches
  • Shipping Weight: 12 ounces (View shipping rates and policies)
  • Average Customer Review: 3.5 out of 5 stars  See all reviews (31 customer reviews)
  • Amazon Best Sellers Rank: #290,294 in Books (See Top 100 in Books)

Editorial Reviews

About the Author

Tom Lydon is the leading expert on ETF investing for individuals. He is also editor of ETFtrends.com, the #1 site for ETF news and commentary. Lydon is President of Global Trends Investments, an investment advisory firm that creates custom portfolios for high-net-worth individuals. He has been involved in money management for more than 25 years: first at Fidelity Investments, later as a founding member of Charles Schwab’s Institutional Advisory Board, and more recently as a board member for several fund companies. A regular contributor to the financial media, he is author of iMoney: Profitable Exchange-Traded Fund Strategies for Every Investor.


More About the Author

Tom Lydon is proprietor of ETF Trends, a website with daily news and commentary about the fast-changing trends in the exchange traded fund (ETF) industry. Mr. Lydon is also president of Global Trends Investments, an investment advisory firm specializing in the creation of customized portfolios for high-net worth individuals. He has been involved in money management for more than 20 years. Mr. Lydon began his career with Fidelity Investments and was a founding member of Charles Schwab's Institutional Advisory Board. He serves on the Board of Directors for US Global Investors, Inc. and Rydex Investments, and is also on the Pacific Investment Management Co., LLC (PIMCO) Advisory Board for RIAs. Mr. Lydon is a regular contributor to major print, radio, and television media and is invited to speak to audiences at financial conferences around the world. Mr. Lydon's the author of a new book iMoney: Profitable Exchange-Traded Fund Strategies for Every Investor.

Customer Reviews

I believe this book would be good for people at all levels from the independent investor to the seasoned industry professional.
Donna Schilder
The book does have some basic information of ETF's, but all he has to offer on trend following is to use a 200 day moving average to get buy and sell signals.
bill913
If the author thinks that he is somehow giving info to the reader that relates to the title of his book then I have to question what planet he's on.
jackman

Most Helpful Customer Reviews

66 of 69 people found the following review helpful By Michael L. Loren on October 7, 2009
Format: Hardcover Verified Purchase
This book is packed full of descriptions of various ETF's, however there is almost no suggestion on putting various portfolios together or how to use the selected portfolio other than based on your investing likes or dislikes. It makes a strong point to get out of the mindset of buy and hold and gives an brief intro to 200 d moving averages, but using the 200d average is not clearly gone into with much detail or examples.

The most useful suggestion is placing a stop or picking an exact point to get out of a position. You rarely see this in typical books promoting individual stocks and certainly never with mutual funds. This is frequently overlooked in stock investing and makes tremendous sense when following Lyon's strategy of trend investing with ETF's.

I think almost all the info from this book can be obtained by reading Lyon's interesting insights on his website and as listed in the above reviews. I was expecting more strategies in using ETF's. The author is an obvious knowledgeable proponent of ETF's, but this book fails as a playbook. I can imagine future versions of this book with chapters dealing with specific situations such as economic depression, inflation, weakened dollar, retirement portfolio, etc.
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40 of 42 people found the following review helpful By M. E. Llorens on January 16, 2010
Format: Hardcover Verified Purchase
Thus book is really not much more than a brief introduction to the field of ETFs. As for the "trend following" in the title, readers interested in the technique will be sorely disappointed. The only recommendation is to buy when an ETF trades above the 200-day exponential moving average and sell when it falls below it. That's it. Seriously. Add to that the frequent plugs of the author's website and you really have to wonder why anyone would bother to put out a book like this and seriously claim to be providing any sort of useful service to the investing public.
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47 of 53 people found the following review helpful By John M. Lowe on September 12, 2009
Format: Hardcover Verified Purchase
The secret to "trend following" success is no longer a secret. Tom Lydon has spilled the beans. Not that trend following is such a closely guarded secret. As a matter of record, the majority of people who are aware of trend following strategies have either ignored them or rejected them. But now the time is ripe for consideration by the ignorant and reconsideration by the learned.

The ETF Trend Following Playbook (2010) by Tom Lydon will be a boon to investors, especially those who got burned by the 2007-2009 bear market. If, like me, you were hurt by adherence to a buy-and-hold strategy, you might be ready, as I was, for the switch from fundamental investing for the long haul to technical trading for the intermediate or short term.

Tom Lydon's Playbook answers practically any question I can propose, such as: (1) what is "trend following," (2) who can benefit from trend following, (3) how can I put trend following strategies into practice, (4) where can I do my trading, (5) what equities should I be trading, (6) how can I clearly identify the beginnings of bullish and bearish trends, (7) how can I protect my portfolio from trend reversals, (8) when should I buy, (9) when should I sell, (10) why make the switch to trend following strategies now?

Exchange Traded Funds (ETFs) are the object of Lydon's affections. He likes them because of their diversity, their easy trading, their openness, their low fees, their index tracking, their relatively low risk, and their tax friendly performance.

This book has what a trader needs for navigating the marketplace.
Read more ›
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12 of 12 people found the following review helpful By D. Michael Elkins VINE VOICE on October 25, 2009
Format: Kindle Edition Verified Purchase
This book provides a good introduction to the world of ETF trading along with a strategy of utilizing a 200-day moving average strategy. It also provided a listing of some of the ETFs available in various sectors although since there are new ETFs appearing almost daily, the author cannot be faulted for not listing more of them than he did.

The author's 200-day moving average strategy is certainly easy to understand for the reader but in his efforts to make it appear so simple, he seems to have left out some details that someone might need to know when attempting to implement it. For example, he recommends buying your chosen ETF when it crosses above the 200-day moving average and selling it when it falls below the 200-day moving average line. Simple enough. Unfortunately, he fails to indicate what to do if you're interested in buying an ETF that is already above the 200-day line. When would he recommend still buying it? He mentions that whipsaws can occur but he makes no recommendation as to whether a trader should wait to see whether an ETF that dips below the 200-day moving average line remains there or whether to simply sell and not look back.

Although he does make mention of the use of stop loss orders, he makes no recommendations within the book about whether traders should put in a stop loss after an ETF drops by a certain percentage or not. I did visit his website and found that he recommends setting a stop loss at 8% below a recent high. In my opinion, this is the sort of advice that should have been included within the book, but I guess one of the purposes of writing the book was to increase visits to his website.

For what its worth, I did visit the website and found it to be a valuable source of additional information regarding ETFs. I anticipate visiting it on a regular basis.
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