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The Entrepreneur Mind: 100 Essential Beliefs, Characteristics, and Habits of Elite Entrepreneurs Paperback – January 22, 2013

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Editorial Reviews

Review

"This book is where every 'wannabe' entrepreneur should start...these potentially controversial mindsets ring true. Enjoy."
-Martin Zwilling, contributor, Forbes

"In our current time, it's essential to share any type of business knowledge that we attain, and Kevin Johnson is definitely playing a pivotal role in contributing to our entrepreneurship age."
-Vivian Giang, reporter, Business Insider

"Kevin has done a remarkable job synthesizing the key points about successful entrepreneurship. In valuable detail, he discusses his own enlightening experiences and those of well-known entrepreneurs to help readers get it right the first time. This book is an important resource for current and aspiring entrepreneurs."
-Eric Overby, Ph.D., assistant professor, Scheller College of Business, Georgia Institute of Technology

"In this commendable work, Kevin has emboldened a movement very dear to my heart: making entrepreneurship accessible and a viable option for millions of young people around the world."
-Scott Gerber, founder, Young Entrepreneur Council; author, Never Get a "Real" Job

"Kevin Johnson has written a phenomenal book that will inspire readers to become high-achieving entrepreneurs. Cleverly interweaving the lessons from his rich experience with those of business moguls who we all admire, Kevin exemplifies and articulates the great opportunity, fulfillment, and value that pursuing entrepreneurship brings. Well done."
-Andrew Young, former mayor of Atlanta, U.S. congressman, and U.S. ambassador to the United Nations

"Kevin stitches together actual life scenarios and outcomes that every entrepreneur needs to understand. This book doesn't live in the clouds like some others do. Real life for real business builders... read it!"
-Devon Wijesinghe, serial entrepreneur; chairman, Insightpool; director, Atlanta Technology Angels

"Kevin has just given us the next best how-to handbook on starting, building, and sustaining your own business. It is written with such clarity and with commonsense lessons that truly hit the mark, turning complex concepts into simple applications."
-Kent Matlock, CEO, Matlock Advertising and Public Relations

"The Entrepreneur Mind provides an easy-to-understand blueprint for success. It can be used by anyone wanting to make their dream a reality or aiming to take their business to the next level. In this book, Kevin gives key step-by-step principles for building a strong business foundation from idea to execution, and it is truly a must read for everyone ready to step out on faith to start their own enterprise."
-Samuel T. Jackson, founder, chairman, and CEO, Economic Empowerment Initiative Inc., and member, U.S. President's Advisory Council on Financial Capability

"Wow! Within minutes of reading this book, the business strategies and secrets that Kevin shared more than paid for the price. I highly recommend this book to entrepreneurial newbies, seasoned pros, and everybody in between. Buy it, use it, and watch your business grow!"
-Shaun King, founder, HopeMob

"Kevin's book is thought-provoking and insightful. Readers will be challenged on their own beliefs and characteristics regarding entrepreneurship. It is full of rich ideas on how to develop an entrepreneurial mindset and how to build a business the right way, avoiding the issues that have caused others to stumble."
-Christopher Hanks, director of Entrepreneurship Program, University of Georgia

About the Author

Kevin D. Johnson, president of Johnson Media Inc. and a serial entrepreneur, has several years of experience leading his multimillion-dollar marketing and communications company that now serves many of the most notable Fortune 100 businesses. As an innovative leader, he has appeared on ABC’s Good Morning America, CBS, Oprah Radio, and in The New York Times and The Wall Street Journal. Moreover, he has appeared on CNN frequently.

Before founding his company in 2000, he engineered web applications and produced computer software for leading companies. He was a software programmer for IBM and a webmaster for CNN Interactive. He also worked for Arthur Andersen Worldwide as a business consultant and software developer.

Hailing from Boston, Massachusetts, Kevin attended Morehouse College in Atlanta, Georgia, where he studied computer science as a NASA scholar and Spanish, graduating with honors. While in college, he started Johnson Media Inc., which in 2000 created one of the first online content management systems, called OmniPublisher. He later sold it to a publishing company, earning the distinction as a social media pioneer. Realizing the tremendous opportunity in applying Internet technologies to media and marketing, he decided to focus his business on this growing market.

Recently, Kevin was the director of economic gardening for the Technology Association of Georgia (TAG), one of the nation’s largest nonprofit trade organizations for technology. In this role, he was responsible for leading an innovative approach to economic development that focused on providing resources to high-tech businesses located in Georgia’s coastal region.

