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The Elastic Enterprise: The New Manifesto for Business Revolution [Kindle Edition]

Nicholas Vitalari , Haydn Shaughnessy
4.9 out of 5 stars  See all reviews (12 customer reviews)

Print List Price: $15.99
Kindle Price: $9.97
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Book Description

What is the future of the enterprise? In this groundbreaking book Vitalari and Shaughnessy explore that question and what it means for you.

From 2007 onwards a small number of companies began to enjoy exceptional growth. They not only performed well, but also performed better and differently from companies before them and around them.

These companies are elastic enterprises.

Enabled by a new kind of elasticity, elastic enterprises scale and operate in a completely novel way.

This same elasticity allows individuals around the world to find new roles in the fast evolving economy.

For two hundred years enterprises worked off an operating model described by Adam Smith in the 18th century. It was based on the division of labor and the gradual elimination of individual creativity. Today's high performers have moved beyond Smith's craft-inspired model of scale. They grow in new ways.

“While other companies were laying staff off, these were hiring and creating opportunity for vast ecosystems of creative people. We noticed these companies were not just good for employment opportunities; they were creating new markets as well. We are talking here about real change, along many dimensions, baked into one coherent model for how business should be done,” explain the authors.

The book describes the key dynamics of the elastic enterprise and how new leaders combine them. They also describe what it means to work in the new, high invention environment. And how Elastic Enterprises are transforming how we create wealth.

Elastic Enterprises are the ones inventing the future. People adore them for it. For anybody who wants to build a better future, they are the best game in town.


Product Details

  • File Size: 336 KB
  • Print Length: 172 pages
  • Publisher: Olivet Publishing (May 16, 2012)
  • Sold by: Amazon Digital Services, Inc.
  • Language: English
  • ASIN: B007CT4LF2
  • Text-to-Speech: Enabled
  • X-Ray:
  • Word Wise: Not Enabled
  • Lending: Enabled
  • Amazon Best Sellers Rank: #531,262 Paid in Kindle Store (See Top 100 Paid in Kindle Store)
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Customer Reviews

Most Helpful Customer Reviews
3 of 3 people found the following review helpful
5.0 out of 5 stars Really helpful February 28, 2012
By MSES
Format:Kindle Edition|Verified Purchase
I'm the owner of a small home-based business and was intrigued by the title and description of this book. But I wondered if it would apply to me. Besides being eye-opening and highly insightful about what has led to the exceptional success and growth of some companies (despite the economy), I found that there were many concepts that I could indeed apply to my small enterprise -- specific questions to ask myself, and options to consider as I expand. (And many that I would not have thought of!) So I'd very much recommend this to the small business person.
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2 of 2 people found the following review helpful
5.0 out of 5 stars A Truly Pivotal Book About a 21st Century Phenomenon January 28, 2013
Format:Kindle Edition|Verified Purchase
Every once in a while a book appears that when read opens the window to a new way of looking at the world and those who move on the idea are its beneficiaries. I know, my life was changed by the kind of book that is "The Elastic Enterprise." I envy those of you who are just starting out because I am now in my 60s and have built a multi-million dollar business using ideas like these as my guide. I never got to finish high school because my VP at school was convinced I was a drug dealer. I wasn't, just a musician with long hair at a crossroads in cultural time. But I loved to read and a decade later found Alvin Toffler's "Future Shock" back in the 70s. It changed my life with one powerful idea: the future would be so filled with information, that at a certain tipping point, information would become its own currency. I got the message and acted on it. It changed my life, as well as the people's lives of those who work for me and have benefitted from the idea as well. When I read "The Elastic Enterprise" I found that same kind of truly visionary thinking, the kind on which lives can be built and fortunes and futures changed. If you are deciding on whether or not to buy this book, let me help you make the decision: would you like a secret window into the future and what's driving many of the forces in it? Buy the book. You will not regret it. It's truly a cornerstone work for the 21st Century thinkers and builders.
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2 of 2 people found the following review helpful
Format:Kindle Edition|Verified Purchase
There is so much of our thinking that is rooted in the 20th Century (and even 19th Century) mindset: among them, command and control, being secretive and proprietary in our attitudes, the use of blunt force to solve problems (vs. finding micro-solutions, almost surgical-like, solutions), that has its repercussions in all fields (not just business; but education, politics, public policy, non-profit, your family).

