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The End of the Line: Romney vs. Obama: the 34 days that decided the election: Playbook 2012 (POLITICO Inside Election 2012) (Kindle Single) [Kindle Edition]

Glenn Thrush , Jonathan Martin
3.9 out of 5 stars  See all reviews (191 customer reviews)

Kindle Price: $2.99
Sold by: Random House LLC

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Book Description

The fourth and final eBook in POLITICO’s Playbook 2012 series once again provides an unprecedented minute-by-minute account of the race for the presidency. The End of the Line follows President Barack Obama and Republican challenger Mitt Romney as their campaign teams go all-in to win in the critical final weeks of the 2012 election.
From Mitt Romney’s “47 percent” video to Clint Eastwood’s speech to an empty chair, the 2012 presidential campaign did not lack for memorable moments. In The End of the Line, POLITICO senior White House reporter Glenn Thrush and senior political reporter Jonathan Martin chronicle every hairpin turn in a race that defied the predictions of pundits and prognosticators.
While some political observers considered Barack Obama’s reelection far from a sure thing, the president and his team remained resolute in their belief that they would prevail. In Boston, Mitt Romney’s advisers were just as confident that their man was headed for a smashing victory. In the end, only one of those views would be validated by events. The outcome of this election was never foreordained, however, and would ultimately be determined by two candidates, three debates, and a thousand small but critical strategic decisions.
With an eye toward writing a “first draft of history,” Thrush and Martin report on the intense internal debates over ad strategy that defined the parameters of the fall campaign—including a crucial late-May decision by the Obama campaign that may have tipped the scales in the president’s favor. They provide a behind-the-scenes look at the candidates’ debate preparation sessions, and they reveal why Romney’s campaign was so confident they were going to win.
The action climaxes on election night, as the opposing camps huddle nervously in their hotel suites to await the verdict of the voters. The End of the Line reveals for the first time what the Obama brain trust really thought about the agonizingly long wait for Romney’s official concession—and what happened after Obama put the telephone to his ear and heard the words “Hello, Mr. President, it’s Mitt Romney.”
No one could have predicted all the twists and turns of the 2012 election—and no one was better equipped to chronicle them than the POLITICO team. The End of the Line is frontline campaign reporting at its finest, meticulously reported and compulsively readable.

Product Details

  • File Size: 1717 KB
  • Print Length: 78 pages
  • Publisher: Random House (December 17, 2012)
  • Sold by: Random House LLC
  • Language: English
  • Text-to-Speech: Enabled
  • X-Ray:
  • Word Wise: Not Enabled
  • Lending: Not Enabled
  • Amazon Best Sellers Rank: #267,202 Paid in Kindle Store (See Top 100 Paid in Kindle Store)
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Customer Reviews

3.9 out of 5 stars
3.9 out of 5 stars
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Most Helpful Customer Reviews
60 of 69 people found the following review helpful
2.0 out of 5 stars Disappointing December 18, 2012
Format:Kindle Edition|Verified Purchase
Very disappointing. I read the first three books and was dying to read this book but after finishing the book I was very disappointed. Why? Several reasons.

First it lacks the details of election day happenings. I believe that Romney team was very confident about the outcome until late in the night. There is no information about what was going on in the entire day.

There is no detailed reporting about how exactly Obama team managed to get the turn out they did. This is very crucial, because nobody believed that Obama base would turn out in huge numbers.

There is no information about the famous Karl Rove drama that unfolded on Fox News.

There is absolutely no personal stories of how election result affected Romney and his family especially his wife, who played bigger role in the campaign.

There is no reporting about Congressional Republicans about their reactions on election results.

There is no reporting of election day from battleground states.

No reporting on how Obama managed to win Florida.

Very disappointing. Looks like hurriedly written to meet the deadline.

Added on: 1-17-2013. I watched Game Change Movie a couple of days ago. THIS IS NO GAME CHANGE! Far inferior to that if you are still lingering in Game Change. I also wnatd to add that the book does not report about what happened when 47% video came out. Romney folks must have been extremely edgy and disappointed! On top of it if you remember first Romney was not at all retracting his statement, so what was the advice he received on that proposition and from whom?, and how did he change his tune later on to say he was for 100%? What were inside debates? No reporting. I was also disappointment of Romney supporters e.g. the likes of EX NH Governor Sununu and such. These folks were very vocal.
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17 of 19 people found the following review helpful
Format:Kindle Edition|Verified Purchase
In the epilogue of this e-book the authors describe their effort as a form of immediate long journalism that seeks to add some of the depth of a book format. It is a good description of this book.

POLITICO writes good political journalism. You will find many interesting anecdotes, quotes, and observations about how the Obama and Romney campaigns conducted themselves in the closing months of their presidential campaigns in 2012.