In his spare time, Kevin enjoys listening to salsa and jazz, playing piano in his Latin band, reading, golfing, traveling, and running half marathons. He is a member of the Apex Society, the Young Entrepreneur Council (YEC), and a former board member of the Atlanta Business League (ABL). He lives in Atlanta, Georgia, with his wife and son.
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Product Details

  • Paperback: 268 pages
  • Publisher: Johnson Media Inc. (January 22, 2013)
  • Language: English
  • ISBN-10: 0988479702
  • ISBN-13: 978-0988479708
  • Product Dimensions: 6 x 0.7 x 9 inches
  • Shipping Weight: 15.5 ounces (View shipping rates and policies)
  • Average Customer Review: 4.7 out of 5 stars  See all reviews (312 customer reviews)
  • Amazon Best Sellers Rank: #11,479 in Books (See Top 100 in Books)

Customer Reviews

Most Helpful Customer Reviews

125 of 136 people found the following review helpful By Maddox on July 2, 2013
Format: Paperback Verified Purchase
I have read hundreds, if not over one thousand business and self-help books; never seen an author so focused solely on himself and his accomplishments. I have read books by Trump where he is pompous, but one could easily argue Trump has fully earned it. I understand an author needs to build credibility with his/her audience, but an author must build credibility with facts and less about opinions. Directly comparing one of his college start-ups to Facebook, friends think I am a genius because I scored so high on the SAT, brilliant programmers like us, etc. Visited Harvard Business School, but just not for him, his time is just too valuable to waste on an MBA at Harvard. The self promotion was so great, it made it difficult to understand his points he was trying to convey. The author is convinced every business he ever started became best in class. I found the content to be informative and I liked how each chapter was a short factoid. Repeated same facts over and over too much as if each chapter was its own separate publication, we learned ten times that he attended Morehouse College. Many of the points were very valid, but author needs to find better ways to convey points than always his own experiences blown up with grandiose adjectives.
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54 of 60 people found the following review helpful By Rossef on March 16, 2014
Format: Kindle Edition Verified Purchase
I can't believe this has maintained a 5 star rating, because I honestly found it quite difficult to get through the whole thing. I'm glad I read it though, because it showed me the kind of person and entrepreneur I do NOT want to become.

Kevin Johnson uses every page of this book to stroke his own overinflated ego, even saying at one point during his chapter on the necessity of being crazy that "maybe I am crazy - crazy rich, that is..." He talks about his soirees with Kanye West and President Obama and millionaire doctors on a private 18-hole golf course. This is all great and I understand that he's trying to show and illustrate what the entrepreneurial spirit can bring you, but for the love of god...the whole book was that kind of s***!

One particular chapter stands out to me as exhibit A to prove my point: In his chapter on spending time with people smarter than yourself, he starts with "The average person is intimidated by smart people. I know firsthand..." You might expect him to immediately go on to say he's spent time with people who humbled him in some form or fashion, but no, the next sentence is "whenever people find out what I scored on an SAT exam, they are shocked. Some try to stump me on the spot with a complex riddle or math question. Others just look at me in disbelief or with gut-wrenching jealousy. I can sense their fear of being judged." So yeah, he was referring to HIMSELF as the one people are intimidated by.

Throughout the book, he constantly compares himself to both Mark Zuckerberg and Steve Jobs. Quote: "As I watched my life play out on the big screen in the movie 'The Social Network,' I smiled, reminiscing about my college days when I, too, was an instant campus superstar like Mark Zuckerberg, cofounder of Facebook....
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15 of 16 people found the following review helpful By D.M. on July 7, 2014
Format: Paperback
Also amazed how it has such high ratings - overall generic advice, repetition of stories, tailored for younger vs. experienced audience. Minimal substance. Would not recommend.
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10 of 10 people found the following review helpful By William Dallas on June 25, 2014
Format: Kindle Edition Verified Purchase
An easy read with many great motivational type quotes. Substance was less than compelling! For a beginning entrepreneur the 100 May be overwhelming, however I didn't disagree with any of them. I really like the corporate veil and the advice to have several bankers to spread the risk...so true.
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7 of 7 people found the following review helpful By urj0420 on November 16, 2013
Format: Kindle Edition
There were quite a few good nuggets of information here, and I'm glad I read the book after a family member recommended it. The references to Facebook and Zuckerberg got old pretty quick, it would have been helpful if the author would found other examples to reference. All in all it was a decent read.
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7 of 8 people found the following review helpful By PookieThePirate on September 14, 2014
Format: Kindle Edition
Alright I'm a beginner in all of this. I saw that this book at 5 star ratings and with over 200+ reviews, and I had to see what it was about.

Now I've never heard of this guy, but that doesn't matter I guess since he has met many powerful people and golfed with them.

Yes, this guy strokes his own ego many times in this book. I found myself rolling my eyes when he says he saw his life on the full screen when he was watching "The Social Network". I understand this guy is a millionaire, but that is just asinine (unless it was a joke? or he was just letting us in on what he thought, such as private thoughts no one would approve of). He has a similar background like Mark Zuckerberg (comp science major, programmer), but you aren't the founder of one of the most influential websites that is worth BILLIONS.

BUT... I found this book very very helpful. It really changed my perspective on business(and life) and it actually made me feel confident about certain things. I was always wary of things like asking people questions, because I would fear I would annoy others, especially those in the same profession and those who succeed. You can't fear rejection and even if you do get rejected, just move on and find someone who will help you. If they didn't want to help you, you shouldn't be talking with that person anyway or doing business. Surround yourself with people who know what they are doing, willing to help AND people who WANT you to succeed. If you surround yourself with people who don't know what they are doing, who don't have the same ambitions as you or the same vision, or people who don't help you grow, you're in the wrong crowd.

That's just one of many things I learned from this book.

I know the author seems pompous but it's about 10% of the material.
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