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This is a WONDERFUL book! On a scale of 1 to 5, I give it at least a 10!
Bill REALLY gets down into the emotional issues of dieting and provides practical take-away tools to really help you, if you are willing to do the work. I consider myself a "professional" dieter because I have spent 90 % of my entire life dealing with weight issues. I have had to fight extremely hard to lose weight as well as to keep from gaining weight. Many years ago, I gave up, until something inside me woke up. I lost 60 pounds and because of my experiences before, during, and following the loss, I can personally attest to many of the things Bill writes about as "right on the mark"!

I usually know in the first 20 pages or less if I am going to like a book. Bill hooked me BIG TIME on page 11. As he speaks to his own past experiences, he tells us, "For most of my adult life, I INTENTIONALLY gained two or three pounds every year until I was almost 250 pounds. I say I was intentionally overweight because I have never ACCIDENTALLY eaten anything.. . "

(OUCH! I have made every excuse known to mankind to myself over the years, but this hits home! Has anyone out there EVER eaten anything without the total awareness of EXACTLY what they were doing? The internal dialog is more like, "Yeah, I know this xxxx has about 700 calories in it, but the heck with it. I had a rough day and I deserve it. Besides, I will cut back tomorrow." Then tomorrow is another excuse, or maybe you do this only once a week, and every 5 weeks, you just gained another pound.

Bill writes this book around the cognitive/thinking processes that our minds go through and how we can channel that process to help our weight loss efforts rather than hinder them. He provides a process with tools, so that each step of the way, you stop and assess your thinking and re-shape it to your advantage. This is like a lesson workbook. As you journey through the lesson, you stop and work an exercise. The exercises build in a helpful way to help you achieve. This is not a novel that you sit down and read through one night when you cannot sleep. On the contrary, I suggest that you work through the book slowly and get into the exercises--take time for them.

The exercises are adult learning tools. If you do not want to write in your book, or need more space, Bill provides a website where you can download the forms. You can print them out and review them as you work through the book. This book is designed to effectuate permanent and positive life style changes to help you lose the weight, keep it off, and adapt a healthier life style. Most diet books fall short on changing behavior patterns and many people fail as a result. This book also uses the power of visualization, positive thinking and the Law of Attraction--a winning combination!

An example form would be the form/tool on page 25. "My Blueprint for Success" is where you visualize how the future YOU will look--what you look like--what size you wear--how you feel--some affirmations. Then you describe your new behavior--what you do--how you feel--what you eat. Writing these things down, and referring back to them, will help you to visualize the new you, and to focus on that image until you achieve it. This is only one exercise. The book is loaded with them.

If you have a normal metabolism, your journey will be that much easier. But even if your metabolism is slow like mine, I believe this book has the potential to benefit you immensely--if you are willing to work through the exercises and try for about 30 days--long enough to break your bad habits and set new behavioral patterns. I would say this book is a MUST for your personal library, if you need weight control help. I keep going back to the bottom line--"I never ate anything accidentally"! That, kinda, says it all. If I ate it, I knew EXACTLY what I was doing and chose to do it, regardless of any BS excuse I might come up with.

A side note from your friendly Amazon reviewer--losing and maintaining your preferred weight will likely take time and be a lifelong process. You must 1) love yourself, 2) be patient with yourself, 3) really want to do this, and 4) keep going, even if you mess up. There are no magic bullets. There is no magic pill. Even operations don't seem to do what people expect. (I have known several people who got them.) For most people, weight loss is a slow process and you must be prepared for that. I only lost 5 lbs a month. But before I knew it, a year had passed and 60 lbs went with it. NEVER GIVE UP!
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on April 30, 2011
I work in the fitness industry, and love reading books about nutrition and fitness. (I have a whole bookcase of them!) Even so, I've found it very hard to not carry a couple extra pounds myself, even with all I know about what to eat and what not to eat, and even though I am a firm believer in staying far away from health destroying junk food. It wasn't for lack of knowledge, but lack of addressing the mental aspect.

I've read alot of the main-stream advice in that area, what little there is, and didn't find it terribly helpful and certainly not life changing enough to succeed in my efforts. You've probably heard it all before yourself: "wait 15 minutes and see if you are still hungry", "analyze your emotions and see if you are eating to fulfill an emotional need". OK, so I realize that I am stressed and looking for comfort, but I still WANT the brownie, it's still impossible to resist and I still feel stressed. The vague advice you generally get may help you be more aware, but still, it doesn't tell you how to change your thoughts.

This is a book that can be life changing if you are like most people who have good intentions going into a "diet" (or a better term: life style change) but just can't seem to stick with it long term. If you find yourself making "exceptions" and "cheating" and soon end up off the diet and worse off than you were before you started, you most likely need to address the mental aspect before starting another diet. This is often overlooked but as the book explains, your thoughts direct your actions, so step one is to get your thinking in order. This is also true if you have trouble even getting started on making changes in the first place.

