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The End of the Line: Romney vs. Obama: the 34 days that decided the election: Playbook 2012 (POLITICO Inside Election 2012) (Kindle Single) Kindle Edition

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Length: 78 pages Enhanced Typesetting: Enabled
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Product Details

  • File Size: 2334 KB
  • Print Length: 78 pages
  • Publisher: Random House (December 17, 2012)
  • Publication Date: December 17, 2012
  • Sold by: Random House LLC
  • Language: English
  • Text-to-Speech: Enabled
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  • Word Wise: Not Enabled
  • Lending: Not Enabled
  • Enhanced Typesetting: Enabled
  • Amazon Best Sellers Rank: #268,445 Paid in Kindle Store (See Top 100 Paid in Kindle Store)
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Customer Reviews

Most Helpful Customer Reviews

60 of 69 people found the following review helpful By aniruddha marathe on December 18, 2012
Format: Kindle Edition Verified Purchase
Very disappointing. I read the first three books and was dying to read this book but after finishing the book I was very disappointed. Why? Several reasons.

First it lacks the details of election day happenings. I believe that Romney team was very confident about the outcome until late in the night. There is no information about what was going on in the entire day.

There is no detailed reporting about how exactly Obama team managed to get the turn out they did. This is very crucial, because nobody believed that Obama base would turn out in huge numbers.

There is no information about the famous Karl Rove drama that unfolded on Fox News.

There is absolutely no personal stories of how election result affected Romney and his family especially his wife, who played bigger role in the campaign.

There is no reporting about Congressional Republicans about their reactions on election results.

There is no reporting of election day from battleground states.

No reporting on how Obama managed to win Florida.

Very disappointing. Looks like hurriedly written to meet the deadline.

Added on: 1-17-2013. I watched Game Change Movie a couple of days ago. THIS IS NO GAME CHANGE! Far inferior to that if you are still lingering in Game Change. I also wnatd to add that the book does not report about what happened when 47% video came out. Romney folks must have been extremely edgy and disappointed! On top of it if you remember first Romney was not at all retracting his statement, so what was the advice he received on that proposition and from whom?, and how did he change his tune later on to say he was for 100%? What were inside debates? No reporting. I was also disappointment of Romney supporters e.g. the likes of EX NH Governor Sununu and such. These folks were very vocal.
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17 of 19 people found the following review helpful By MrBreeze9999 on December 19, 2012
Format: Kindle Edition Verified Purchase
In the epilogue of this e-book the authors describe their effort as a form of immediate long journalism that seeks to add some of the depth of a book format. It is a good description of this book.

POLITICO writes good political journalism. You will find many interesting anecdotes, quotes, and observations about how the Obama and Romney campaigns conducted themselves in the closing months of their presidential campaigns in 2012.

The Democrats were clearly waging a more focused, more ground worthy professional game based on the 2004 and the 2008 presidential campaigns. The Republicans were using models they had developed to extrapolate a map more from 2008 and the Republican off-year election success in 2010.

The Romney campaign was oddly professionalized to the point of overall ineffectiveness: too much money and time was sunk into GOP establishment type pollsters, advertisers and get-out-the-vote operations focused almost exclusively on Republican base voters.

The Obama campaign was run much more intelligently and more efficiently using data mining techniques garnered from a Google CEO and implemented relentlessly by numerous in-state Obama offices and a laser focused direct contact force of volunteers who telephoned, knocked on doors, followed up with groups and individuals on social media, and even drove voters to voting booths and provided encouragement and coffee to people stuck in voting lines.

My favorite anecdote involves former press secretary Robert Gibbs trying to pick up President Obama's spirits after his first awful performance in his presidential debate with Romney on October 3 in Denver.
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18 of 23 people found the following review helpful By Eclecticism on December 19, 2012
Format: Kindle Edition Verified Purchase
Yes, I know that's not original.

"The End of the Line" is the fourth and last E-book on the 2012 campaign from Politico. Authors Glenn Thrush and Jonathan Martin bring us through the dramatic conclusion of the campaign: the two conventions, preps for and results of the four debates, the desperate last-gasp ads, and election night. I did not read Politico every single day but I did read it most of the workweek, so there was enough new material in here to hold my interest. And there were a lot of after-action inteviews (from both sides), so this mini-book -- which you can get through in two hours easily -- did have much material that will be new even for daily readers. Obama supporters will be sighing with relief; Romney backers will be gnashing their teeth. I especially enjoyed the authors' discussion of the Obama campaign's long game; just like in 2008, it was clear which campaign had analyzed the conditions correctly and acted accordingly.

I would have appreciated a bit more on election-night drama: how the vice gradually tightened, the Rove meltdown, the dirge-like atmosphere on Fox, etc. There is good reporting on the atmosphere inside the Obama camp as they waited, interminably, for Romney to concede. So election-night drama is not totally missing. But this is an E-book single, not an exhaustive history of the campaign, so something had to give.

Bottom line: Worth the price. Even hard-core politicos will find something to think about here.
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10 of 12 people found the following review helpful By Wilson on December 19, 2012
Format: Kindle Edition Verified Purchase
As a political junkie, I liked this book, and it was a great value at this price point. You really get the sense of what it feels like to be inside a campaign with the daily ebbs and flows. My one criticism is that the authors need to realize they are not teenagers. While certain phrases might be acceptable as part of casual speech or a quotation, calling something an "epic fail" or describing a person as being "chill" is not really appropriate for a serious text.
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