The Democrats were clearly waging a more focused, more ground worthy professional game based on the 2004 and the 2008 presidential campaigns. The Republicans were using models they had developed to extrapolate a map more from 2008 and the Republican off-year election success in 2010.

The Romney campaign was oddly professionalized to the point of overall ineffectiveness: too much money and time was sunk into GOP establishment type pollsters, advertisers and get-out-the-vote operations focused almost exclusively on Republican base voters.

The Obama campaign was run much more intelligently and more efficiently using data mining techniques garnered from a Google CEO and implemented relentlessly by numerous in-state Obama offices and a laser focused direct contact force of volunteers who telephoned, knocked on doors, followed up with groups and individuals on social media, and even drove voters to voting booths and provided encouragement and coffee to people stuck in voting lines.

My favorite anecdote involves former press secretary Robert Gibbs trying to pick up President Obama's spirits after his first awful performance in his presidential debate with Romney on October 3 in Denver.
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18 of 23 people found the following review helpful
4.0 out of 5 stars What Romney Lacked in Style He Made up in Denial December 19, 2012
Format:Kindle Edition|Verified Purchase
Yes, I know that's not original.

"The End of the Line" is the fourth and last E-book on the 2012 campaign from Politico. Authors Glenn Thrush and Jonathan Martin bring us through the dramatic conclusion of the campaign: the two conventions, preps for and results of the four debates, the desperate last-gasp ads, and election night. I did not read Politico every single day but I did read it most of the workweek, so there was enough new material in here to hold my interest. And there were a lot of after-action inteviews (from both sides), so this mini-book -- which you can get through in two hours easily -- did have much material that will be new even for daily readers. Obama supporters will be sighing with relief; Romney backers will be gnashing their teeth. I especially enjoyed the authors' discussion of the Obama campaign's long game; just like in 2008, it was clear which campaign had analyzed the conditions correctly and acted accordingly.

I would have appreciated a bit more on election-night drama: how the vice gradually tightened, the Rove meltdown, the dirge-like atmosphere on Fox, etc. There is good reporting on the atmosphere inside the Obama camp as they waited, interminably, for Romney to concede. So election-night drama is not totally missing. But this is an E-book single, not an exhaustive history of the campaign, so something had to give.

Bottom line: Worth the price. Even hard-core politicos will find something to think about here.
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10 of 12 people found the following review helpful
4.0 out of 5 stars Interesting for junkies December 19, 2012
By Wilson
Format:Kindle Edition|Verified Purchase
As a political junkie, I liked this book, and it was a great value at this price point. You really get the sense of what it feels like to be inside a campaign with the daily ebbs and flows. My one criticism is that the authors need to realize they are not teenagers. While certain phrases might be acceptable as part of casual speech or a quotation, calling something an "epic fail" or describing a person as being "chill" is not really appropriate for a serious text.
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Most Recent Customer Reviews
3.0 out of 5 stars Three Stars
Published 4 months ago by Larry in Durango
5.0 out of 5 stars riveting
Reads like a novel which as a political junkie I love. I would definitely recommend this book to those who enjoy politics behind the scenes.
Published 6 months ago by OGO
5.0 out of 5 stars So glad Pres. Obama was re-elected
So glad Pres.Obama was re-elected.
Published 9 months ago by Maria Victoria Cinquemani
4.0 out of 5 stars Quick read, not bad!
Overall, I enjoyed this little book. It was not as comprehensive as "Double Down" but it covered the same major points. Worth it!
Published 16 months ago by Brendan Morse
5.0 out of 5 stars Good Follow Up... the Why Romney Lost book from Mark Allen. Romney pretty much blew any chance at gaining the White House and this cements the outcome.
Published 16 months ago by Jeff D
3.0 out of 5 stars Ok
It guve insite in shitty mittys mind and the crazyness in his deluded mind and why he was so odd
Published 19 months ago by David Voltz
4.0 out of 5 stars Wow. GOP=Delusion Central
I still can't get over the sheer magnitude of delusion & denial the Romney campaign displayed right up until the bitter end on the evening of November 6, 2012. Read more
Published 20 months ago by catbyte
5.0 out of 5 stars thriling tale
Page-tuning descriptiion of the final days of the z2012 electiion. My third time reading it and it's always with me on on iPad
Published 20 months ago by Katherine Murphy
5.0 out of 5 stars Worth it!
Great read, not a complex analysis, but an interesting picture about the atmosphere of the campaign with some smart opinions or observations by the authors about the flaws.
Published 21 months ago by TomSz
5.0 out of 5 stars an eye opening read
Finally got to read this book I have had around for a while. In his campaign against Romney, president Obama clearly showed how smart he is and when he wants to get something done,... Read more
Published 21 months ago by Skip55
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