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Brenner, a former Washington Post financial reporter, tells the stories of how Forrest Mars Sr. and Milton S. Hershey turned their two companies from small mom-and-pop operations into international forces over the last century. While they may have started small, their products--Mars's Snickers and M&M's and Hershey's milk-chocolate bars and Kisses--are ubiquitous. Hershey was a benevolent philanthropist who spent hundreds of millions to create a town and orphanage to fulfill his altruistic dreams. Mars was a short-tempered perfectionist who yelled at anyone who failed to meet his standards. "What made Forrest's blood rush was the thrill of mastering new opportunities and taming uncharted worlds," the author writes. "Like Milton Hershey, he was driven by his visions; but where Milton Hershey saw utopia, Forrest Mars saw conquest." Nine years in the making, The Emperors of Chocolate is a satisfying read about the two titans of the chocolate world and how they capitalized on our love of sweets. --Dan Ring --This text refers to an out of print or unavailable edition of this title.
Sweet book . Who would ever give these giants of chocolate a second thought? Full of surprises.Published 3 months ago by bruce cohen
Incredible book. Well written and so enlightening. Don't buy Mars bars, buy Hershey's! I once read the story of Hershey's chocolate in the Smithsonian magazine. Read morePublished 3 months ago by sue
Not really an even handed comparison of the two empires but still well written and engaging. Forrest Mars was predictable as an unchecked Capitalist of the early 20th Century. Read morePublished 4 months ago by Dolph Ramey
you would think and see about chocolate differently. did it for english class in collegePublished 12 months ago by hotcupofT
This was a great work of business history. It profiles some of the leading proponents of building the Hershey and Mars corporation and details how their companies became so... Read morePublished 14 months ago by Doug
I am really enjoying this book, although it is quite different then what I expected. It is very interesting and brings back lots of good memories of chocolate!Published 19 months ago by V. L. Becker
After a trip to Hershey PA, and a very enjoyable Trolley Tour with our Tour Guide recommending this book, I ordered it as soon as I got home! Read morePublished on October 16, 2013 by Vicki M. Price