"This breezy, advice-packed book is a valueable road map for those who are looking to do their own thing on the side." --ForeWord Review
The biggest trend in business is the microbusiness! Handcrafted jewelry, artisanal eats, life coaching, app development, you name it—entrepreneurial side ventures are everywhere. Weary of pink-slip anxiety and the endless money squeeze, millions of people are taking the leap. They’re adding to their incomes and creating safety nets in case the ax falls at work. In the process, they’re unlocking their creativity and finding a sense of fulfillment they never dreamed possible.
Financial columnist Kimberly Palmer illuminates the everyday faces behind this growing movement, starting with her own journey. Recognizing that journalism offers little job security these days—and with a baby to provide for—she decided to develop a series of financial planners. This supplemental business was soon providing a reliable income stream.
The Economy of You recounts story after story of people who—like Kimberly—are liberating themselves from financial strain. A deli employee who makes custom cakes at night. An instrument repairman who sells voice-overs on his website. A videographer who started a profitable publishing house on the side. Interwoven in the profiles are concrete guidelines for readers looking to launch rewarding businesses of their own, including:
• Tips for figuring out the ideal side gig
• Ideas for keeping start up costs low
• Advice on juggling a fledgling enterprise and a full-time job
• Strategies for finding your “tribe” and building a social network
• Branding and marketing basics that bring results
• When and what to offer for free
• And much more
Companies guarantee nothing but today’s wages. It’s up to YOU to build stability by becoming a money-making engine. It’s empowering, gratifying, and easy to do with The Economy of You.
A must read if you're even considering starting your own business. This book is an easy read, jam-packed with great advice, helpful tips and thought-provoking content. Read morePublished 5 days ago by Jenny Powers
Love the tips about how to create extra income for my retirement years.Published 1 month ago by Lucky and Lucy's Grammis
I finished my masters degree program last week, finished Kim's book this weekend, and will launch my next venture this week. Thanks for the great advice. Read morePublished 2 months ago by anonymous reader
There's more useful information in the book than I thought at first, but you have to extract if from the stories the author uses throughout the book to... Read more
I've read a couple of books over the past few years about doing my own thing with work (consulting), doing what I love so the money will follow, and transitioning to... Read morePublished 3 months ago by bored with pundit books!
It's a good book containing examples and resources and reference books and websites. I haven't used the worksheets yet but it's great to include this kind of information so that... Read morePublished 3 months ago by cm
I really enjoyed this book as a new entrepreneur. It gave me the motivation to keep going even when business seems slow at the start. Read morePublished 4 months ago by Bex Bernard
While the concepts are interesting I found there to be a lot of religion and fluff. The author repeatedly talks about their story and rehashes inane details about people she... Read morePublished 4 months ago by Ezar Knaggs
Kimberly Palmer offers a lot of perspective on turning a profit with your side-gig, and a range of examples of people doing so in small and big ways. Read morePublished 4 months ago by Morgen