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The End of Fundraising: Raise More Money by Selling Your Impact [Kindle Edition]

Jason Saul
4.3 out of 5 stars  See all reviews (11 customer reviews)

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Book Description

Why does it cost nonprofits on average $20 to raise $100, while it costs companies only $4?

Simply put: Nonprofits have no leverage. No one has to make a donation. And since most donors have no direct stake in the organizations they support, they make donations out of the goodness of their hearts. If donors feel like writing a check, they will. If they don't, they won't.

The End of Fundraising turns fundraising on its head, teaching nonprofits how to stop begging for charity and start selling impact.

For the first time, nonprofits have economic power. We live in a new era where consumers, businesses, investors, employees, and service providers attach real economic value to social outcomes. An era where yesterday's "feel good" issues—education, the environment, health care, the arts, and animal rights—now have direct economic consequences and opportunities. Nonprofits now have leverage. To use this leverage, nonprofits must learn how to "sell" their impact to a new set of stakeholders.

Using his fifteen years of experience advising the world's leading nonprofits, foundations, and corporations, Jason Saul reveals the formula for how nonprofits transcend the paradigm of charitable fundraising and reach true financial sustainability. Specifically, this groundbreaking book offers nonprofit professionals a guide to

  • Understand the role of social change in our economy
  • Capture and communicate impact in simple, compelling terms
  • Identify the new market stakeholders that value nonprofit outcomes
  • Create powerful value propositions to increase leverage
  • Improve the success of a nonprofit's pitches to funders

The End of Fundraising includes the tools needed to effectively frame, market, and sell a nonprofit organization's impact, and contains step-by-step guidance for creating dynamic new opportunities with a variety of funders.



Editorial Reviews

From the Inside Flap

Why does it cost nonprofits on average $20 to raise $100, while it costs companies only $4?

Simply put: Nonprofits have no leverage. No one has to make a donation. And since most donors have no direct stake in the organizations they support, they make donations out of the goodness of their hearts. If donors feel like writing a check, they will. If they don't, they won't.

The End of Fundraising turns fundraising on its head, teaching nonprofits how to stop begging for charity and start selling impact.

For the first time, nonprofits have economic power. We live in a new era where consumers, businesses, investors, employees, and service providers attach real economic value to social outcomes. An era where yesterday's "feel good" issues—education, the environment, health care, the arts, and animal rights—now have direct economic consequences and opportunities. Nonprofits now have leverage. To use this leverage, nonprofits must learn how to "sell" their impact to a new set of stakeholders.

Using his fifteen years of experience advising the world's leading nonprofits, foundations, and corporations, Jason Saul reveals the formula for how nonprofits transcend the paradigm of charitable fundraising and reach true financial sustainability. Specifically, this groundbreaking book offers nonprofit professionals a guide to

  • Understand the role of social change in our economy

  • Capture and communicate impact in simple, compelling terms

  • Identify the new market stakeholders that value nonprofit outcomes

  • Create powerful value propositions to increase leverage

  • Improve the success of a nonprofit's pitches to funders

The End of Fundraising includes the tools needed to effectively frame, market, and sell a nonprofit organization's impact, and contains step-by-step guidance for creating dynamic new opportunities with a variety of funders.

From the Back Cover

Praise for The End of Fundraising

"Jason Saul reinvents fundraising for the twenty-first century. This book gives fundraisers a new set of tools to create real leverage in their work and tap into a totally new source of funding. It should be recommended reading for all development professionals."
—Rhonda Starr, vice president, Education and Training, Association of Fundraising Professionals (AFP)

"I don't want anyone else to read this book—this is the secret to fundraising that everyone wants to know, and I'm buying up every copy!"
—Darrell Hammond, CEO, Kaboom!

"Extremely thought-provoking and well written. Saul offers nonprofits a new language and set of tools for bringing about a more rational allocation of resources. It's something the sector has long been waiting for."
—Jim Williams, president and CEO, Easter Seals

"Saul's book holds great promise for the nonprofit world at a time of shifting dynamics in funding. Large and small organizations have a chance to evaluate fundraising from a different vantage point, opening a new world and a new way to connect with donors."
—Wendy Duboe, COO, United Way of Metropolitan Chicago

"In 25 years working in the social sector, this is the first time all of the knowledge I've gleaned has been captured in one place. This book will really help people!"
—Lisa Nitze, president and CEO, Social Enterprise Alliance

"The End of Fundraising is a must-read for every nonprofit leader. Providing tangible tools to measure and communicate impact, and innovative strategies to engage stakeholders, this book is an indispensable guide to navigating and thriving in today's changing economic landscape."
—Marc Kielburger, cofounder, Free The Children

"The End of Fundraising offers much needed help for nonprofit leaders to re-conceptualize how they think about resources. They finally get good advice on how to make the case for value as the basis for support."
—Christine W. Letts, senior associate dean, Executive Education, Rita E. Hauser Senior Lecturer in the Practice of Philanthropy and Nonprofit Leadership


Product Details

  • File Size: 864 KB
  • Print Length: 245 pages
  • Page Numbers Source ISBN: 0470597070
  • Publisher: Jossey-Bass; 1 edition (February 2, 2011)
  • Sold by: Amazon Digital Services, Inc.
  • Language: English
  • ASIN: B004NSW990
  • Text-to-Speech: Enabled
  • X-Ray:
  • Word Wise: Not Enabled
  • Lending: Enabled
  • Amazon Best Sellers Rank: #455,352 Paid in Kindle Store (See Top 100 Paid in Kindle Store)
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Customer Reviews

Most Helpful Customer Reviews
8 of 8 people found the following review helpful
Format:Hardcover|Verified Purchase
This book is about a new paradigm shift for charities and their strategies.
It will indeed help you think about a greater impact and how you can help business be a part of your purpose and give them economic value added at the same time.

Our charity cannedwater4kids.org has already used these concepts in a very useful and positive way.

We are working with the University of Wisconsin - Milwaukee Engineers without Borders on some very big impact projects.

Lots of takeaways and deliverables from this book.
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4 of 4 people found the following review helpful
Format:Hardcover
Saul's book and his seminars have really opened up a new dialogue in our state about corporate-nonprofit partnership and the potential in this new era. Shifting from "asking for donations" to "selling impact" is definitely the new path for sustainability in the nonprofit sector. The strategies he offers for leveraging potential many nonprofit don't realize they have are inspiring and lead the way to a stronger future for many organizations.

--Mary Ellen Jackson, Executive Director of the NH Center for Nonprofits
(Host of several sell-out seminar with Jason Saul)
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1 of 1 people found the following review helpful
2.0 out of 5 stars More of a premise than a how-to March 5, 2014
Format:Hardcover|Verified Purchase
Saul has an idea for a whole new approach to nonprofit fundraising, but not a lot to offer in the way of proven experience.
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5.0 out of 5 stars End of Fubdraisibg July 16, 2013
Format:Hardcover|Verified Purchase
Well written, concise and to the point. Gives step by step in instructions on how to measure your organisation's impact. Lots of case studies and examples to aid comprehension and learning.
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4.0 out of 5 stars Very Good November 8, 2014
By Matthew
Format:Hardcover
This is practically a must read and offers a unique strategy to fundraising.
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1 of 2 people found the following review helpful
5.0 out of 5 stars Best book ever! August 18, 2012
By Jean
Format:Hardcover|Verified Purchase
I read this book in 2 days because I was so excited by the content and wanted to share the information as soon as possible with my board of directors. We are currently in the strategic planning phase for our non-profit and will implement many of the practical suggestions offered in this "must read" book for non-profits. It will completely change the way you think about donors and fundraising.
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