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This book is a great, simple guide on how to talk to business people. It explains what you should avoid and what you should make sure you let people know. Read morePublished on December 30, 2010 by Sarah Herold
I mentor and the Professor I volunteer for loves this book and pushes the students to actually read it and continue to use as a reference. I would recommend it highly.Published on April 20, 2009 by Al Grossman
Since I work closely with my business sponsors on long term projects, I found this book's approach appealing and suitable for me. Read morePublished on November 19, 2007 by Amit
I wished I had read this book before I started my own business, but nonetheless, it was helpful at reinstating fundamental concepts that I had forgotten to practice daily. Read morePublished on October 22, 2007 by Luke Mangal
Highly readable,easily understandable from an expert.
A must have for any aspiring entrepreneur.
Pages 96-97 alone are worth the price. Read more