Every business owner needs to read this book, whether you are using social media or not.
I enjoyed the notion of Digital Darwinism, which is what happens when technology changes faster than business can keep up.
It's the second book I've read from Brian Solis (Engaged) and it surpassed my expectations by far.
A must-read for anyone trying to wade through all of the hype and snakeoil surrounding social media marketing.Published 6 months ago by John S
This book should be on the book shelf of everybody who has the slightest interest in e-business in 2014Published 7 months ago by Jonas Frank
The overwhelmingly positive reviews prompted me to purchase this book by Brian Solis. And it is very well written and is thought provoking in the context of social media and the... Read morePublished 21 months ago by DavidS
This is a very well written book on new dynamics of internet/social media users. The ever connected user live in a new information paradigm and this book does a very good job of... Read morePublished on March 15, 2013 by Dan Mares
A must read for any company to understand the impact of social media on how purchase decisions are being made.Published on March 14, 2013 by Navy Vet
Business and social media from a sociological viewpoint. i've learned so much about socialization on social media and how to apply it to the current Internet world. Read morePublished on January 21, 2013 by Patricia Bemis
I have come to have a great deal of respect for Brian Solis. His two books, Engage and The End of Business As Usual, have provided unmatched insights on the fast-paced... Read morePublished on October 12, 2012 by @benasmith