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Conditioned hypereating is a biological challenge, not a character flaw, says Kessler, former FDA commissioner under presidents Bush and Clinton). Here Kessler (A Question of Intent) describes how, since the 1980s, the food industry, in collusion with the advertising industry, and lifestyle changes have short-circuited the body's self-regulating mechanisms, leaving many at the mercy of reward-driven eating. Through the evidence of research, personal stories (including candid accounts of his own struggles) and examinations of specific foods produced by giant food corporations and restaurant chains, Kessler explains how the desire to eat—as distinct from eating itself—is stimulated in the brain by an almost infinite variety of diabolical combinations of salt, fat and sugar. Although not everyone succumbs, more people of all ages are being set up for a lifetime of food obsession due to the ever-present availability of foods laden with salt, fat and sugar. A gentle though urgent plea for reform, Kessler's book provides a simple food rehab program to fight back against the industry's relentless quest for profits while an entire country of people gain weight and get sick. According to Kessler, persistence is all that is needed to make the perceptual shifts and find new sources of rewards to regain control. (May)
Copyright © Reed Business Information, a division of Reed Elsevier Inc. All rights reserved. --This text refers to the Hardcover edition.
Kessler surveys the world of modern industrial food production and distribution as reflected in both restaurants and grocery stores. To his chagrin, he finds that the system foists on the American public foods overloaded with fats, sugars, and salt. Each of these elements, consumed in excess, has been linked to serious long-term health problems. Kessler examines iconic foods such as Cinnabon and Big Macs, all of which have skilled marketing machines promoting consumption. Such nutritionally unbalanced foods propel people who already tend to eat more than mere physical need might otherwise warrant into uncontrolled behavior patterns of irrational eating. These persistent psychological and sensory stimuli lead to what Kessler terms “conditioned hypereating,” which he believes is a disease rather than a failure of willpower. There is hope, however. Kessler identifies the cues that lead to overeating and offers some simple, practical tools to help control one’s impulses. --Mark Knoblauch --This text refers to the Hardcover edition.See all Editorial Reviews
Dr. Kessler is a genius yet also very down to earth. His delivery is very detailed yet still easily understood. You will never look at food the same.Published 11 days ago by Mich
This book helped me understand why I tend to overeat and how to take steps to avoid the temptations to over consume.Published 11 days ago by Edmuncm
Outstanding and shocking book about how/why things are so bad.
The book is divided into several sections - primarily dealing with how humans deal with food as an addicting... Read more
Got this on CD. Loved it. VERY interesting to listen to. Reccomend it.Published 1 month ago by Shelly
The most important piece of information that I walk away from this book with is the cycle of cue – urge – reward – habit. Read morePublished 1 month ago by Mary Buckeyne
I have struggled with food all of my life. (55 yrs). I finally have the tools for a rational approach to tamp down the perpetual battle and be at peace with food and myself.Published 2 months ago by Angelika