From the Publisher
Noted for its clear and informative style, this acclaimed text provides an in-depth discussion of a limited, but crucial set of economic principles and concepts, then applies these tools of analysis to a wide variety of familiar situations. Heyne presents conceptually demanding material in a lively, often witty fashion that is both accessible and pertinent for beginning students. The goal of this text is to help students think by developing the key insights into economic theory and applying these insights to numerous real-world examples.
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From the Back Cover
The Economic Way of Thinking develops the basic principles of micro- and macroeconomic analysis, and rigorously employs them as tools rather than ends unto themselves. This book introduces readers to a method of reasoning; to think like an economistteaching through example and application. It even teaches by showing learners how not to think, by exposing them to the errors implicit in much popular reasoning about economic events. Chapter topics include opportunity cost and the supply of goods, supply and demand, profit and loss, competition and monopoly, price searching, competition and government policy, the distribution of income, markets and government, the overall performance of economic systems, the supply of money, monetary and fiscal policies, national policies and international exchange, employment and unemployment, promoting economic growth, and the limitations of economics. For individuals seeking a deeper understanding of the effects of world events on the economy and vice versa.