It truly makes all the difference if you are serious about losing weight or just eating healthier in general. I read this in early January as my husband and I tried yet again to get on track with eating right. We are STILL on track five months later. I lost those last 9 lbs that had been stuck to me for 5 years, he lost 20 pounds with just 5 more to go. There's no words to describe how good it feels to be back in my "skinny clothes"!! My husband is now smaller than he has ever been in his adult life and we had to buy him new clothes. (We both weighted even more in the past, gradually made some changes over the years, lost just some of the weight and stayed "stuck" like that for several years. As they say, its those last pounds that are the hardest to lose.)

If it weren't for changing our way of thinking we would have been off our eating plan after 5 or 6 weeks just like all the other times we tried in the past. Seems we would lose just a few pounds, stall out, get frustrated and quit. Then the pounds always came back along with a couple extra pounds. It's a very common cycle people get trapped in. We NEED to be THINKING RIGHT during the rough spots, especially as we are developing new habits, or we just end up feeling hopeless and give up. If we aren't in control of our own thoughts, how do we hope to be in control of the natural impulse to eat sugary salty fatty foods? If we leave our brains to run on auto-pilot we will only get the same results we got before because we just blindly follow the self-defeating thoughts we dont even realize are controlling our actions.

The middle section of the book explains some techniques from Asia that we have not even tried. The first and last sections of the book was so very helpful we didn't feel a need to try them.

If you are ready to change your shape, first change your mind by reading this book!!! DO the simple mental exercises in it and you will notice your behaviour change in just a couple days! (I NEVER would have believed that until I actually tried it!) Secondly, find a good book about "clean eating". I personally believe eating the natural foods God created for us to eat are far superior to the fake processed stuff food manufactures produce for the purpose of making a profit. Forget the "Special K" breakfast, dont consider a granola bar as a snack. Educate yourself on the multitudes of beneifts you will get in real food. You may have heard it said that your taste buds will change, you wil develop a taste for healthy natural foods and eventually come to prefer them. That after being off processed junk and then indulging in a sugary treat your stomach will rebell. There was a time I just didnt really beleive that. I was rasied on Kool-Aid, Coco Puffs, Hamburger Helper. But IT IS TRUE that you will prefer the good stuff. Give it a few months, you will be SO GLAD you did! Adn its not just about losing weight. Three months later my skin was clear for the first time in my life. And I feel so much better. Not only that, you feel better on the inside when YOU control what you eat, when cravings for junk gradually leave you, when you feel in charge of what you eat instead of food being in charge of you.

And surprise!!! The very simple techniques in this book can be applied to any area of your life! I recommend this book to all my personal training clients because it really made that much of a difference for my husband and I.
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on October 4, 2009
This book is not your typical weight loss book. It doesn't talk about what you can and can't eat, or how much you should exercise, etc., but rather the book deals with the reasons WHY we overeat, and how to manage them.

If you're looking for a "Get Thin Quick" book, this is not it. But if you're looking for a real solution to lasting weight loss and life-long weight management, then this book can help.

Note: The book incorporates the practices of NLP (Neuro-linguistic programming-1), and EFT (Emotional Freedom Techniques-2) so if you're not into those, you will want to read with an open mind.

1. NLP: "a model of interpersonal communication chiefly concerned with the relationship between successful patterns of behaviour and the subjective experiences (esp. patterns of thought) underlying them" and "a system of alternative therapy based on this which seeks to educate people in self-awareness and effective communication, and to change their patterns of mental and emotional behaviour"1)
[...]
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on April 21, 2010
I got this book last summer, looked at it briefly, and put it on the nightstand. In September, I began to read it in earnest. I actually did the exercises outlined and I still read my 'Blueprint for Success' several times a week. It been eight months now and my life is different. I have changed the way I eat and the way I think about food. I didn't have a ton of weight to lose but 15 pounds is PLENTY, believe me. My thinking changed gradually, I am not struggling with my food choices, my health has improved and I feel really good. I'm kind of amazed that this approach is actually working for me -- I have a long history of false starts with weight loss and healthy eating... This is a five star book!
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on January 13, 2012
Thank you Bill Cashell for this wonderful book!!!

It may sound corny, but this book changed my life! Definetely. For years I've tried to do something about my weight, but I kept on failing. And it made me desperate and frustrated. I own each and every book by Geneen Roth and I love what she writes abut eating disorders and weight. And I even had a 2 year therapy. But it never worked for me, maybe for a week, but not longer. In the very end whenever I was frustrated or badly stressed or sad I ended up with my hand in the M & M bowl or went to a bakery. And then I kept on bingeing for days till I managed to eat normally again. So my weight crept up and up which made me even more depressed and sad.

Dont get me wrong. Bill's book is hard work, this is not easy. First thing in the morning I do my affirmations in order to have a positive outlook on my day. And in the evening I do some of the exercises he recommends such as EFT or a self-hypnosis. But the effects are truly incredible for me. For the very first time in my life I am truly not interested in donuts, cake or other junk food, I even find all that junk disgusting. And I love(!)vegetables, I crave fruits, I want wholesome foods that make me trim and keep me healthy.

And the effects are visible. I am losing weight without effort and without being hungry. I just say NO to junk food. And I my tight pants are not tight anymore but fit loosely. But most of all, I feel good about myself and have an optimistic outlook on my life.

