Programming Books C Java PHP Python Learn more Browse Programming Books
Buy Used
$3.98
Condition: Used: Acceptable
Comment: Fast Shipping - Safe and Secure Bubble Mailer!
Have one to sell? Sell on Amazon
Flip to back Flip to front
Listen Playing... Paused   You're listening to a sample of the Audible audio edition.
Learn more
See this image

The Elements of Graphic Design: Space, Unity, Page Architecture, and Type Paperback – November 1, 2002


See all 4 formats and editions Hide other formats and editions
Amazon Price New from Used from
Paperback
"Please retry"
$2.85 $0.01

There is a newer edition of this item:


Best Books of the Year
See the Best Books of 2014
Looking for something great to read? Browse our editors' picks for 2014's Best Books of the Year in fiction, nonfiction, mysteries, children's books, and much more.
NO_CONTENT_IN_FEATURE

Shop the new tech.book(store)
New! Introducing the tech.book(store), a hub for Software Developers and Architects, Networking Administrators, TPMs, and other technology professionals to find highly-rated and highly-relevant career resources. Shop books on programming and big data, or read this week's blog posts by authors and thought-leaders in the tech industry. > Shop now

Product Details

  • Paperback: 160 pages
  • Publisher: Allworth Press; 1 edition (November 1, 2002)
  • Language: English
  • ISBN-10: 1581152507
  • ISBN-13: 978-1581152500
  • Product Dimensions: 6.1 x 0.4 x 9.1 inches
  • Shipping Weight: 12 ounces
  • Average Customer Review: 4.2 out of 5 stars  See all reviews (39 customer reviews)
  • Amazon Best Sellers Rank: #611,675 in Books (See Top 100 in Books)

Editorial Reviews

Review

“Whether you’re looking at a well-designed poster, book, magazine, ad, or Web site, it’s fascinating to see how the same principles of good design apply. Alex White has created an entertaining guide.”
(Alexander Isley, Founder, Alexander Isley Inc.)

From the Publisher

Looking At Your Work with Critical Eyes;

Designers Train Their Inner Judgement with Alexander White’s New Graphic Design Primer

Since graphic design went mainstream, lots of highly creative talent has found its way into the industry. Yet when it comes to the quality of today’s design work, the absence of solid aesthetic judgement is often painfully evident.

Boosting the critical and creative sensibilities of design students, self-made designers, and routine-trapped professionals is the goal of THE ELEMENTS OF GRAPHIC DESIGN, a new book by the highly respected graphic designer and design educator Alexander White. In this incisive text, generously illustrated by 350 examples from art, architecture, pop culture, advertising and editorial design, the author demonstrates how imaginative thinking and the lessons gleaned from the best design can lead to quantum leaps in one’s design work.

The foundation of White’s approach to design is the element of space and its counterpart, negative or "white space." With convincing arguments, the author shows that thinking about page design from the point of view of "solids and voids" opens the doors to new, more efficient design solutions.

"The single most overlooked element in visual design is emptiness," the author observes. "The lack of attention it receives explains the abundance of ugly and unread design . . . [Emptiness] is more than just the background of a design, for if a design’s background alone were properly constructed, the overall design would immediately double in clarity and usefulness."

White’s stimulating comment provides beginning designers and professionals with fresh insights into creative, quality-driven design. Readers will learn to

THE ELEMENTS OF GRAPHIC DESIGN teaches designers how to
- Understand the principles of great page design
- Train theirs mind to see form more accurately and more critically
- Develop a sophisticated sense of the seven design components
- Make type choices that are driven by legibility and readability
- Sensitize themselves to seeing space
- Use space to make their design look more active

In addition, THE ELEMENTS OF GRAPHIC DESIGN boasts striking two- and four-color illustrations, a textbook-example page layout, and a detailed chapter on design history. CONTACT: Birte Pampel, 212.777.8395, ext. 13; bpampel@allworth.com

Customer Reviews

This is a great book that shows you the essentials of graphic design.
G. Arnold
This well written, concise little book shows as well as it tells what makes for good print design.
John D
I learned a lot and intend to reread the book to make sure I get as much of it absorbed as I can.
D. Garcia

Most Helpful Customer Reviews

84 of 85 people found the following review helpful By D. Garcia on February 10, 2004
Format: Paperback
Very solid book (but short) packed with examples of why one strategy or tactic might be better than another. I learned a lot and intend to reread the book to make sure I get as much of it absorbed as I can. Very good discussions on type with discussions on line spacing, type size, small caps, grids, symmetry vs. asymmetry, negative and positive space.
Wish I would have read this book before I went to design school. I would have learned a lot more. I also would have been able to speak more intelligently. I learned a lot of terminology that will help me. I'm a better designer now. It's given me more confidence.
Highly recommended for beginners and intermediates. Might be a little thin for experts.
Comment Was this review helpful to you? Yes No Sending feedback...
Thank you for your feedback. If this review is inappropriate, please let us know.
Sorry, we failed to record your vote. Please try again
54 of 57 people found the following review helpful By G. Vignes on August 17, 2005
Format: Paperback
The book is short, sweet, loaded with excellent examples and it teaches many of the essentials in an easy, enjoyable manner.

I am a software developer by trade, but I also do graphical design for user interfaces and web sites. I can't afford to absorb a large amount of material on this subject just to extract the essentials. This book is exactly what I need.

