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The Elastic Enterprise: The New Manifesto for Business Revolution Paperback – May 11, 2012


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Product Details

  • Paperback: 172 pages
  • Publisher: Telemachus Press, LLC (May 11, 2012)
  • Language: English
  • ISBN-10: 1938135342
  • ISBN-13: 978-1938135347
  • Product Dimensions: 8.5 x 5.5 x 0.4 inches
  • Shipping Weight: 6.4 ounces (View shipping rates and policies)
  • Average Customer Review: 4.9 out of 5 stars  See all reviews (11 customer reviews)
  • Amazon Best Sellers Rank: #862,780 in Books (See Top 100 in Books)

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Customer Reviews

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I really like the insights that Nick and Haydn have shared in this book.
Keri Pearlson
This is a book we can all learn from, and is a must read for any serious entrepreneur or student of business in today's highly dynamic and competitive market place.
C. Clark
I just finished reading 'Elastic Enterprise' and I have come away with a couple of real insights, especially about 'Operating an Business Ecosystem'.
Thomas R. Ligare

Most Helpful Customer Reviews

3 of 3 people found the following review helpful By MSES on February 28, 2012
Format: Kindle Edition Verified Purchase
I'm the owner of a small home-based business and was intrigued by the title and description of this book. But I wondered if it would apply to me. Besides being eye-opening and highly insightful about what has led to the exceptional success and growth of some companies (despite the economy), I found that there were many concepts that I could indeed apply to my small enterprise -- specific questions to ask myself, and options to consider as I expand. (And many that I would not have thought of!) So I'd very much recommend this to the small business person.
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2 of 2 people found the following review helpful By R. Lindeboom on January 28, 2013
Format: Kindle Edition Verified Purchase
Every once in a while a book appears that when read opens the window to a new way of looking at the world and those who move on the idea are its beneficiaries. I know, my life was changed by the kind of book that is "The Elastic Enterprise." I envy those of you who are just starting out because I am now in my 60s and have built a multi-million dollar business using ideas like these as my guide. I never got to finish high school because my VP at school was convinced I was a drug dealer. I wasn't, just a musician with long hair at a crossroads in cultural time. But I loved to read and a decade later found Alvin Toffler's "Future Shock" back in the 70s. It changed my life with one powerful idea: the future would be so filled with information, that at a certain tipping point, information would become its own currency. I got the message and acted on it. It changed my life, as well as the people's lives of those who work for me and have benefitted from the idea as well. When I read "The Elastic Enterprise" I found that same kind of truly visionary thinking, the kind on which lives can be built and fortunes and futures changed. If you are deciding on whether or not to buy this book, let me help you make the decision: would you like a secret window into the future and what's driving many of the forces in it? Buy the book. You will not regret it. It's truly a cornerstone work for the 21st Century thinkers and builders.
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2 of 2 people found the following review helpful By Goleta Jim on March 9, 2012
Format: Kindle Edition Verified Purchase
There is so much of our thinking that is rooted in the 20th Century (and even 19th Century) mindset: among them, command and control, being secretive and proprietary in our attitudes, the use of blunt force to solve problems (vs. finding micro-solutions, almost surgical-like, solutions), that has its repercussions in all fields (not just business; but education, politics, public policy, non-profit, your family).

It takes a bit to get beyond some of the new terminology (which borders a bit on being jargon-ish) to wrap your head around the ideas -- but once the reader does, it opens up a whole new way of thinking about how flat the world really is, where our solutions lie, and the qualities needed for dealing with the new world. It's not unlike what people must have had to deal with when Columbus set sail at the end of the 15th Century and a whole new way of thinking -- because there was a New World that was being discovered -- had to be embraced. There is a lot to commend this book, especially the summarizing questions at the end of each chapter which help focus the topic adroitly.

People are either going to come to grips with the new order of life ... or possibly get really scared and angry at what is happening around them. But technology and discovery is happening with such rapidity that it is an especially wonderful time of human history to be seeing so much progress be made possible, because human connection is being facilitated so well.
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1 of 1 people found the following review helpful By Dennis on May 6, 2012
Format: Kindle Edition Verified Purchase
I've always enjoyed Nick and Haydn in the past, but reading The Elastic Enterprise gave me a new perspective and appreciation of their work. In starting ReadyPulse ([...]), I am constantly thinking "platform" vs. "product" and this thinking is 100% inspired to their book. Though I would challenge their (over)use of Apple successes, I know they had been looking at and using Apple as an example long before most. I'd be interested in seeing how other emerging companies, especially in retail, are putting The Elastic Enterprise principles to work for their business. Its fun to see their blog post in Jan challenging Barnes and Noble [...] and their follow up last week on the potential MSFT has [...]. I also enjoy their examples and perspectives of smaller, innovative companies, like Pebble ([...]) with those of Nike, Google, Apple. I will continue to look to Nick and Hadyn for inspiration and interested in connecting with others who are doing the same.
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Format: Kindle Edition
I have the great pleasure of knowing Haydn and it is no surprise to me that he has yet again absolutely nailed it. I am the CEO of a rapidly growing Cloud company and the Elastic Enterprise encapsulates in an easy to read way the essential characteristics of why and how a small group of companies consistently outplay and outperform. This is a book we can all learn from, and is a must read for any serious entrepreneur or student of business in today's highly dynamic and competitive market place.
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I really like the insights that Nick and Haydn have shared in this book. The 5 dynamics are really powerful and offer an actionable framework for creating a successful enterprise in today's business environment. I particularly like the fact that while there is a clear technology perspective in this book with the call out of the cloud, platforms, and social technologies, it is still a book written for the general senior leader/C-suite executive. In the right hands, this book provides really value. It gives CEOs and general managers a clear vision of what could be. At the same time, it gives CIOs and insightful IT leaders a manifesto to follow to provide strategic ideas for their organizations. Let's hope the C-level executives see the opportunity this book creates for them.
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