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4 of 4 people found the following review helpful
on August 15, 2012
"I am thoroughly impressed - no small thing for me - by the clarity, relevance, rigor, and smarts of Larry Johnson's "The Eight Principles of Sustainable Fundraising." In short, he hits all the fundamentals of successful fundraising but through a new and more helpful lens. Specifically, this book manages both to be sophisticated (for professional fundraising leaders) yet accessible (for boards and executives who don't consider themselves content experts in fundraising). I believe this book will return greatly on the investment made in it by people who are driven to raise money to fuel compelling nonprofit missions."

Peter Drury
A Child's Right (Director of Development)[...]
University of Washington (Instructor in Nonprofit Leadership, Strategy and Fundraising)
@seattledrury (Twitter)
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2 of 2 people found the following review helpful
on February 4, 2012
Fundraising professionals have a wealth of books and other resources to choose from in order to stay "fresh" in the field and keep track of new ideas trending in development, and among them, this is one that deserves your attention.

What I find most pleasant -- and useful -- about Larry C Johnson's book, 'The Eight Principles of Sustainable Fundraising," is its extreme readability. Each rule is concisely presented, immensely important (to know or be reminded of) and for most of us, should be easily applicable to our daily work. The "practice points" are easy yet significant exercises, giving the book a "workbook" feel... yet make no mistake -- this is a textbook for learning as weighty in ideas as many four or five times its size.

If you are, like me, a busy professional seeking practical advice in how to build and maintain fundraising success from the inside out, read this book and keep it in your office for handy reference.

A final note: I appreciated that the "case study" highlighted in the book is a theoretical arts organization: the arts have taken a hard hit in this economy, and it's nice to see that someone still respects the role culture can and should play enough in our society and communities to keep it front and center. Thank you for this good and useful read! - Rozella Kennedy, Development Director
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2 of 2 people found the following review helpful
on February 21, 2012
Larry Johnson's straight forward approach to fundraising has eliminated the longstanding fear of fundraising for my board members. His ability to describe the donor and the steps toward cultivation is eye-opening and allows the readers to position themselves with their donor base in mind. After reading his book our board was ready for implementation and the results have been very rewarding.
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2 of 2 people found the following review helpful
on December 22, 2011
I found this book to be engaging. It takes the fear and mystery out of working with donors and fundraising. The examples are great at demonstrating the principles in a "real life" fashion. I would absolutely recommend this book for those new to fundraising, as well as seasoned veterans. It has something for everyone working to support great causes!
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1 of 1 people found the following review helpful
on January 4, 2012
The Eight Principles of Sustainable Fundraising is an excellent tool for any not-for-profit organization, for both their professional staff and their Board members. It presents the basics of successful, long-range fund-development in a clear, cogent, logical fashion. It's comparisons to the for-profit world are appropriate. The analogies to other real life situations make the Principles easy to understand. Unfortunately, as the author states, this simple, rational wisdom does not make it to the Board Room and Executive Suites of far too many organizations. If it did, far more people would benefit [donors and `clients' alike] with a far more complete and excellent accomplishment of some very important missions. Boards and CEO's ... read it; do it; you will be so much more successful.

Bob Gregg, MA CFRE
Principal @ The Bridge Consulting Group, LLC
email: bob@thebridge.pro
web-site: thebridge.pro
blog: thebridgetoolkit.com
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1 of 1 people found the following review helpful
Larry Johnson hits the mark with his Eight Principles. Among many principles to choose, these provide a pathway to success, now and into the future--sustainable relationships and fundraising. From start to end, Johnson provides insights into developing sound techniques based on solid strategies and the better practices of the profession.

Most important, and something I have advocated for decades, is helping donors to find the right opportunity for them to invest their resources to help repair the rents in the social fabric. Johnson gives you framework, motivation and tools to lead donors to the mountain.
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1 of 1 people found the following review helpful
on March 29, 2012
Whether you are a seasoned expert within the not-for-profit industry or just curious about the secrets of fundraising, this book is an amazing read and a valuable resource. Going beyond the general advice that books in this category often offer, this guide really analyzes the goals of both not-for-profits and charity donors themselves.

I found this book fascinating and, as someone not directly involved in not-for-profit work, I highly recommend this read to anyone who wants a better understanding of the structure and value of charity organizations and corresponding fundraising.
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on August 10, 2012
The Eight Principles of Sustainable Fundraising should be mandatory reading for all board members of any charitable organization. Larry Johnson's approach to fundraising is simple, but in no way simplistic. This book is full of lessons, advice, strategies, and practices that any board can implement. I have the opportunity to work with multiple nonprofit and charitable organizations in my law practice. Invariably the issue of financial sustainability comes up in conversation. If I have not already recommended The Eight Principles, I certainly do whenever a nonprofit leader begins discussing fundraising and the usual challenges that nonprofits face with fundraising. I also serve on a few nonprofit boards myself that have began following Larry's advice. In short, these principles work. This book and the lessons it teaches helps everyday, regular people become effective fundraisers.
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1 of 1 people found the following review helpful
on October 29, 2014
A good read for any board member!! Practical tips for fundraising. I bought multiple copies for boards I'm on!!
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on August 27, 2012
This book does an excellent job of shifting the focus from "getting a check" to "getting to the core values" of the donor.

Individual fundraisers and organizations that understand Larry's eight insights will be able to benefit from relationships that are deeper and more committed to the success of the organization. Insights like... "Fundraising that is sustainable, even expandable, isn't really about money. It's about building partnerships between your organization and its donors, partnerships that are built upon mutually beneficial goals."

I recommend this book to anyone who wants to approach fundraising and donor relations in a new way that will increase personal job satisfaction and impact on the organization.
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