The Elements of Graphic Design lives up to its namesake, Strunk and White's Elements classic, both in quality and succinctness.
Comment Was this review helpful to you? Yes No Sending feedback...
Thank you for your feedback. If this review is inappropriate, please let us know.
Sorry, we failed to record your vote. Please try again
49 of 52 people found the following review helpful By moxzi.com on June 7, 2005
Format: Paperback
As a 30-something, 8 year web professional, with a BA in Theatre, I chose this book because of its great reviews, and its seemingly great fit for me needs as a `web designer, looking to expand into print/graphic design.'

That being said, the book read more like an exercise in stream of consciousness writing, and groovy book design, rather than trying to make a concerted effort at introducing the elements of the craft of graphic design.

I got through the "7 Components of Design" and felt like 3 of them were the same (unity, balance, and gestalt) or, that there wasn't a good explanation of their differences. It felt like most of the time, the author would say the WHAT (you do) only. If you were lucky, you got a taste of the HOW (to do it), and only if you were really lucky, maybe a bit of the WHY. Or maybe it was that all of those were included, but not in any form of coherency.

I started this book over 3 times, thinking it was me and that I simply wasn't getting into the flow of the material. Instead it was like Lane Meyer (John Cusak) in `Better Off Dead' when the teacher is explaining advanced mathematics and everyone in the class was laughing and getting it except Lane (and the movie watchers).
1 Comment Was this review helpful to you? Yes No Sending feedback...
Thank you for your feedback. If this review is inappropriate, please let us know.
Sorry, we failed to record your vote. Please try again
24 of 25 people found the following review helpful By The Abominable Doctor Phibes on April 20, 2003
Format: Paperback Verified Purchase
A fantastic overview of the principles of layout and how to understand space and "the page", with special concern for the issue of functional white space and learning how to activate it, sculpt it, and not waste it. In a milieu of visual clutter, this gift to the design world (if its message is taken to heart) will help restore order and readability in the communications that surround us.
Comment Was this review helpful to you? Yes No Sending feedback...
Thank you for your feedback. If this review is inappropriate, please let us know.
Sorry, we failed to record your vote. Please try again
19 of 20 people found the following review helpful By Dennie C on April 6, 2006
Format: Paperback Verified Purchase
This book is perfect for somewhat who is at an intermediate stage in their design skills. Perhaps you've taken a few classes and maybe have done a few projects, freelance or otherwise, and didn't really have an applied approach to what you designed but somehow hashed it out.

I am of course also speaking for myself and found that I needed some solid principles to focus and direct my designing and a frame of reference to guide my learning and development. The Elements of Graphic Design came in perfectly with fundamentals broken down and accompanied by demonstrative graphics.

Having read this book several times I've consolidated a lot of the pertinent information and printed out charts that I keep above my desk for reference. I find now that I have a much more methodical and thorough approach to design projects and the quality of my work has improved drastically.
Comment Was this review helpful to you? Yes No Sending feedback...
Thank you for your feedback. If this review is inappropriate, please let us know.
Sorry, we failed to record your vote. Please try again
15 of 16 people found the following review helpful By Michael Burke on February 9, 2006
Format: Paperback
Been looking for an entry point to graphic design for a long time, but this book is the first time I've actually "got it". Very succinct, no hand-waving, with excellent explanations and examples. I was working on a document design while reading this book, and with each chapter I was able to further revise the design and see it evolve. I'm very indebted to the author for opening up a whole new part of my right-brain.
Comment Was this review helpful to you? Yes No Sending feedback...
Thank you for your feedback. If this review is inappropriate, please let us know.
Sorry, we failed to record your vote. Please try again
18 of 20 people found the following review helpful By Mark Zust on January 14, 2004
Format: Paperback
Alex White has hit a home run with his book The Elements of Graphic Design. This definitive introduction to the basics of what makes a succesful visual composition should be in every design classroom and student backpack. The writing is clear and the principals easy to understand and apply. I especially liked the examples and advice on the use of "negative space" and typography. Although the book is geared toward the beginning designer, there are enough advanced concepts and examples to make this a worthwhile reference for designers at all levels. A fine addition to design literature.
Comment Was this review helpful to you? Yes No Sending feedback...
Thank you for your feedback. If this review is inappropriate, please let us know.
Sorry, we failed to record your vote. Please try again
14 of 15 people found the following review helpful By Some Dude Who Loves Gadgets on July 21, 2005
Format: Paperback Verified Purchase
This is not a book for intermediate designers who knows the basic rules of graphic design applications. It may contain some things intermediates may not know, but i'm sure they can find it elsewhere more detailed.

However, for those who are learning graphic design, and trying hard to understand graphic design, this is the book to start. They break down many things into a language beginners can understand. Like myself, i first started to read other design books but i couldnt learn from it. That's because i didn't understand them. But this book will definitely will teach the basics and how to get further in them. This book is great for understanding what design really is, how does it differ from fine arts, and what should be applied when thinking about design. They talk mainly about Space, Unity, Page Architecture (for editorial design and desktop publishing), and finally Type. As you can see, they are the basic knowledge required to know as someone starts to learn design.
Comment Was this review helpful to you? Yes No Sending feedback...
Thank you for your feedback. If this review is inappropriate, please let us know.
Sorry, we failed to record your vote. Please try again

Most Recent Customer Reviews


More About the Author

Discover books, learn about writers, read author blogs, and more.

What Other Items Do Customers Buy After Viewing This Item?