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The Entrepreneurial Conversation: The Powerful Way to Create Mutually Beneficial, Long-Term Business Relationships Paperback – April 1, 2006


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Product Details

  • Paperback: 171 pages
  • Publisher: SummitView Publishing, Inc. (April 1, 2006)
  • Language: English
  • ISBN-10: 0966738373
  • ISBN-13: 978-0966738377
  • Product Dimensions: 8.5 x 5.7 x 0.5 inches
  • Shipping Weight: 5.6 ounces
  • Average Customer Review: 4.9 out of 5 stars  See all reviews (13 customer reviews)
  • Amazon Best Sellers Rank: #1,666,079 in Books (See Top 100 in Books)

Editorial Reviews

About the Author

Edward G. Rogoff is the author of Bankable Business Plans. He is a professor in the department of management and the academic director of the Lawrence N. Field Center for Entrepreneurship and Small Business at Baruch College. He has served as a CEO for two media companies that owned more than 20 radio stations and as a consultant for a variety of businesses, including venture capital firms and entrepreneurs. He lives in New York City. Michael Corbett is the author of The 33 Ruthless Rules of Local Advertising and a sales and marketing consultant who has focused much of his work on helping businesses define their marketing in media, retail, and service industries. He lives in Jacksonville, Florida. Perry-Lynn Moffitt is the author of Johnson and Johnson's Guide to Children's Care and A Silent Sorrow: Pregnancy Loss-Guidance and Support for You and Your Family. She lives in New York City.

More About the Author


Perry-Lynn Moffitt has been an author and editor for several years. Her first book grew out of her experience of suffering multiple miscarriages. "A Silent Sorrow: Pregnancy Loss; Guidance and Support for You and Your Family" was written as a result of Perry-Lynn's training and work as a lay bereavement counselor with the Pregnancy Loss Support Program of the National Council of Jewish Women, New York section, a group she has been affiliated with since 1983. The second edition of "A Silent Sorrow" was published by Routledge in 2000 and a British version was issued by Hodder & Stoughton in 1994. Perry-Lynn has also written a number of articles about coping with pregnancy loss for a variety of magazines and journals and has spoken at various professional conferences in the United States and Canada. She regularly delivers seminars on the subject of pregnancy loss for childbirth educators and doulas.

Perry-Lynn's second book, "Johnson & Johnson's Guide to Pregnancy and Early Parenthood," was one of the first books to be distributed solely in CD-ROM format through Johnson & Johnson's international network of doctors, nurse practitioners, midwives, and other professionals. Her third book, "The Entrepreneurial Conversation," was a departure from her original inspiration for becoming a writer, but its message of enabling anyone to have effective, win-win discussions with others can be appreciated by all readers. She has since served as an editor on a number of books related to business and management including Bankable Business Plans.

Before she became a writer and editor, Perry-Lynn had a successful career in arts administration. She served as manager of San Francisco Opera's touring and educational subsidiary, Western Opera Theater, and was Director of Affiliate Artists' national Appointment Residency Program. She became an entrepreneur when she founded Corporate Performance Inc., a company that designed and produced community residencies for performing artists which were sponsored by major corporate Public Relations Departments.

Perry-Lynn welcomes comments from her readers!

Customer Reviews

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Most Helpful Customer Reviews

1 of 1 people found the following review helpful By T. K. Flatley on May 7, 2006
Format: Paperback
This is a terrific book that pulls together succinctly the tools one needs to have a productive dialogue, i. e., an "entrepreneurial conversation", with almost anyone. There is a good summary of why so-called traditional selling theories fail, when to recognize and not waste time on unproductive situations and many fine examples of the successful application of entrepreneurial conversation skills. These skills are not just for sales or business. I would recommend this book to anyone whose business, profession or avocation involves the productive exchange of ideas.
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Format: Paperback
Authors Edward G. Rogoff and Michael Corbett combine their expertise in The Entrepreneurial Conversation: The Powerful Way to Create Mutually Beneficial, Long-Term Business Relationships, a guide to promoting dialogues that converge toward creative solutions to business problems in a non-adversarial way. Tips, tricks, and techniques from steering conversations away from confrontations that put either or both parties on the defensive, and toward positive consensus-building outcomes range from the simple importance of being a great listener to making time to speak face-to-face to the perils of excessive small talk. Point-by-point recommendations for keeping conversations on track make The Entrepreneurial Conversation an asset to a reader who frequently engages in work- or job-related conversations, whether the reader is personally an entrepreneur or not.
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Format: Paperback
Professor Rogoff has cut through the process of successful selling and networking and has created a basic primer on developing professional selling skills. The first step is creating a level playing field of mutual respect between negotiators. Rogoff shows how to do that. The second step is to learn the 3 secrets of successful professional selling. He demonstrates that so the reader can easily see "how to" do it. It is a simple book with gigantic concepts to be grasped by the serious student of professional selling. I require all of my professional Selling scholars and practitioner clients to read this book. Thanks to Ed for making his research and successful strategies public for our consumption.
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Format: Paperback
There is a wonderful feeling that grows inside as you progress through these pages. You know your getting smarter and being given tools that will help you in all areas of your life. This book is for everyone who wishes to communicate more succcessfully. Rogoff's book empowers you to benefit from more collaborative and proactive conversations in and out of the workplace. The writing is clear, concise and smart. Rogoff demonstartes how to engage your clients, co-workers and even friends in dialogue that benefits all the participants.
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Format: Paperback
This book is a great tool for sales people, not only to improve the sales process but to gain insight into points of view on both sides of the table. The writing here is very clear, direct, and easy to follow without the annoying "sales-y" tone that some sales books have. The key focus is building relationships and trust with customers and how to do that, rather than the pushy overbearing approach that may gain sales in the short term but doesn't gain repeat customers. Highly recommended.
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Format: Paperback
I have owned this book for a while and find its advice pertinent to my day to day interaction with business people and their advocates. This is not some collection of random thoughts, but rather a distillation of some of the best thinkers who have addressed the issues of business and just interpersonal communication. This is a must read for anyone who wants to get anything done in the world of business and it is a pretty good guide to getting to yes in your personal life.
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By David Ostwald on December 2, 2006
Format: Paperback
I found this to be an enormously useful book. I am a free-lance professional in the arts, and although this appears to be a book for people in business, I found it stimulating and provocative. It made me re-examine how I might

both market myself better and be more effective in conversation. The principals the book so clearly elucidates are applicable not only to anyone

building a business, but to each of us in our daily interactions.
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