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The End of Business As Usual: Rewire the Way You Work to Succeed in the Consumer Revolution Hardcover – October 18, 2011

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The End of Business As Usual: Rewire the Way You Work to Succeed in the Consumer Revolution + What's the Future of Business: Changing the Way Businesses Create Experiences + Engage!: The Complete Guide for Brands and Businesses to Build, Cultivate, and Measure Success in the New Web
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Product Details

  • Hardcover: 320 pages
  • Publisher: Wiley; 1 edition (October 18, 2011)
  • Language: English
  • ISBN-10: 1118077555
  • ISBN-13: 978-1118077559
  • Product Dimensions: 6.4 x 1.1 x 9.3 inches
  • Shipping Weight: 1 pounds (View shipping rates and policies)
  • Average Customer Review: 4.6 out of 5 stars  See all reviews (48 customer reviews)
  • Amazon Best Sellers Rank: #117,184 in Books (See Top 100 in Books)

Editorial Reviews Review

Hugh MacLeod Celebrates The End of Business as Usual in a Cartoon

Hugh MacLeod is an artist, cartoonist, and Web 2.0 pundit whose blog,, has two million unique monthly visitors. His first book, Ignore Everybody, was an Amazon Top Ten Business Book of the Year and a Wall Street Journal bestseller. Check out his cartoon to celebrate The End of Business as Usual:

Amazon Exclusive: Guest Review by Tony Hsieh

Tony Hsieh
Tony Hsieh is the New York Times best-selling author of Delivering Happiness and CEO of, Inc.

This book covers an important concept for businesses everywhere. The future of business isn't just about the latest technology, it's about market disruption and how an organization recognizes and adapts to new opportunities. Without adaptation, businesses will fall to "digital Darwinism", as Brian says.

Consumer behavior is changing and, as Brian observes, we are witnessing the rise of a more connected and informed customer. At Zappos, one of our core values is "Embrace and Drive Change." According to Brian, to reach and ultimately earn the attention of this new connected consumer, businesses have to establish a culture of change and innovation. And, to succeed in the long-term, businesses will also have to empower employees and rally them to champion the transformation. The future of business comes down to co-creation and the ability to learn from internal and external stakeholders to have any hope of one day leading them.

At Zappos, we realized over time the importance of culture and service. We built the entire company around our employees and customers. If employees weren't happy, they would not make customers happy. If customers weren't happy, we wouldn't be where we are today. We believe that if we get the culture right, then most of the other stuff, like delivering great service, or building a long-term enduring brand will just happen naturally on its own. Delivering happiness supported by a culture of service became our vision.

With The End of Business as Usual, Brian makes the point that you can't succeed if you lose sight of the existing customers; a balanced approach is necessary. But he does introduce us to who these new customers are, how they find and share information, how they make decisions, and how they do and do not support businesses and why. He looks beyond the Millennial to show how new consumerism is demographic agnostic and as a result, opens our eyes to new possibilities.

This book can help you if you want to have a business that is able to adapt to an ever-changing business landscape. Through experience, research, and examples, he introduces a blueprint for an adaptive business and inspires readers to think beyond business as usual. The entire book is a call for any business to compete for the future through relevance. As Brian asks, without creating remarkable customer experiences through products, service, and engagement, what is it that your customer will share within their connected networks? According to the book, it's time to adapt or die.


'An accessible insight into the way new consumers behave, what you can learn from them and how to communicate with them'. (Director, December 2011) 'An inspirational book to help you to see how you have to review your whole approach towards connected consumers.' ( Financial Adviser, 23rd February 2012)

More About the Author

Brian Solis is principal at Altimeter Group, a research-based business advisory firm in San Francisco. Solis is globally recognized as one of the most prominent thought leaders and published authors in new media. A digital analyst, sociologist, and futurist, Solis has studied and influenced the effects of emerging media on business, marketing, publishing, and culture. His new book, The End Of Business As Usual, looks at the changing consumer landscape, it's impact on business & what companies can do to adapt & lead. Solis' previous book, Engage, is regarded as the industry reference guide to build and measure success in the social web. is one the world's most read and linked to business and marketing blogs in the world.