THANK YOU SO MUCH BILL! YOU REALLY SAVED ME. PLEASE KEEP UP THE GOOD WORK!
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on January 1, 2010
"The mind is everything. What you think you become." (Hindu Prince Gautama Siddharta, the founder of Buddhism, 563-483 B.C.) Bill took this eternal truth and applied it to one of the most challenging issues in so many lives. Reading this book allowed me to face and overcome my biggest obstacle - me. If you are ready to succeed this is the book for you!
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on May 18, 2012
No matter what your issue, this book is a must-read. It has helped me turn my life around in just 9 days, and I'm only 33% of the way through reading it. You have to do the exercises and not just read the book though. I've tried to cut candy, soda, bread, and pasta out of my diet in the past, but thanks to this book, the changes are sticking, and with little to no effort. The problem with dieting without changing the underlying causes for the behavior - whether it be eating candy when you're stressed out, or being afraid of wasting food and then eating it instead of throwing it away, or whatever it is - is that you're forcing yourself to do something you don't want to do. This book taught me to not want processed food in a very genuine, deep way. Like I sincerely do not want these things, and I feel hopeful and happy about it. I don't feel deprived and stressed out. I have recommended this book to all my family and friends, because it can also be applied to other problems in life. The best way to describe how I feel is: refreshed, rejuvenated, and my hope is restored. I'm a much happier person than I was 9 days ago, and feel so thankful to have stumbled upon this amazing book. It's changed my life.
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on November 24, 2009
The Emotional Diet: How to Love Your Life More and Food Less. That subtitle says it all. And that is precisely what Bill Cashell will teach you in the pages of this book!

Masterfully presented, Bill presents this life style change method in a way which is easy to understand and natural to relate to.

His advice on the psychology behind your choices is excellent. And the no nonsense, easy-to-follow-through-on advice for choosing food is essential if you are going to loose weight and keep it off.

Excluding the EFT (I hadn't discovered it yet) this is the exact logic and reasoning I used to shed over 80 lbs. more than a decade ago (and keep it off since!).

If making a lifestyle change and being a healthier, happier person is your goal, buy this book now. Enjoy the day!
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on January 22, 2011
The method used by Bill Cashell is fantastic, a really different method on dieting.
As soon as I've started reading the book and after I saw the film at their site, at that exact moment, it was late in the night, and I was craving to eat bread, which definitely is not a good thing if you are on a diet.

Then I've tried the method explained in the film and surprisingly my craving vanished (temporarily I know, but I can redo it anytime and for a lot of different problems). Fantastic!

But the book is not only that. Bill Cashell uses Neuro-linguistic programming (NLP), self hypnosis and so on to help you brake the relationship established long ago in your life between food and your thoughts which has been leading you to compensate your stresses and other negative emotions through food. The book also mentions at the end of each chapter the name of the site where you can find a review of the material you've just learned, as well as precious handouts that will be part of your development, and you should fill them up.

You can get those handouts at their "Emotional Diet" site, where they also provide films and a link to the EFT (Emotional Freedom Techniques), which this book is part of. There, you can obtain an incredible number of informations that will help you work on your personal development. But believe me YOU NEED TO BUY THE BOOK since those informations alone will not be sufficient for your development, unless you have the book at the same time.

This book do not teach a new diet but a way to become a better being and as a consequence your waist will end up being reduced, and simultaneously your body will be trimmed from the unnecessary fat, slowly and steadily, not as magic but as a consequence of the fact that you start to love yourself.

The only thing Bill Cashell requires, is hard work. He does not give you a pill that will help change your body immediately after you swallow it. This method requires you work every day and trust me, if you do not intend to be committed to the method he teaches, don't buy this book. It will be a waste of money.

However (this is why I gave 4 stars), unfortunately there is not a link on the chapters of the table of contents. Alternatively, the only way to do that, is by using the "GoTo" option or by browsing the book sequentially, both methods, in this case, very inconvenient by any means.

I hope Amazon, soon, provides an updated version with this problem solved.
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on June 17, 2012
There is only one reason I did not give this 5 Stars and that is only because I have not finished the book but I am already getting so much out of it. I have been home for 3 days reading the book and doing the exercises and for once I am taking my time and thinking about what I am writing.
I started with the first page and I am reading every word and that is a lot for me because I have adult ADD and I normally just want to get through the book or at the very least jump around the book to the parts that seem interesting but with this one I am interested in everything he has to say.
Some of the books I have read about emotional eating the authors get so concerned with being kind and sensitive with our emotions they get a bit boring. I was not a fat child nor was I ever traumatized I simply made the mistake of not paying attention and allowed food to become my consoler because I did not have a good support system plus I am a very private person and I chose to keep my feelings to myself so I eat when I get fearful,angry or lonely. I have been in counseling for almost 3 years and although she helps alot her big answer was to go to OA and OA has helped me but I got a lot more out of the first 2 chapers of this book then all the meetings I went to, I have never had a sponser so maybe that was what was missing but I didn't take it further because it simply didn't feel right but this book does.
There is also a web site that is a companion to the book. There are some blogs but the last one I believe was posted in October 2010 but there are also some very informative links as well as videos and audios too.
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