Amazon.com Review
Primary Colors for the social media era, the wildly profane, viral phenomenon that resulted from a fake Twitter account deftly satirizing Rahm Emanuel is the first significant Twitter epic in today’s digital age. With web sensations such as Stuff White People Like and Sh*t My Dad Says making the leap from the Internet to the bestseller lists, it’s no surprise that this unique and hilarious first-person account of Rahm Emanuel’s fake mayoral campaign via Twitter has already been featured in The Atlantic, Wired, The Colbert Report, and is still an unfolding story. Now, fans can read the entire six months of collected tweets of @MayorEmanuel with commentary and annotations from creator Dan Sinker.
When rumors circulated that Rahm Emanuel would enter the Chicago mayor’s race, suddenly the “real” Rahm became overshadowed by a decidedly different Rahm, @MayorEmanuel. Via Twitter, this fake Rahm spun a faux-insider’s story unlike any other—in real time. Garnering a passionate following on Twitter and hailed by the press, @MayorEmanuel’s journey is an entertaining, modern-day anti-hero's quest as he travels a surrealistic Chicago landscape, picking up friends along the way, including advisor David Axelrod, Carl the Intern (a high-school-aged MacGyver), a puppy named Hambone, and a duck named Quaxelrod, to name a few.
Both a surprisingly literary romp as well as an inside peek into an historic mayoral race, The F***ing Epic Twitter Quest of @MayorEmanuel is a bold and exciting foray into a new form of participatory, real-time storytelling.
Amazon Exclusive: Adam Mansbach Reviews The F***ing Epic Twitter Quest of @MayorEmanuel Adam Mansbach is the best-selling author of Go the F**k to Sleep. 
Dan Sinker started on a whim with one-liners, capitalizing on a caricature of Rahm Emanuel and utilizing an encyclopedic knowledge of local Chicago and national politics. But as the account started amassing followers, Sinker found characters and a story. He followed the real-time events of the real Rahm, but he added a duck and an intern with MacGyver-like skills. Tweets were strung together in quick succession. They became more like paragraphs. Followers were responding as the tweets were sent. Dan was reading the responses and getting ideas from them, picking up on mistakes he'd made and finding ways to correct those mistakes later in his narrative. Dan Sinker was writing a long-form story, and turning it into a spectators' sport.
This may not be the future of the novel, but it is a future of the novel. This is how some literature will be written, and I, for one, am fascinated to see how it's going to work. We have the blueprint in The F***ing Epic Twitter Quest of @MayorEmanuel, which is presented in full tweet glory along with entertaining annotations and topped off with Dan Sinker's personal story of creating and experiencing the phenomenon that transformed an anonymous prankster who hoped he'd never be unmasked into a folk hero who appeared in every major publication across the country and on The Colbert Report.
From making snow angels on the frozen ice of Lake Michigan, to dancing with the ghost of Curtis Mayfield, to its emotional climax at the edge of space-time itself, the profane tweets of @MayorEmanuel offer a hilariously surreal--and, at times oddly moving--look at the historic election, a larger-than-life persona, redemption, sacrifice, and the lasting bonds of both friendship and civic pride. --Adam Mansbach
Review
"David Shepherd, Paul Sills, Mike Nichols and Elaine May, Del Close and Charna Halpern, Studs Terkel and Lenny Bruce: Meet Dan Sinker. He's one of yours, and one of ours." --Chicago Tribune"The success of Sinker's uproarious Tweeted novel affirms the fact that we are hardwired for stories, however they are delivered. In all, a many-faceted, bravura performance." --Booklist
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Indeed, @MayorEmanuel may be the first truly great piece of digital literary work." --The Economist"There were many storylines in Rahm Emanuel's romp to the Chicago mayor's office . . . the performance and identify of @MayorEmanuel, a fake Twitter account, captured the imagination nearly as much as the real politics. . . . The genius behind @MayorEmanuel is Dan Sinker, who has a heart made out of Chicago and balls of punk rock."--
The Atlantic “My sentiments exactly.” —Rahm Emanuel
"The first truly great piece of literature to be produced using this micromedium that's rapidly transforming communication in the digital age."--
Wired"Sinker's work is a knowing, cynical, sentimental and hilarious love song to Chicago, its history, its politics, its artists and its people."--
Chicago Tribune"The print book could easily have been a gimmick, or just a hard copy for the files. But supplemented by annotations that explain back-stories, the book is more capacious than the feed. The Twitter time-stamps are still there, but readers are not interrupted by other tweets, so the book is more engrossing."--
The Economist
