Business is booming in Second Life, and many residents are earning big bucks in-world—and so can you. This unique guide walks you through what it takes to launch and run a successful Second Life business. Packed with insider tips from some of the metaverse’s best-known entrepreneurs, it delivers the lowdown on SL business basics and shows you step by step how to succeed in popular business niches, from real estate and construction to fashion, gadgets, toys, entertainment, music, blogging and more.
The Entrepreneur's Guide to Second Life
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Book Description
Editorial Reviews
From the Back Cover
Profit from your second life
Business is booming in Second Life, and many residents are earning big bucks in-world—and so can you. This unique guide, written by well-known journalist Daniel Terdiman, walks you through what it takes to launch and run a successful Second Life business. Whether you want to become a real estate tycoon, an entertainment mogul, or a famous fashion designer, you'll get the inside tips and know-how you need to join the ranks of successful Second Life entrepreneurs.
You'll discover the unique challenges and opportunities of running an in-world business. You'll delve into the most popular Second Life business and get practical pointers from some of the metaverse's best-known entrepreneurs. And you'll get the nuts-and-bolts expertise you need to succeed, from developing a unique product or service to mounting an effective marketing campaign.
- Business basics: Get the lowdown on SL business models, setting up shop, and tracking revenue and expenses
Real estate and construction: Learn the secrets for success in these popular in-world business
Fashion, gadgets, and toys: Discover how to cash in on your creativity
Entertainment, music, blogging, and more: Explore a range of other lucrative opportunities in the metaverse
Marketing and advertising: Find proven ways to get the word out on your business
Teen Second Life: Get the scoop on business opportunities in SL's teen-only grid
Practical know-how: Find sample business plans, typical costs for goods and services, and expected income by industry
Learn what makes a store great
See how the experts market their businesses
Understand the technical skills necessary to make compelling products
About the Author
Daniel Terdiman is an award-winning CNET News.com reporter who has been covering Second Life since 2003. He spearheaded efforts that made CNET the first mainstream news organization with a permanent in-world presence. Widely recognized as a leading Second Life and virtual worlds expert, he has written for media outlets ranging from the New York Times to Wired magazine to Time magazine. Daniel is also a frequent speaker at such conferences as Game Developers Conference, the Austin Games Conference, South by Southwest, and Webzine.
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Most Helpful Customer Reviews
12 of 15 people found the following review helpful
Format:Paperback
Entrepreneur's Guide to Second Life: Making Money in the Metaverse
I figured this would be a useful book because when I was interviewed for it the questions were in-depth, thoughtful, and non-fluffy. And it turns out that the book is even better than I expected. This is a GREAT book for anyone who wants to start an in-world Second Life business, or for someone who wants to improve their existing business. I would have turned a profit quicker if I'd had it when I was a newbie!
I figured this would be a useful book because when I was interviewed for it the questions were in-depth, thoughtful, and non-fluffy. And it turns out that the book is even better than I expected. This is a GREAT book for anyone who wants to start an in-world Second Life business, or for someone who wants to improve their existing business. I would have turned a profit quicker if I'd had it when I was a newbie!
4 of 4 people found the following review helpful
Format:Paperback
The Entrepreneur's Guide to Second Life: Making Money in the Metaverse
This book covers the entire range of financial systems and possibilities in Second Life. The information offered here is accurate but, I found it to be rather generalized. As is always the case the data can be gotten from other sources but, the organization that this author imposes on it makes it accessible to the neophyte. My only complaint was the huge mass of subjects prevents any detailed discussion of MY specific interests. Great for that initial think-tanking process and full of really great advice.
This book covers the entire range of financial systems and possibilities in Second Life. The information offered here is accurate but, I found it to be rather generalized. As is always the case the data can be gotten from other sources but, the organization that this author imposes on it makes it accessible to the neophyte. My only complaint was the huge mass of subjects prevents any detailed discussion of MY specific interests. Great for that initial think-tanking process and full of really great advice.
10 of 13 people found the following review helpful
Format:Paperback
This book is a great way to learn about the many financial opportunities that await you in Second Life. The layout is clean and colorful, the examples shown are interesting and inspiring, and it is a good examination of Second Life overall. The lessons ignite the imagination...where would I like to concentrate my efforts as an entrepreneur? What does it really take to make a business successful? How have others done it, and what can I learn from their experiences? Terdiman did his homework on this project and the guide provides a realistic look at what it would take to create your dream career.
Most Recent Customer Reviews
3.0 out of 5 stars
From a Seller ...
Currently, I'm trying to make my own share in the market. Getting this book definitely helped in making more sense of the economy and what each niche is kind of like. Read more
Published on June 14, 2009 by Cynthia
1.0 out of 5 stars
Overrated and Oudated
I might recommend this for newbies, but most of the information is based on common sense and things that people will learn as they go along. Read more
Published on January 22, 2009 by MichelleFromPA
5.0 out of 5 stars
Awesome Book and Layout!
This book gave me a lot of great ideas for the Second Life platform. I had no idea of the type of businesses that were in Second Life. Read more
Published on February 27, 2008 by Lanesa Stubbs
5.0 out of 5 stars
everything you need to know about second life
outstanding. this step-by-step guide is well-written, informative, and easy to navigate. the structure of the book allowed me to get straight to the topics i was interested in -... Read more
Published on December 4, 2007 by JuliaBly
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