Paul Hawken, the entrepreneur behind the Smith & Hawken gardening supplies empire, is no ordinary capitalist. Drawing as much on Baba Ram Dass and Vaclav Havel as he does on Peter Drucker and WalMart for his case studies, Hawken is on a one-man crusade to reform our economic system by demanding that First World businesses reduce their consumption of energy and resources by 80 percent in the next 50 years. As if that weren't enough, Hawken argues that business goals should be redefined to embrace such fuzzy categories as whether the work is aesthetically pleasing and the employees are having fun; this applies to corporate giants and mom-and-pop operations alike. He proposes a culture of business in which the real world, the natural world, is allowed to flourish as well, and in which the planet's needs are addressed. Wall Street may not be ready for Hawken's provocative brand of environmental awareness, but this fine book is full of captivating ideas.
From Publishers Weekly
Hawken ( Growing a Business ) touches on a raw nerve here. How might millions of people live and work in a complex business environment while causing "as little suffering as possible to all and everything around us?" Hawken, no Luddite, believes that "we need a design for business that will ensure that the industrial world as it is presently constituted ceases and is replaced with human-centered enterprises that are sustainable producers." Avoiding stormy rhetoric, Hawken thoughtfully reviews ecological theories and disasters and insists that "ecology offers a way to examine all present economic and resource activities from a biological rather than a monetary point of view." Calling for a restorative economy, he proposes rational, achievable goals: stop "accelerating the rate that we draw down capacity"; refrain from "buying or degrading other people's environment"; and avoid displacing "other species by taking over their habitats." This noteworthy study should kindle debates within the business community.
Copyright 1993 Reed Business Information, Inc.
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