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The Essential Persona Lifecycle: Your Guide to Building and Using Personas Paperback – May 25, 2010

2 customer reviews
ISBN-13: 978-0123814180 ISBN-10: 0123814189 Edition: 1st

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The Essential Persona Lifecycle: Your Guide to Building and Using Personas + The User Is Always Right: A Practical Guide to Creating and Using Personas for the Web + Groundswell, Expanded and Revised Edition: Winning in a World Transformed by Social Technologies
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Editorial Reviews

Review

"Many people think they know how to create personas-but they don’t. Hearsay knowledge gathered from surface browsing of a few websites and press releases is a scary and risky background for building a tool on which your user experience is supposed to rest. Better (and safer for your project) to learn from people like Adlin and Pruitt who actually know what they’re talking about. As this book shows, personas are not that hard, but there’s still more to them than what you can pick up from a blog posting. Read The Essential Persona Lifecycle or suffer." -- Jakob Nielsen, Principal, Nielsen Norman Group

From the Back Cover

Personas play an essential role in the development of successful products. Without creating profiles of target customers and studying them throughout your product development lifecycle, it’s impossible to truly understand user need, context, and pain points. The Essential Persona Lifecycle is an easy-to-reference guide on persona creation, use, and evaluation. Whether you are a student or a UX practitioner, if you are developing products that people are intended to use, this book is for you.

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Product Details

  • Paperback: 240 pages
  • Publisher: Morgan Kaufmann; 1 edition (May 25, 2010)
  • Language: English
  • ISBN-10: 0123814189
  • ISBN-13: 978-0123814180
  • Product Dimensions: 0.5 x 8.5 x 11 inches
  • Shipping Weight: 1.6 pounds (View shipping rates and policies)
  • Average Customer Review: 5.0 out of 5 stars  See all reviews (2 customer reviews)
  • Amazon Best Sellers Rank: #450,138 in Books (See Top 100 in Books)

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Most Helpful Customer Reviews

13 of 14 people found the following review helpful By Franz J. Pouchet on December 18, 2010
Format: Paperback Verified Purchase
This book covers the gamut of Persona development. From conception to retirement.

What I really like about it is that it's very practical, gives clear examples and yet anyone with common sense can really adjust its methodologies to suit any situation. I will never look at flip charts and post it notes in the same way again!

The author advocates assumption based, data based and mixed data/assumption personas depending on the scale and nature of the problem/situation.

With a comprehensive case study and many examples of persona usage in the wild it's a solid text.

The book took me beyond my previous perceptions of the extent of the utility of personas in the wild. It changed them!

I am now convinced that anyone or any organization can and should make use of personas in the development of web experiences or any user experience for that matter.

I think the most amazing testimony I can give is when i actually used the techniques in the wild. You will see exactly how non user centric corporate clients struggle but more importantly you WILL witness the complete transformation of them too! They begin to see not what they want to say but what these "personas" want to hear, what they need to hear.

Totally worth my time and money

Buy the dang book!
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5 of 6 people found the following review helpful By Brian Ussery on April 24, 2012
Format: Paperback Verified Purchase
For those who are not aware, building personas is one of the best ways I know of to help make informed marketing decisions. "The Essential Persona Lifecycle" is the most complete and best source of information about persona development that I have found.
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The Essential Persona Lifecycle: Your Guide to Building and Using Personas
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