The 1-star reviewer is right ... this is not a straight-forward how-to book. But if you are in the magazine design field or interested in it, it's an invaluable resource. The "Art Director" term has a logical definition but is hard to grasp in reality. This book gives you the history of the profession, how it has evolved and how it has been practiced lately. There are interviews with various art directors who talk about how they define the role and how they've come to be a success in it. I do wish it was a little more up-to-date with the examples shown, and even more images would really help further comprehension. But the thing is, there is no easy answer to "how to be an art director" ... even so, this book goes a long way to helping you understand what the role is capable of and what it involves. The history alone is worth the read.
I know Steve Heller's work and hence I was eager to read this book. But it bored me to tears, and I put it down after reading a couple of repetitive, overly personally detailed chapters. I think anyone who got this book thinking they'd gain real insight into how to become an art director and how to be an effective one will be disappointed. This was a poorly conceptualized book that is full of personal ramblings about various people who have been art directors.