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The Elastic Enterprise: The New Manifesto for Business Revolution Paperback – May 11, 2012

4.9 out of 5 stars 15 customer reviews

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Product Details

  • Paperback: 172 pages
  • Publisher: Telemachus Press, LLC (May 11, 2012)
  • Language: English
  • ISBN-10: 1938135342
  • ISBN-13: 978-1938135347
  • Product Dimensions: 5.5 x 0.4 x 8.5 inches
  • Shipping Weight: 6.4 ounces (View shipping rates and policies)
  • Average Customer Review: 4.9 out of 5 stars  See all reviews (15 customer reviews)
  • Amazon Best Sellers Rank: #343,497 in Books (See Top 100 in Books)

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Customer Reviews

Top Customer Reviews

By MSES on February 28, 2012
Format: Kindle Edition Verified Purchase
I'm the owner of a small home-based business and was intrigued by the title and description of this book. But I wondered if it would apply to me. Besides being eye-opening and highly insightful about what has led to the exceptional success and growth of some companies (despite the economy), I found that there were many concepts that I could indeed apply to my small enterprise -- specific questions to ask myself, and options to consider as I expand. (And many that I would not have thought of!) So I'd very much recommend this to the small business person.
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There is so much of our thinking that is rooted in the 20th Century (and even 19th Century) mindset: among them, command and control, being secretive and proprietary in our attitudes, the use of blunt force to solve problems (vs. finding micro-solutions, almost surgical-like, solutions), that has its repercussions in all fields (not just business; but education, politics, public policy, non-profit, your family).

It takes a bit to get beyond some of the new terminology (which borders a bit on being jargon-ish) to wrap your head around the ideas -- but once the reader does, it opens up a whole new way of thinking about how flat the world really is, where our solutions lie, and the qualities needed for dealing with the new world. It's not unlike what people must have had to deal with when Columbus set sail at the end of the 15th Century and a whole new way of thinking -- because there was a New World that was being discovered -- had to be embraced. There is a lot to commend this book, especially the summarizing questions at the end of each chapter which help focus the topic adroitly.

People are either going to come to grips with the new order of life ... or possibly get really scared and angry at what is happening around them. But technology and discovery is happening with such rapidity that it is an especially wonderful time of human history to be seeing so much progress be made possible, because human connection is being facilitated so well.
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Every once in a while a book appears that when read opens the window to a new way of looking at the world and those who move on the idea are its beneficiaries. I know, my life was changed by the kind of book that is "The Elastic Enterprise." I envy those of you who are just starting out because I am now in my 60s and have built a multi-million dollar business using ideas like these as my guide. I never got to finish high school because my VP at school was convinced I was a drug dealer. I wasn't, just a musician with long hair at a crossroads in cultural time. But I loved to read and a decade later found Alvin Toffler's "Future Shock" back in the 70s. It changed my life with one powerful idea: the future would be so filled with information, that at a certain tipping point, information would become its own currency. I got the message and acted on it. It changed my life, as well as the people's lives of those who work for me and have benefitted from the idea as well. When I read "The Elastic Enterprise" I found that same kind of truly visionary thinking, the kind on which lives can be built and fortunes and futures changed. If you are deciding on whether or not to buy this book, let me help you make the decision: would you like a secret window into the future and what's driving many of the forces in it? Buy the book. You will not regret it. It's truly a cornerstone work for the 21st Century thinkers and builders.
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I've always enjoyed Nick and Haydn in the past, but reading The Elastic Enterprise gave me a new perspective and appreciation of their work. In starting ReadyPulse ([...]), I am constantly thinking "platform" vs. "product" and this thinking is 100% inspired to their book. Though I would challenge their (over)use of Apple successes, I know they had been looking at and using Apple as an example long before most. I'd be interested in seeing how other emerging companies, especially in retail, are putting The Elastic Enterprise principles to work for their business. Its fun to see their blog post in Jan challenging Barnes and Noble [...] and their follow up last week on the potential MSFT has [...]. I also enjoy their examples and perspectives of smaller, innovative companies, like Pebble ([...]) with those of Nike, Google, Apple. I will continue to look to Nick and Hadyn for inspiration and interested in connecting with others who are doing the same.
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Most business books offer a distinct and useful approach on how to operate or think about business problems. In my opinion, the result, even when effective and powerful, is often narrow and gets taken on by policy and rule-driven individuals. Results are also almost always in the limited context of the existing product and production milieu. Most business books are also what I call one-chapter reads: the first chapter says it all, the next ten chapters just add fluff.

The Elastic Enterprise offers very functional leverage for business strategy, thinking, and behavior. It is a roadmap to generating a successful business platform strategy. Success in this area - Apple's iTunes mastery, iPhone and apps dominion, etc. - looks and feels like a Zen koan to outsiders. The Elastic Enterprise authors studied and elucidated the components of these strategies and how they interact to bring about success. This book uses real world examples for doubling, tripling, and beyond, your business. It is straightforward and concise, and every chapter is germane and useful. It does not prescribe specific behavior, but rather imparts principles that you can apply within the context of your products, your employees, your customer base, etc.

It will make you stretch...
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