'...a welcome addition to the limited range of introductory textbooks on the economics of sport. Its broad coverage of the sports industry, its accessibility and strong emphasis on empirical evidence and application, recommends it as a textbook for programmes such as sport management.'
- Bill Gerrard, Local Government Studies'A comprehensive examination ... a very interesting and thought-provoking book.'
- The International Journal of the History of Sport
About the Author
Chris Gratton is Professor of Sport and Leisure Economics and Director of the Leisure Industries Research Centre, Sheffield Hallam University, specialising in the economic analysis of sport and leisure markets. He has co-authored books and published in many academic and professional journals on the sport and leisure industry.
Peter Tayloor, Professor of Sport and Leisure Economics, University of Sheffield, is a lecturer, researcher and consultant on economics of sport and leisure markets and organisations. He has co-authored numerous books, research papers and professional and learned articles on sport and leisure markets and industries and has, for nearly 20 years, taught economics of sport and recreation to undergraduate and postgraduate students.