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Customer Reviews

Every business owner needs to read this book, whether you are using social media or not.
Gwendolyn Woltz
I enjoyed the notion of Digital Darwinism, which is what happens when technology changes faster than business can keep up.
Mr. Adam C. Franklin
It's the second book I've read from Brian Solis (Engaged) and it surpassed my expectations by far.

Most Helpful Customer Reviews

13 of 14 people found the following review helpful By Monkey VINE VOICE on October 28, 2011
Format: Hardcover Verified Purchase
It is fairly unusual for me to take a week to read a book, but the new book by Brian Solis is one of those books you need to take nice and slow to get all the nuances in it. I think personally that this is Brian Solis at his best, this is him at his peak performance, and as his skill as a writer. The book is that good, with very good stories and homilies to help sink home what he is saying. In many ways social media has transformed us all into highly connected people, with quality online relationships, and new ways of getting information into the hands of consumers.

I like the way that people are broken out into various types, from passive people who consume but take no action, to spammers, observers, trolls, and the perpetually whiny that live with us every day. The internet is a macrocosm of who we are as a society. If anything we are building the very first universal global society with its own culture, standards and morality. Everyone is invited in, people, companies, government, military, and the occasional passerby. Brian captures that in all its detail, with guide posts and road maps to how these work, and how these fail. The birth of the first global society tied together in all its functions and all its glory is going to be an interesting birth, and we are fortunate enough to be here at this time, helping, hindering, and changing to accommodate the growth and formation of that society.

There are so many things that stand out about this book from my own personal observation of the classroom and my students, to the interactions I see at large gatherings of people that this book was easy enough to bring home and make comparisons to my own real and online life.
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12 of 15 people found the following review helpful By Jeremy Simon on October 10, 2011
Format: Hardcover
This book is forward-thinking and full of helpful charts, infographs, and bullet points. Brian is at his best when he takes complex theories and breaks them down in a way that any executive or client can understand. The book touches on all of the current trends but also looks to the future of social commerce and what it means to own, operate, and market a business in the social consumer society. I highly recommend this book to any marketer looking to guide clients towards the future or for any executives looking to get a jump start on the competition.
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Format: Hardcover Verified Purchase
Having just begun my Masters in Integrated Marketing at New York University, I decided to purchase this book to complement my existing coursework in the program. Businesses are constantly evolving, and the ones that are long lived are those that are sensitive to their environment, as they managed to react in a timely fashion and respond to the conditions of society around them. How do companies respond to social media, the mobile web and new media all around us in this digital era? How do C Level Executives incorporate social media into their organization?

This is what Brian Solis does best throughout his book. He breaks down the most complex concepts to the simplest ideas for you to understand. Brian takes you through a journey on how the internet in the digital age has changed the culture of consumerism and the way information is processed and exchanged. As Brian says in one of his chapters, "Brands Are No Longer Created, They're Co-Created". The entire world is now on Facebook, Twitter, Youtube, Blogs etc. and it's about time companies understand the significant change of behavior and use these findings to their advantage. In this book, Brian helps us to understand the behavior patterns that are emerging from the new generation of consumers and where the social and mobile web is headed.

This book took me some time to read and digest due to its rich and detailed content. However the real life stories and current business examples (Zappos, Virgin America, Starbucks. etc) makes the time spent on the book even more worth while as they are relevant and forward thinking.
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2 of 2 people found the following review helpful By chris redlitz on September 8, 2012
Format: Hardcover
Brian provides tremendous insights into many aspects of business and social media, and how the world has changed with the advent of a new social connection with each other and with brands. These insights have provided a great platform for a program that we run in San Quentin prison called The Last Mile. The program focuses on how the world has changed from a technology and communication perspective since the men were incarcerated, and teaches them business fundamentals that they use to develop a business plan of their own. Once they build the plan, they present their ideas during a demo day inside San Quentin, and each plan must include a technology component. The program has been a resounding success, and we attribute some of the success to "The End of Business as Unusual", providing the men with a fundamental understanding of social, communication and the new paradigm of business interaction. The program will been offered in other correctional facilities soon, and Brian's insights will become mantras for more men who aspire to become successful, contributing members of society in the future. Thanks Brian.
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