It takes a bit to get beyond some of the new terminology (which borders a bit on being jargon-ish) to wrap your head around the ideas -- but once the reader does, it opens up a whole new way of thinking about how flat the world really is, where our solutions lie, and the qualities needed for dealing with the new world. It's not unlike what people must have had to deal with when Columbus set sail at the end of the 15th Century and a whole new way of thinking -- because there was a New World that was being discovered -- had to be embraced. There is a lot to commend this book, especially the summarizing questions at the end of each chapter which help focus the topic adroitly.

People are either going to come to grips with the new order of life ... or possibly get really scared and angry at what is happening around them. But technology and discovery is happening with such rapidity that it is an especially wonderful time of human history to be seeing so much progress be made possible, because human connection is being facilitated so well.
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1 of 1 people found the following review helpful
5.0 out of 5 stars Great read, aspirational yet pragmatic May 6, 2012
By Dennis
Format:Kindle Edition|Verified Purchase
I've always enjoyed Nick and Haydn in the past, but reading The Elastic Enterprise gave me a new perspective and appreciation of their work. In starting ReadyPulse ([...]), I am constantly thinking "platform" vs. "product" and this thinking is 100% inspired to their book. Though I would challenge their (over)use of Apple successes, I know they had been looking at and using Apple as an example long before most. I'd be interested in seeing how other emerging companies, especially in retail, are putting The Elastic Enterprise principles to work for their business. Its fun to see their blog post in Jan challenging Barnes and Noble [...] and their follow up last week on the potential MSFT has [...]. I also enjoy their examples and perspectives of smaller, innovative companies, like Pebble ([...]) with those of Nike, Google, Apple. I will continue to look to Nick and Hadyn for inspiration and interested in connecting with others who are doing the same.
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5.0 out of 5 stars Limber Up November 24, 2014
Format:Kindle Edition|Verified Purchase
Most business books offer a distinct and useful approach on how to operate or think about business problems. In my opinion, the result, even when effective and powerful, is often narrow and gets taken on by policy and rule-driven individuals. Results are also almost always in the limited context of the existing product and production milieu. Most business books are also what I call one-chapter reads: the first chapter says it all, the next ten chapters just add fluff.

The Elastic Enterprise offers very functional leverage for business strategy, thinking, and behavior. It is a roadmap to generating a successful business platform strategy. Success in this area - Apple's iTunes mastery, iPhone and apps dominion, etc. - looks and feels like a Zen koan to outsiders. The Elastic Enterprise authors studied and elucidated the components of these strategies and how they interact to bring about success. This book uses real world examples for doubling, tripling, and beyond, your business. It is straightforward and concise, and every chapter is germane and useful. It does not prescribe specific behavior, but rather imparts principles that you can apply within the context of your products, your employees, your customer base, etc.

It will make you stretch...
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Most Recent Customer Reviews
5.0 out of 5 stars Chance Meeting with Nick Vitalari
I was attending a fundraising event for Bishop Diego High School in Santa Barbara. I went up in the bleechers sat down and struck up a conversation with the person sitting next to... Read more
Published on December 30, 2012 by Thomas R. Ligare
5.0 out of 5 stars A great piece of work and "A Must Read!"
I have the great pleasure of knowing Haydn and it is no surprise to me that he has yet again absolutely nailed it. Read more
Published on September 6, 2012 by C. Clark
5.0 out of 5 stars Real insights for today's organization
I really like the insights that Nick and Haydn have shared in this book. The 5 dynamics are really powerful and offer an actionable framework for creating a successful enterprise... Read more
Published on May 4, 2012 by KP
5.0 out of 5 stars Praise for the Elastic Enterprise!
I recently finished reading the Elastic Enterprise and couldn't be more impressed with the quality of research, insights, and knowledge in this book. Read more
Published on May 3, 2012 by JP Vasellina
5.0 out of 5 stars Genuinely radical ideas - a compelling read
The Elastic Enterprise isn't about a single idea, but a fascinating group of concepts, and the authors clearly know their material exceptionally well. Read more
Published on April 19, 2012 by Chris Thomas
5.0 out of 5 stars Beyond innovation : Transforming the business ecosystem
In the next couple of years, also your industry may well be disrupted as dramatically as the music industry or the publishing industry have been hit by companies like Apple or... Read more
Published on March 29, 2012 by Jos Echelpoels
5.0 out of 5 stars The next stage of business evolution
It's been said many times in recent years that companies must evolve their systems in order to succeed in the uncertain, volatile world, driven by globalization and rapid... Read more
Published on March 27, 2012 by David W. Gray
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